Market Music For Film & TV: Klein, O’Gara Bloom in SF
Market Music For Film & TV: Klein, O’Gara Bloom in SF
Lisa Klein Moberly and Bridget O’Gara Bloom come together to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.
With declining record sales, the focus on placing music in film, TV and other media has skyrocketed. Placements are the new radio, and in this special program top experts face off in a live negotiation of key deal points and contractual issues in a music license agreement.
Also discussed: marketing music for film and TV to make it more attractive to buyers, where to find them and how to put yourself in line for the best possible deal.
Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the implications to your artists’ careers may be.
Most importantly, you will hear HOW a license deal is negotiated and be involved in the process.
Get educated about the art of deal-making!
- Artist Managers, Producers & Artist Reps
- Record & Music Publishing Executives
- Music Attorneys
- Those seeking music placement opportunities
- Fee ranges
- Things to avoid
- Closing the deal
- Case studies: what works, what doesn’t and why
- Making the pitch: necessary elements
- What music buyers such as music supervisors, ad agencies and gaming companies really look for
- How to increase the impact and marketability of music
- Background for Negotiation & Deal Points
- Music Licensing Submission Tips courtesy of Chris Austria
- Glossary of Music Licensing Terms courtesy of Gale McGregor
- Recommended Reading
- Master Use & Synch License Agreement
- Masters (Administration) Agreement
- Performance (Release) Agreement
- Co-Publishing (Collaboration) Agreement
- Cue sheet
NARIP PROGRAM NUMBER: P117
PROGRAM DATE:July 7,2010
PROGRAM TIME: 1 hours, 32 minutes, 40 seconds (1:32:40)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
Lisa Klein Moberly
Lisa Klein Moberly runs and owns OPTIC NOISE, a San Francisco-based licensing company representing the music masters and compositions of independent and major label artists for film and TV placement. As a boutique agency founded in 2001, Optic Noise works closely with its musical clients, providing guidance, consultation and representation. Since its inception, Optic Noise has successfully placed hundreds of tracks in film, TV, video and commercials. Previous to forming Optic Noise, Lisa worked in a number of capacities within the music industry: as Manager of Artist Relations at Redband Broadcasting, an online production company; the Distribution and Marketing Director for Shindig Records; Promotions Manager for Fan Asylum, whose clients included Aaron Spelling Entertainment, Inc., Fox Television, and Madonna; and ultimately as a personal manager, founding LK Management in 1991. As a manager, she oversaw national and international tours, promotions and multiple record and publishing deals for her artists.
Bridget O’Gara Bloom
Bridget began her career as a Soundtrack Coordinator for Blue Focus Management, one of the premier Film & Television Music Agencies in Hollywood, contributing to the advancement of many well-known composers. In 2001, Bridget was recruited by DreamWorks Music Publishing to coordinate their then burgeoning Film & Television Music Department. There, Bridget played an essential creative and administrative role working with songwriters and spearheading efforts to exploit the entire DreamWorks catalogue of songs. Bridget remained a key figure in the management of the DreamWorks catalogue for the next eight (8) years, and was promoted to VP of Film & Television at Dimensional Music Publishing in 2005 and continued on in the VP position with S1 Songs America. In January 2009 and after weathering two sales, Bridget left the corporate sector and founded The Cellar Music. TCM continued to represent the DreamWorks catalogue until January of 2009, when their focus shifted towards independent artists and catalogues. The Cellar Music is an independent Music Marketing company specializing in music placement for Film, Television, Advertising and Video Games. Founded and run by 10-year industry veteran Bridget O’Gara Bloom, TCM focuses on connecting the dots between music and media with a strong emphasis on customer service. In addition to its roster of emerging artists, The Cellar Music represents the Morgan Creek Film catalogue which includes titles such as “(Everything I Do) I Do It For You”, along with collective catalogues such as the Check Your Pulse catalogue (Flo Rida, Cobra Starship, Sugar Ray) and the Irish music publishing catalogue of Elevate Music (Autamata, Cathy Davey and Alphastates). In addition, TCM reps some of the most promising self-made artists in the business such as The Sounds, Rodrigo y Gabriela, Charlie Mars and Everybody Else. With an International focus, TCM has partners in both France and the UK, which cover the European and United Kingdom Advertising territories. The goal is to expose the music we represent on a global level promoting awareness and an income stream for our songwriters and artists. Key placements include Revlon, Kaiser Permanente, Heineken, Old Navy, British Telecom, Grey’s Anatomy, CSI:Miami, Glee, America Idol, Brothers and Sisters, Breaking Bad, Weeds, United States of Tara, Vampire Diaries, Eli Stone, One Tree Hill, Friday Night Lights, The Hills, Private Practice, CSI:NY, The Simpsons, Family Guy, King of the Hill, Fly Girls, P.S., I Love You, The Bucket List, Teenage Mutant Ninja Turtles, The Shaggy Dog, Music and Lyrics, Must Love Dogs, and more.
Tamra Engle, Executive Director of NARIP San Francisco
Tamra Engle is a social entrepreneur and founder of GuitarTam Music that offers business and promotional consultation for artists and bands to help them succeed in the evolving music and entertainment industries. She helps clients to develop strategic marketing and promotion plans, and offers performance coaching. Blending 25 years of business development expertise in organizations of all sizes and sectors from start-ups to Fortune 15 organizations, Tamra is developing community programs to provide music education programs for school-aged children and a national program to end violence against women. She is also a performing singer-songwriter whose recent album was on the final nominating ballot for the 2008 Grammys in the Best Contemporary Folk Album category. Tamra began her entertainment career as a studio musician In Los Angeles, has toured the country tirelessly and enjoyed placement of her songs on television and nationally aired commercials. Contact her at tamra AT narip DOT com.
Program music courtesy of The G-Man (Golosio Music Publishing, BMI)
The National Association of Record Industry Professionals (“NARIP”) holds the copyright on our audio programs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content from NARIP programs without prior written permission from NARIP. (c) NARIP 2012, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, “NARIP Media”) subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided ‘as is.’ Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer’s use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email email@example.com with “License Request” in the subject line.
LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email firstname.lastname@example.org with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.