Modern A&R: Succeed & Make The Right Record
Modern A&R: Succeed & Make The Right Record
$39.95
In this NARIP program, A&R and artist development experts Mark Mazzetti and Michael Carey (who is also a producer) will discuss how they have helped to create and sustain careers for superstar and indie artists (including Sting, Janet Jackson, Dishwalla, Aaron Neville, John Mayer, Robbie Williams, Will Smith, Rascal Flatts and others), guiding their careers to hit singles, platinum sales and global success.
PROGRAM DESCRIPTION
What IS A&R and why does it matter to your success?
A&R is not only critical to the opportunities created for new talent, industry growth and the creation of new jobs, it is THE most critical decision in the record industry. Every investment a record company makes is triggered, directly or indirectly, by an A&R decision.
In this NARIP program, A&R and artist development experts Mark Mazzetti and Michael Carey (who is also a producer) will discuss how they have helped to create and sustain careers for superstar and indie artists (including Sting, Janet Jackson, Dishwalla, Aaron Neville, John Mayer, Robbie Williams, Will Smith, Rascal Flatts and others), guiding their careers to hit singles, platinum sales and global success.
No matter how successful, an artist will ALWAYS benefit from the objective, informed opinions of A&R executives who help craft rough cuts into smash hits.
- Framing the picture: how to develop all elements necessary to make a great record
- Does anyone need “A&R” anymore? (often aspiring artists spin their wheels without the benefit of strategic vision of experienced music pros)
- How to determine direction: song choice, production style, aesthetics
- How to create hit songs:writing, co-writing or finding outside material
- Recording, mixing, mastering: process and direction
- Setting realistic goals
- How the A&R process can help make the RIGHT recording
- A&R for ANY artist…a must-have
- The relationship between record company (if any) and talent in the Internet Age
- How to improve a song, and increase its impact and marketability
- Necessary creative elements to sell music and establish a career
NOTE
This is NOT a technical discussion. NARIP’s program will focus on putting the most important creative elements in place, the right questions to ask, and how to come forth with the best possible creative product.
NARIP PROGRAM NUMBER: P291
PROGRAM DATE: July 30, 2013 in Los Angeles, CA
PROGRAM TIME: Total time for program is 2 hours, 26 minutes, 58 seconds (2:26:58)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
NARIP
Michael Carey, Founder & Creative Director, Resonation
Michael is a Los Angeles-based producer and songwriter who has worked with platinum selling artists including British pop icon ROBBIE WILLIAMS, WILL SMITH, J.R. RICHARDS of the multi-platinum alt-rock band DISHWALLA, SANTANA vocalist ANDY VARGAS, DESMOND CHILD and RASCAL FLATTS. Recent works include remixes for Russian rockers LOUNA and Blue Note sensation JOSE JAMES. As founder / Creative Director of the boutique music house Resonation he’s been tapped by some of the world’s leading advertisers, TV networks and film studios to create music for award-winning ad campaigns, TV themes, trailers and motion picture soundtracks for clients such as Coca Cola, Exxon, General Mills, Outback Steakhouse, TBS, NBC, ABC, Miramax, Disney and Buena Vista, TBWAChiat Day, BBDO, and McCann Worldwide. Michael believes that music has a unique power to connect and inspire, and welcomes each project as an opportunity to push the envelope in new and creative ways.
MARK MAZZETTI, President, Record Company In A Box
Mark is an internationally respected music executive and producer with a history of creating Grammy Award winning records which have sold over 40 million copies worldwide. Mark has held positions as Executive VP of A&R at A&M Records and Executive VP and Special Assistant to the Co-Chairman and President of A&M Records. Most recently Mark has been VP Artist and Business Development at FANATTAC.com. Mark has served as A&R executive for artists including STING, JANET JACKSON, AMY GRANT, DISHWALLA, AARON NEVILLE as well as for JOHN MAYER (Sony/’Room For Squares’ album), ELTON JOHN’s “Made In England” (Rocket/single) among others. Mark’s current roster of artists in development at Record Company In A Box include THE WRECKING, ERIC EDEN, MAGDALENA, STEREOSPREAD, JUSTIN WINOKUR, MARY BEE and several new songwriters..
Program Music Courtesy of Sparks & Silouhettes
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