Market Music For Film & TV 2010: LA, NY, TX, SF programs *Bundle*

Market Music For Film & TV 2010: LA, NY, TX, SF programs *Bundle*


This bundle contains 4 programs featuring 12 world-class music supervisors and licensing experts from New York, Los Angeles, Houston and San Francisco.



With declining record sales, the focus on placing music in film, TV and other media has skyrocketed. Placements are the new

coin of the realm, and in this latest of NARIP’s “Art of the Music Deal” series, three experts face off in a live negotiationof key deal points and contractual issues in a music license agreement.

Also discussed: marketing music for film and TV to make it more attractive to buyers, where to find them and how to putyourself in line for the most favorable possible deal.

These experts come together to give you the inside track on major deal points, what they mean and what leverage you have tonegotiate the best possible deal.

Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the short- and long-term implications to your artists’ careers may be.

Most importantly, you will see HOW a license deal is negotiated and be involved in the process.

Get educated about the art of deal-making!

  • Record & Music Publishing Executives
  • Producers, Artists, Artist Managers and Artist Reps
  • Music Attorneys, Concert Industry Professionals
  • Brand Marketing & Creative Executives
  • Accountants, Business Managers & CPAs

Major areas of negotiation, including:

  • Terms
  • The right time to make a deal
  • Options
  • Fee ranges
  • Deliverables
  • Clearances
  • Things to avoid
  • Closing the deal

Sample license agreement included in your purchase (PDF document with zip file).


  • Case studies: what works, what doesn’t and why
  • Making the pitch: necessary elements
  • Timing
  • What music buyers such as music supervisors really look for
  • How to increase the impact and marketability of music

PROGRAM DATES: October 14, 2010 in New York; September 22, 2010 in Los Angeles; July 7, 2010 in San Francisco; July 17, 2010 in Houston.
COMBINED PROGRAM TIME: 7 hours, 35 minutes, 25 seconds (7:35:25)
HANDOUTS (70 pages total, note that some items are duplicated):

  • Background for Negotiation & Deal Points
  • Top Ten Tips courtesy of Carolyn Richardson
  • Music Licensing Submission Tips courtesy of Chris Austria
  • Sample Master Use & Synch License courtesy of Barry Coffing
  • Synch Questionnaire courtesy of Jon Stone
  • Recommended Reading
  • Music Placement and ?Song Plugger? Companies
  • Other NARIP Programs of Interest
  • Executive Profiles & Contact Details

Go Music Services
Cellar Music
Optic Noise

Tenth Street Entertainment
The Eleven Seven Music Group
LaPolt Law LLC
Windup Records

Jaime Herman, Esq., Sloss Eckouse Brennan LLP . 

Jaime Herman is an attorney at Sloss Eckhouse Brennan LLP and has been specializing in providing counsel in the music and film industry since 2005. She provides representation to a variety of industry talent, including musicians, songwriters and managers. Ms. Herman also provides counsel to institutional clients, including media companies. Notable clients of the firm are World Wrestling Entertanment, Wilco, Ryan Adams, Fountains of Wayne, Adam Schlesinger, James Iha, The B-52s, Elvis Costello and Robert Randolph, among many others. Ms. Herman is a graduate of the University of Pennsylvania and Brooklyn Law School.


Neil Lawi, General Manager, WWE Music Group, A Division of World Wrestling Entertainment, Inc. 

As the General Manager of WWE Music Group, A Division of World Wrestling Entertainment, Inc. Neil Lawi is responsible for all aspects of music business for World Wrestling Entertainment. This includes music for television programming, films, TV specials and other projects involving music. The most recent example of this, Lawi confirmed Green Day?s ?Know Your Enemy? to be the new theme song for WWE?s Friday Night SmackDown.
In 2006 Lawi took the position of GM at WWE Music Group where he works to link the WWE brand with popular music across all mediums, including film, television, radio, the Internet, ring tones, video games, and emerging digital technologies. WWE Music Group works with in-house talent, as well as established recording artists and outside labels and management, to create new music for WWE television and pay-per-view programming, WWE Superstar albums, entrance theme collections, and a variety of new initiatives. Lawi joined WWE in 2003 to lead the company?s PR department where he was responsible for securing media exposure for WWE Superstars such as Vince McMahon & the McMahon Family, Stone Cold Steve Austin, Hulk Hogan, ?Rowdy? Roddy Piper, Ric Flair, Triple H, Torrie Wilson, Stacy Keibler, Big Show and John Cena among others. Lawi came to WWE from Columbia Records where he held the position of VP of Publicity after working his way up from interning at the company. At Columbia h
e worked with artists such as James Taylor, Aerosmith, Jeff Buckley, Chuck D from Public Enemy, Shawn Colvin, Cypress Hill, Train, Neil Diamond and many others. He also supervised record labels that came through Columbia such as American Recordings where he worked with Rick Rubin, Johnny Cash, T Bone Burnett & The Coen Brothers and their label, DMZ Records. DMZ featured artists such as Ralph Stanley and soundtracks to Cold Mountain, A Mighty Wind and The Ladykillers. Lawi holds a BS degree in Management and double minor in Marketing and Organizational Studies from Ithaca College.

About WWE

WWE programming reaches nearly 16 million people per week in the U.S., and is available to nearly 500 million homes worldwide. ?Monday Night RAW? on the USA Network is among the most-watched regularly scheduled programs on prime time cable television and anchors USA as a top-rated network. October 1, 2010 marked the move of ?Friday Night SmackDown? to SyFy where the premiere episode was the network?s most watched show of the week. “WWE Superstars” which airs Thursday?s on WGN America is the most watched regularly scheduled program among households, total viewers and all key demographics for the network. WWE?s newest program, ?WWE NXT? launched February 23, 2010 and can be seen exclusively on on Tuesday?s.

Joe Rudge, Music Supervisor, Search Party Music

After seeing his first Kiss Army concert in 1978, Joe Rudge was hell-bent on a career in music. His father, tour manager for The Rolling Stones and Lynyrd Skynyrd, took Joe on the road throughout the late seventies, kindling a life-long interest in the music and entertainment industry. Joe started as a production assistant at VH1, but soon moved on to music supervision when he was hired to music supervise for The Disney Channel. 2006 was a breakthrough year for Joe when he music-supervised the cult hit BRICK for Focus Features and the ABC shows LOST and SIX DEGREES through the music supervision company Search Party Music. Joe’s recent film credits include ROMAN POLANSKI: WANTED AND DESIRED for Think/HBO Films, the Paul Dano & Zooey Deschanel film GIGANTIC, and the Alexis Bledel film THE GOOD GUY. Joe’s most recent films include BLUE VALENTINE starring Ryan Gosling and Michelle Williams and TWELVE for director Joel Schumacher. Currently he?s music supervising Wayne Wang?s SNOWFLOW AND THE SECRET FAN for Fox Searchlight and Aza Jacob?s TERRI for ATO Films. In addition to film and television, Joe also music-supervised a number of commercials with Search Party Music.

Jon Stone, Founder, Deepfreeze Music

Jon has worked in music for over 20 years as a musician, songwriter, producer, artist manager, and in music publishing, rights clearance, consulting and music supervision. Jon also served as synch licensing manager for a prestigious independent music publisher, negotiating and licensing placements of some of the most famous pop and jazz songs of the 20th Century for TV, film, commercials, stage, video games and more. Jon started Deepfreeze Music to promote the music of his former clients for synch placements, and has recently expanded to represent the music of new clients from as far away as New Zealand. Erik Masone joined Deepfreeze in 2008. Recent projects include music supervision for the soon-to-be released indie feature film Missing Pieces and music supervision and rights clearance on a documentary in production about the famed 1970s NYC rock club Max?s Kansas City. Jon lives and works in Brooklyn, NY.

Dan Strader, NARIP Board Member and President, Geodesic Management (moderator)

An entertainment veteran, Dan Strader has extensive experience producing and touring music and stage productions, nationally and internationally. Mr. Strader started his career in television news production. moving to syndicated national programming with Warner Brothers Television. His music and theatrical management background is extensive and he has worked with some highly regarded musicians and venues in the Los Angeles, New Orleans and New York markets. For the past ten years Mr. Strader has managed, produced and booked national and international tours for Geodesic Management.

In Los Angeles

John Houlihan
Music Supervisor
Houlihan Film Music

John Houlihan is veteran music supervisor and music producer who has helped shape more than 55 feature films and dozens of popular soundtrack albums. His work has generated worldwide hit songs and videos by Madonna, Lenny Kravitz, Pink and Destiny?s Child. Film highlights include his music supervision of all three Austin Powers films, both of the Charlie?s Angels films, and Training Day, which earned a Best Actor Academy Award for Denzel Washington. John was involved in the 2008 Presidential Election when he music-supervised two important pieces for President Barack Obama. ?A Mother?s Promise? was a 10-minute biography Directed by Oscar-winner Davis Guggenheim that premiered at Bronco stadium in Denver, CO. The film was seen live by millions worldwide when it played immediately before Mr. Obama took the stage to speak. The second piece was a 30-minute television special that aired days before the final Election Day vote. This special was broadcast simultaneously on over 7 major networks in the United States and viewed by a huge world audience. Over the past year John has worked on national advertising campaigns for Visa Inc., CTIA (the cell phone association made up of Verizon, Sprint, AT&T, and more) and the American Beverage Association. John has succeeded in building a unique skill set on films ranging from Mortal Kombat 1 and 2 to the G-rated Charlotte?s Web. His work spanning all genres can be seen in Assault On Precinct 13, Get Rich Or Die Tryin?, The Lake House, Nacho Libre,The Love Guru, All About Steve, Miss Congeniality: Armed and Fabulous, Fame, and the 2010 release Brooklyn?s Finest. Current projects include the romantic comedy ?Letters To Juliet? featuring an original song by platinum artist Colbie Caillat, 2010 Nicholas Cage thriller ?The Hungry Rabbit Jumps,? and the public education documentary ?Waiting For Superman? directed by Davis Guggenheim which includes an original end title song by John Legend.

Ben Mclane, Esq.
McLane & Wong
Music & Entertainment Attorney

Ben McLane, Esq is an entertainment attorney veteran focusing primarily on music, with many gold/platinum albums and Billboard Top 10 and #1 chart hits to his credit for his work in conjunction with musical artists/projects in various genres over the years (e.g., Guns & Roses, Dixie Chicks, Nine Inch Nails, Alicia Keys, etc.). Ben has also been involved in artist management, talent scouting, promotions, and record label operations in the entertainment field.
Ben is one of the few entertainment attorneys who actively ?shops? record, publishing and distribution deals for new and established artists, producers and songwriters. Ben is a 1991 graduate of Pepperdine Law School and lives and works in the Los Angeles area.

Carolyn Richardson
Music Supervisor
Entertainment Tonight and The Insider

Carolyn Richardson music supervises for Entertainment Tonight and The Insider where she searches for, identifies and secures rights for music to enhance programming of these shows. She brings almost a decade of experience in event marketing, sponsorship, promotions, distribution, and music licensing for companies such as Sony BMG, Image Entertainment, Live Nation and others. She also brings a tenacious entrepreneurial spirit to licensing and provides pitching services to independent publishing companies, songwriters, producers and score composers for placement in all media platforms. Her passion is to use the power of music to bring audiences together, tell stories and inspire positive change. On the creative side, Carolyn is a singer and songwriter who began her career in music in the gospel church. Her credits include songs placed on ABC Family, SpikeTV, The Weinstein Company, BET and Utopia Films. Her goals are to continue her current success in music supervision, licensing and publishing by bringing great music to the masses. Carolyn is a Christian and enjoys participating in music outreach programs for the sick, shut-in, poor and homeless.

Alyson Vidoli
Music Supervisor, Go Music Services

Boston native Alyson Vidoli was intent on breaking into the music industry when she moved out to Los Angeles nearly a decade ago. Her lucky break came when she scored a position with Gary Calamar of Six Feet Under fame. Something clicked and Calamar took Vidoli under his wing and the two have worked together ever since. Vidoli has co-supervised various shows and independent films with Calamar. Current projects include hit TV shows True Blue, Dexter, House and Men Of A Certain Age.

In San Francisco

Lisa Klein Moberly

Lisa Klein Moberly runs and owns OPTIC NOISE, a San Francisco-based licensing company representing the music masters and compositions of independent and major label artists for film and TV placement. As a boutique agency founded in 2001, Optic Noise works closely with its musical clients, providing guidance, consultation and representation. Since its inception, Optic Noise has successfully placed hundreds of tracks in film, TV, video and commercials. Previous to forming Optic Noise, Lisa worked in a number of capacities within the music industry: as Manager of Artist Relations at Redband Broadcasting, an online production company; the Distribution and Marketing Director for Shindig Records; Promotions Manager for Fan Asylum, whose clients included Aaron Spelling Entertainment, Inc., Fox Television, and Madonna; and ultimately as a personal manager, founding LK Management in 1991. As a manager, she oversaw national and international tours, promotions and multiple record and publishing deals for her artists.

Bridget O’Gara Bloom

Bridget began her career as a Soundtrack Coordinator for Blue Focus Management, one of the premier Film & Television Music Agencies in Hollywood, contributing to the advancement of many well-known composers. In 2001, Bridget was recruited by DreamWorks Music Publishing to coordinate their then burgeoning Film & Television Music Department. There, Bridget played an essential creative and administrative role working with songwriters and spearheading efforts to exploit the entire DreamWorks catalogue of songs. Bridget remained a key figure in the management of the DreamWorks catalogue for the next eight (8) years, and was promoted to VP of Film & Television at Dimensional Music Publishing in 2005 and continued on in the VP position with S1 Songs America. In January 2009 and after weathering two sales, Bridget left the corporate sector and founded The Cellar Music. TCM continued to represent the DreamWorks catalogue until January of 2009, when their focus shifted towards independent artists and catalogues. The Cellar Music is an independent Music Marketing company specializing in music placement for Film, Television, Advertising and Video Games. Founded and run by 10-year industry veteran Bridget O’Gara Bloom, TCM focuses on connecting the dots between music and media with a strong emphasis on customer service. In addition to its roster of emerging artists, The Cellar Music represents the Morgan Creek Film catalogue which includes titles such as ?(Everything I Do) I Do It For You?, along with collective catalogues such as the Check Your Pulse catalogue (Flo Rida, Cobra Starship, Sugar Ray) and the Irish music publishing catalogue of Elevate Music (Autamata, Cathy Davey and Alphastates). In addition, TCM reps some of the most promising self-made artists in the business such as The Sounds, Rodrigo y Gabriela, Charlie Mars and Everybody Else. With an International focus, TCM has partners in both France and the UK, which cover the European and United Kingdom Advertising territories. The goal is to expose the music we represent on a global level promoting awareness and an income stream for our songwriters and artists. Key placements include Revlon, Kaiser Permanente, Heineken, Old Navy, British Telecom, Grey?s Anatomy, CSI:Miami, Glee, America Idol, Brothers and Sisters, Breaking Bad, Weeds, United States of Tara, Vampire Diaries, Eli Stone, One Tree Hill, Friday Night Lights, The Hills, Private Practice, CSI:NY, The Simpsons, Family Guy, King of the Hill, Fly Girls, P.S., I Love You, The Bucket List, Teenage Mutant Ninja Turtles, The Shaggy Dog, Music and Lyrics, Must Love Dogs, and more.

Tamra Engle, Executive Director of NARIP San Francisco 

Tamra Engle is a social entrepreneur and founder of GuitarTam Music that offers business and promotional consultation for artists and bands to help them succeed in the evolving music and entertainment industries. She helps clients to develop strategic marketing and promotion plans, and offers performance coaching. Blending 25 years of business development expertise in organizations of all sizes and sectors from start-ups to Fortune 15 organizations, Tamra is developing community programs to provide music education programs for school-aged children and a national program to end violence against women. She is also a performing singer-songwriter whose recent album was on the final nominating ballot for the 2008 Grammys in the Best Contemporary Folk Album category. Tamra began her entertainment career as a studio musician In Los Angeles, has toured the country tirelessly and enjoyed placement of her songs on television and nationally aired commercials. Contact her at tamra AT narip DOT com.

In Houston

Tracy Matthews, Chief Operating Officer, Exclusive Solutions Management

Tracy Matthews is Chief Operating Officer of Exclusive Solutions Management, a personal management company representing a diverse roster of talent including Legendary Funk artist George Clinton, Kathryn Griffin-Townsend (sister of Director/Producer Robert Townsend and daughter of Ed Townsend, who pinned the Marvin Gaye classic ?Lets Get It On?), and former NBA player Ricky Pierce. Prior to ESM, Mr. Matthews served in a dual role as Director of Licensing, Rights and Clearances and Budget Director at Music World Entertainment, a management firm, representing the likes of Beyonce Knowles, Destiny?s Child, Kelly Rowland, and Lyfe Jennings. In 2007 he served as Budget Administrator for the ?Beyonce Experience? Tour and in 2009 he served as Tour Administrator for the ?I Am Sasha Fierce? Tour. Simultaneously during his tenure at Music World Entertainment, Mr. Matthews administered MWE Publishing on behalf of Mathew Knowles as well as publishing companies for Kelly Rowland, Michelle Williams and Solange Knowles before they obtained publishing deals. Tracy Matthews has worked in the Music Business Industry for over a decade accumulating a unique body of experience in the areas of concert promotions, artist management, music publishing and record label operations. He has held positions at Sanctuary Urban Music Group, once the largest independent record label in the world, as well as SFX Theatrical Group where he learned to market touring Broadway plays. In the early part of his career, he worked for the largest producer and promoter of live events in the world, Clear Channel Entertainment now called Live Nation. There, he mastered the art of developing entertainment properties, acquiring sponsorships, and producing, marketing, and promoting live events including large scale national tours, and festivals. His very first position in the music industry was as a radio and marketing intern with Word Records, a Gospel label In Nashville, Tennessee whose roster included The First Lady of Gospel Music, Shirley Caesar and Marvin Sapp. Mr. Matthews holds a dual degree in Business Administration and Music from Fisk University and a Masters degree in Music Business and Entertainment Industries from the University of Miami.

Al Staehely, Esq.

Al Staehely is an entertainment lawyer based in Houston, Texas. He has specialized in legal matters pertaining to the music and film industries since 1979. His clients include musicians, record labels, music publishing companies, and distribution companies. He handles various matters related to recording, publishing, sub-publishing, and licensing both domestically and internationally. Staehely has represented film production companies, optioned life-story rights, and cleared music rights for films including the Academy Award-nominated documentary For All Mankind. He also represents clients with respect to litigation in all matters related to the entertainment business, including copyright and trademark issues. Artist clients include Stevie Ray Vaughan, Billy Gibbons, Paul Kantner, Foghat, Blue October, Andy Johns, King’s X, Doug Sahm, La Mafia, Fama, Mazz and others. Companies represented include Warner Brothers Records, Bluewater Music, Windswept Pacific, Fantasy Records, Warner Chappell, Power Record and others. In addition to his practice, Staehely has taught music publishing and music business law at both the Art Institute of Houston and St. Thomas University, also in Houston. He has also served as adjunct professor at the University of Houston Law Center, teaching Entertainment Law. Staehely attends MIDEM, the international music industry convention in Cannes, France, each year.

Barry Coffing, NARIP Houston Director, Founder

Mr. Coffing is CEO and Founder of and Uprising Entertainment. A 20-year industry veteran who has toured the world and has major credits to his name, Barry is an Emmy-nominated composer and was signed to Warner Bros. Records in the 1990s. He has toured extensively to support his hit songs that have charted around the world, including the #1 “I’ll Come Back To You.” He won Best Producer of the year at the Beverly Hills Film Festival in 2003, and has written and produced over 200 songs in film and TV including #1 hits and gold-selling soundtracks. He has worked with almost every major film company and television network. His knowledge of both sides of the licensing equation led him to create which has been used to find music for projects including Dexter, Ugly Betty, Burn Notice, Blonde Ambition, Lost, Love Kill, License to Wed, Swing Vote, Real Girl, Assassination of a High School President, Sexual Healing, Invincible, The Unit, Direct Contact and others. Barry has lectured on the music business at USC, Vanderbilt and The University of Houston. With his professional relationships, especially at major film companies and TV networks on both coasts, and a strong background in the business as an executive and successful composer / artist, Mr. Coffing is uniquely positioned to help NARIP members identify opportunities in film and television, and to create and sustain long-term careers in the music business today.

Program music courtesy of The G-Man (Golosio Music Publishing, BMI)



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