Marketing In The New Music Industry

Marketing In The New Music Industry


This program bundles features 5 experts in social media and music marketing who give you the facts you need to take your artist to the top. Get a digital strategy started in one session, and a music marketing plan in the next. Or boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long.


A digital strategy can mean the difference between “Who are you?” and “Wow, look at how many albums you’ve sold!”

Good news: you’?ll find more places than ever to interact with other professionals and reach new audiences.

Bad news: where do you find the time? Between tweets and tags, groups and clouds, friends and feeds, pings and pages, diggs and blogs, you could spend ALL your time on social media and never make a sale.

Once you’?ve narrowed it down ? which is what these sessions will help you do ? what are the best ways to effectively and efficiently increase your Internet presence on social media platforms?

Get tips, tricks and strategies from industry leaders to maximize investment of your time and get greater response for your client, music or project.

And that’s what you’ll get with these in-depth sessions. For the busy music biz entrepreneur, these program are a step-by-step blueprint for success.

  • Artist Managers, Producers & Artist Reps

  • Record & Music Publishing Executives

  • Concert Promoters, Agents, Tour Managers

  • Anyone seeking to create or enhance a music marketing plan or campaign using social media.

  • 5 ways to boost your presence on the Internet
  • An easy way to begin your online marketing campaign
  • Blogging for fun and profit
  • Branding made simple and effective
  • Calls to Action: How to get people to Buy This Now!
  • Get people to comment on your posts.
  • How to get press features, ratings and reviews
  • How to us social networks, blogs, MySpace and YouTube in your campaign
  • Media Sharing: YouTube, Flickr, SideShare
  • Most important parts of music marketing strategy
  • Secrets to building an online community of fans who support the artist financially
  • Sites seeking content – excellent marketing opportunities for you
  • Social News & Bookmarking: Digg, Reddit, StumbleUpon, Delicious and niche sites
  • Software and sites that offer you steps to success
  • Twitter & Microblogging
  • Ways to update ALL your social media at once
  • Your complete digital toolbox: what you need? and what you don?t

  • Ariel?s Top 6 Facebook Apps by Ariel Hyatt
  • Contxts Is The Cardless Card by David Chaitt
  • Strategic Tagging AKA Let Them Find YOU by David Chaitt
  • Recommended Reading
  • The 7.5 Things You Need To Know NOW for Social Network Success
    By Madalyn Sklar
  • Top Five Rules For Artists Who Tweet by Hayley Cammarata
  • Strategic Tagging AKA Let Them Find YOU by David Chaitt
  • Recommended Reading

PROGRAM DATE: April 6, 2010 Social Media teleseminar (Corey Denis); January 13, 2010 Music Marketing Plan; July 9, 2008 Secrets of Online Music Marketing teleseminar (Feinberg)
 COMBINED PROGRAM TIME: 5 hours, 27 minutes, 43 seconds (5:27:43)
QUESTIONS? Call 818-769-7007 or contact NARIP

Teleseminar: How To Use Social Media To Promote Music

Corey Denis, Founder, Not Shocking

Corey has been pioneering digital music strategies for 12 years using everything from ListServs and forums to social networks and MMORPGs. She got her music industry start at What Are Records? where she leveraged online (digital) street teams by adapting very new online tools, increasing sales and broadening fan bases for Frank Black, Figurine, Stephen Lynch, Maceo Parker, The Samples, innocence mission and many others. By 2003 Corey was Director of Online Marketing and A&R at What Are Records and published the label?s first online music sampler as a podcast. In addition, Corey built W.A.R.??s digital strategy, helping the label became one of the first independent record labels to sign a direct deal with Apple’s iTunes Music Store. Corey worked with Razor & Tie on digital marketing for Stephen Lynch’s comedy DVD, for which she earned a gold DVD presented by Razor & Tie. She moved to San Francisco in 2005 to work at IODA where she helped create and market Promonet and PromonetPro, running campaigns for Ambulance LTD, The Black Angels, Tee Pee Records, and others before leading marketing efforts as VP of Marketing at digital distributor reapandsow. Corey recently founded Not Shocking, a consulting firm for artists, labels, promoters and mangers. Launching just three months ago, clients include Opus Music Ventures, Luce, Inu, Charlie Hunter and Rob Cantrell. Corey can be found under the “Resources” tab at Reverb Nation, where she is the recommended resource for all Reverb Nation members. She is the founder of Musician & Promoter Workshops and sits on the Advisory Board for New Music Seminar. Public speaking highlights include SXSW, CMJ, Bandwidth, NoisePop, SF Music Tech, Les Recontres, Web 2.0pen, Future Of Music Policy Summit and Stanford University. Corey can play (but totally sucks at) violin, guitar, autoharp and dulcitone, has one patent, two cats and six ipods.

In San Francisco: Marketing Plan

Bryn Boughton, Chief Marketing Officer, IRIS Distribution & BlinkerActive

Bryn has spent over ten years in the music industry and has experience in implementing comprehensive music marketing campaigns for both independent and major labels. Most recently, Bryn launched IRIS’s dedicated marketing agency arm, BlinkerActive, which specializes in bleeding-edge branded entertainment and music promotion. Prior to starting IRIS Distribution, Bryn worked for The Late Show with David Letterman, Valley Media, Inc., and APG, an independent label group. Bryn frequently participates as a panelist and speaker and recently won NARIP’s 2009 Best of the Biz Award as Top New Media Executive.

Jason Feinberg, President & Founder, On Target Media Group

Jason Feinberg is the president and founder of On Target Media Group, a music industry digital marketing agency. He is responsible for business development, formulation and management of online marketing campaigns, and Topspin campaign administration. The company has served clients including Warner Bros. Records, Universal Music Enterprises, EMI, Concord Music Group, Roadrunner Records and others. OTMG has marketed artists such as The Pixies, Har Mar Superstar, Flipper, George Thorogood, Steve Vai, Neil Young, John Coltrane, Ringo Starr and many more. You can follow Jason on Twitter @otmg.

Steffen Franz aka Stand Out Selector

Stand Out Selector, aka Steffen Franz, combines the best of art and business with his eclectic background. With major changes in the modern music industry, independent artists and labels seek new ways to get their music out. Steffen noticed these issues as he himself has faced distribution challenges, too. He launched Independent Distribution Collective in 2004 and since then has grown the company from 9 labels to over 250 labels with close to 300 releases in less than 5 years. In addition to launching a physical distribution company, which now includes both digital, film and DVD distribution, SOS has also developed services like “InstantDistro” a turnkey marketing and promotion service, and “A La Carte Management” which helps advance the independent music community and educate developing artists. A dancehall innovator, a DJ / producer / remixer and the owner of PSM Recordings, he has been bringing his conscious reggae vibes to throngs of people from New York to the Hawaiian Islands (and San Francisco in between) for almost 2 decades. A New York City native, SOS moved to Maui in 1991 where he broke the freshest dancehall tracks to scores of locals as well as tourists from around the globe at Studio 505, a Stephen Stills? nightclub. At that time he also managed and produced Marty Dread & Culture Shock, the most popular reggae band in the islands. 1993 brought him to San Francisco to play venues like Miss Pearl’s Jam House, Kennel Club and others. Together with former partner Stefan G. (video/multimedia specialist), a brand new concept in global sound systems was formed: Positive Sound Massive. PSM features an array of international vocalists, rappers, toasters and musicians, including rapper Wookie J., whom SOS imported from Maui. In the late 1990s, SOS DJ-ed at hundreds of shows throughout California, Nevada, Washington, New York, Australia and New Zealand where he opened for the Beastie Boys “Hello Nasty” World Tour. He has produced dozens of multi-artist stage shows and the Nicodemus “Dancehall Giant Tour,” as well as the Rocker-T “If Yu Luv Luv, Show Ya Luv” national US tour featuring Shinehead and Sleepy Wonder. He has remixed and produced tracks for countless artists. SOS worked as Reggae Buyer for Rough Trade Records in San Francisco, and as Reggae Editor for American Music Press, a Bay-Area music monthly. From 1994 through 1998, Steffen was the Production Manager for the Paradise Lounge and Transmission Theater in San Francisco and still found time to write and review for independent publications. He has tour managed Mix Master Mike, traveling the globe on both of Mike’s solo tours and with the Beastie Boys. SOS also fronts an alternative rock group Crocodile Tears, plays bass in a Stoner Rock band called Not For Not, and is a member of “biL” – a dancehall, surf, hip hop, who-knows-what else conglomeration of excellence. SOS is the founder of Positive Sound Management. PSManagement represents Rocker-T, Poetz4Peace, Haji Mike, Ian Collins and Karney, exclusively, and consults a number of other established and developing artists. Recent studio works include production for over a dozen artists and bands. Steffen also teaches Music Business 101, 110, 301 and 310 @ Pyramind in San Francisco.

Tamra Engle, Senior Director of Marketing and Programs, NARIP San Francisco Chapter
Tamra Engle is a social entrepreneur and founder of GuitarTam Music that offers business and promotional consultation for artists and bands to help them succeed in the evolving music and entertainment industries. She helps clients to develop strategic marketing and promotion plans, and offers performance coaching. Blending 25 years of business development expertise in organizations of all sizes and sectors from start-ups to Fortune 15 organizations, Tamra is developing community programs to provide music education programs for school-aged children and a national program to end violence against women. She is also a performing singer-songwriter whose recent album was on the final nominating ballot for the 2008 Grammys in the Best Contemporary Folk Album category. Tamra began her entertainment career as a studio musician In Los Angeles, has toured the country tirelessly and enjoyed placement of her songs on television and nationally aired commercials. Contact her at tamra AT narip DOT com.

Teleseminar: Secrets of Online Music Marketing

Jason Feinberg, President & Founder, On Target Media Group

See profile above.

Program Music Courtesy of Sparks & Silouhettes


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