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PROGRAM DESCRIPTION

Sterling Bacon and Charlie Brusco of Red Light Management come together with Beth B. Moore, Esq., Music & Entertainment Attorney to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.

With major changes in the record and music industries, artist managers are more important than ever to guide artist careers through the minefields.

Producers, Artist Managers and Artist Reps
Record & Music Publishing Executives
Music Attorneys, Concert Industry Professionals
Brand Marketing & Creative Executives
Accountants, Business Managers & CPAs

• Proven strategies in advancing artists’ careers
• Strategic planning
• Finance
• Domestic and international marketing
• Creating sales demand for records
• Touring and personal appearances
• Image cultivation, positioning & dealing with media
• Merchandising and ancillary markets
• Endorsements, branding, product cross-promotion
• Internet presence
• The art of the deal

This program also addresses the artist manager’s relationship with record companies, including A&R, and radio and retail.

Sterling Bacon, Red Light Management
Charlie Brusco, Red Light Management
Beth B. Moore, Esq., Music & Entertainment Attorney, NARIP Atlanta Executive Director (moderator)

NARIP PROGRAM NUMBER: P265
PROGRAM DATE: Feb 13, 2013 in Atlanta, GA
PROGRAM TIME: 1 hours, 51 minutes, 12 seconds (1:51:12)
HANDOUT: 11-page Program Handout

QUESTIONS? Call 818-769-7007 or contact NARIP

SOURCES FOR MORE INFORMATION

Affix Music
NARIP
SAE Institute

Sterling Bacon

Red Light Artist Management

Sterling began his career in the music business in 1996 as an assistant at an Atlanta recording studio. After a brief stint with an independent record label the following year, he shifted his focus to artist management and began working at Alliance Artists in 1998. Over the past 15 years, he has worked with such acts as Bad Company, STYX, Lynyrd Skynyrd, Tesla, Thin Lizzy, Pop Evil, SHIROCK, Don Felder & Bo Bice. Currently an Artist Manager at Red Light Management, he manages the country band Connor Christian & Southern Gothic and handles day-to-day operations for the bands STYX, Almost Kings, Don Felder, Outlaws, Blackhawk and more. Sterling also served as the product manager for Pazzo Music, an independent record label launched in 2008 by Alliance Artists, in partnership with industry veteran George Cappellini and Fontana Distribution. In addition to his artist management and record label duties, Sterling designed, developed and maintains a custom-built database application, created for the purpose of managing the information and workflow of all touring operations for Red Light Management’s clients. He also handles much of the graphic and web design for Red Light’s clients. An Atlanta native, Sterling’s path in music began at an early age with piano and trumpet lessons, but it was his first purchase of an electric guitar at the age of 15 and The Who’s “Tommy” that solidified his path. Prior to beginning his career on the business side of music, Sterling played in a Denver-based band for several years. He is a graduate of the University of Colorado, Boulder, and lives in the Atlanta area with his wife and two children. Sterling is an Executive Committee Member with Georgia Music Partners and a member of the Recording Academy’s Atlanta Chapter.

Charlie Brusco

Red Light Artist Management

Charlie Brusco’s early love of rock and roll music has led to one of the industry’s most successful careers in artist management. In the early 70s, Brusco discovered and managed The Outlaws, who were the first act signed to Clive Davis’ Arista Records in 1973. His work with this multi-platinum southern rock giant paved the way for his relationship with classic rock radio legend Lynyrd Skynyrd. His successful revival of Skynyrd’s career brought other classic rock acts to his door such as Bad Company, Peter Frampton, Survivor, Tesla, John Waite, Thin Lizzie and Styx. Charlie was born in Pittsburgh, PA and at 14 formed his own band which won a recording session with RCA Records. After college he moved to Tampa, FL and founded Southern Bay Productions. After discovering The Outlaws he moved to Macon, GA and then to Atlanta, GA in 1976. He created High Tide Management, Inc. The company was wildly successful and in 1979 The Outlaws sold out Madison Square Garden. During Jimmy Carter’s victorious run for the White House in 1976, Charlie arranged and produced many concerts for the benefit of Carter’s campaign. He began to promote concerts in addition to his managerial duties. During that time he promoted the benefit Amnesty International Concert at the Omni in 1986 with Bill Graham and Alex Cooley. Stars such as U2, The Police and Bryan Adams appeared. Ten years after the tragic 1977 plane crash, Charlie reunited the survivors of Lynyrd Skynyrd and they have successfully toured up to the present day. In 1996 he also reunited the members of Styx and they had the most successful tour of their 20+ year career. At present, they are even hotter, selling out venues all over the country. They appeared at the Super Bowl twice in recent years. The day after the heartbreaking events of 9/11/2001 Charlie and Styx decided they could not just stand by and do nothing. During one phone call “Volunteers for America” was conceived. Charlie and his staff put together, in only 3 weeks, two benefit concerts. Appearing at the Atlanta and Dallas concerts were Styx, Lynyrd Skynyrd, Bad Company, Journey, REO Speedwagon, Kansas, Peter Frampton, Eddie Money, John Waite, Survivor, Mark Farner and was MC’d by Drew Carey. Charlie got hotels to donate rooms, airlines to give him lower prices, buses, trucks, sound and lights all donated or did the job at rock bottom prices. The artists and all the crew took no money for their efforts. These concerts netted $575,000 and in November 2001, Charlie, members of his staff, members of Styx, Journey and REO Speedwagon stood at the ruins of The World Trade Center and presented a check for $550,000 to the Port Authority Police World Trade Survivor Fund. $25,000 was given straight to 2 individuals which included Kelly Lee, widow of well-known tour carpenter Danny Lee who was killed on the flight from Boston going home for the birth of his second child. In 2002 two concerts were done at the Meadowlands in New Jersey and in Cleveland. Participating in the proceeds that year was the Port Authority Police and The Rock and Roll Hall of Fame Educational Fund. Charlie was honored in 2005 with NARAS’ prestigious Hero’s Award along with Coretta Scott King and Usher. His good friend, Jon Bon Jovi presented him to the audience and Styx was his musical guest. In 2010 he was inducted into the Georgia Music Hall of Fame as a non-performer with Styx James “JY” Young and Tommy Shaw doing the honors. In January 2012 Charlie joined the prestigious Red Light Management that manages artists such as The Dave Matthews Band, Phish, Alicia Keyes, Tim McGraw and many more. His office became the Atlanta Red Light Office. RLM has offices in NYC, Nashville, Los Angeles, Denver, London and is headquartered in Charlottesville, VA. He sits on the Board of TJ Martell Cancer Organization and NARAS. Charlie has been active in Grammys in the Schools and sat on the Board of Directors of the Rock & Roll Hall of Fame and Museum in Cleveland.

Beth B. Moore, Esq.

Executive Director, NARIP Atlanta

Beth Moore is an entertainment attorney who has just opened her own law practice. Beth earned her undergraduate degree from the University of Georgia and her law degree from Georgia State University, where she was President of the Sports & Entertainment Law Society, as well as co-founder and President of the Be Your Own Boss Network, a group for entrepreneurial law students. Beth has been a NARIP loyalist ever since its Atlanta chapter launched in June 2010. Shortly after meeting her future employer at a NARIP panel in August 2010, Beth was hired by The Sidman Law Firm as its first associate, where she specialized in all aspects of the music industry, from record deals to producer agreements to publishing contracts and everything in between. With her love for music and passion for learning, Beth shares the same critical mission as NARIP: to provide relevant and accessible music business education for all who seek it, and to help cultivate the next generation of music industry leaders and revolutionaries.

Program music courtesy of The G-Man (Golosio Music Publishing, BMI)