Members-Only Stream: NARIP Advertising Music Supervisor Session: Young & Rubicam’s Lauren King

Members-Only Stream: NARIP Advertising Music Supervisor Session: Young & Rubicam’s Lauren King

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PROGRAM DESCRIPTION

This audio program is a recording of NARIP’s Advertising Music Supervisor Session with special guest Lauren King, Executive Producer and Head of Music at Young & Rubicam (Y&R).

You will hear King’s reactions and live feedback to cues and song snippets. This is invaluable to understand her needs, interests and preferences, and you will hear exactly what she is looking for now and for ongoing projects, and the types of music she most frequently needs and licenses. You will also hear her submission preferences, what works and what doesn’t, and why.

  • Artist Managers, Producers & Artist Reps
  • A&R, Artist Development and Marketing Executives
  • Record & Music Publishing Executives
  • Producers and Music Library Personnel
  • Music & Entertainment Attorneys
  • Anyone seeking music placement opportunities in advertising and branding campaigns.

NARIP PROGRAM NUMBER: P346
PROGRAM DATE: September 23, 2014 in New York, NY
PROGRAM TIME: 2 hours, 02 minutes, 50 seconds (2:02:50)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION

Young & Rubicam

NARIP

Lauren King is Executive Producer and Head of Music for Young & Rubicam (Y&R) New York where she works with global brands such as Dell, Bank of America, Land Rover, Campbells and others. Previously she was Head of Music & Talent at ad agency Mother where she orchestrated the Sour Patch Kids / Method Man deal that won a Bronze Cannes Lion award. Lauren was in radio as a DJ and in television before moving to advertising, and has worked at other global agencies including Deutsch and TBWAChiatDay. Recognition for her work includes winning the Global Kraft Marketing Excellence Award and Social Media Influencer for “Best Social Video” & AICP / Next Award Product Integration. She was nominated for Billboard Women in Music in 2012 and is the subject of feature article in Billboard Magazine “Music’s Mad Men” (Oct 2012). 

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Program music courtesy of Sparks & Silhouettes

 

 

 

 

 

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