More Music Placement Strategies

More Music Placement Strategies


In this exclusive NARIP program, you can hear Rich Goldman's strategies and information sources he uses to exploit his company's catalog. Most importantly, he discusses how to make and close these deals in ways that keep music buyers coming back for more.


In a NARIP program with Senior VP of Film, TV & Advertising Music for Sony / ATV Music Publishing Ron Broitman, we examined the opportunities and challenges a major music publisher faces in the increasingly competitive music placement marketplace.

In this NARIP program, we look at the same topic from a different angle, with a view toward maximizing opportunities for those who do not have the luxury of a large staff or deep network of placement relationships. As President of Riptide Music, Rich Goldman represents select artist clients – many of them independent – enabling him and his staff to compete with the biggest and the best.

According to Billboard magazine (in “The Maximum Exposure List” September 2008), among the 100 ways for music to receive exposure and cut through clutter, 7 of the top 10 ways include song placement. Music placement has increased dramatically in importance with the proliferation of media channels, and the competition is fierce as more artists and their reps throw their hat (er, songs) into the synch ring.

Record & Music Publishing Executives
Music Attorneys and Deal-Makers
Producers, Artist Managers and Artist Reps
Those seeking music placement opportunities.

  • Day in the life – snapshot of a top music placement executive’s job
  • Case studies: what worked, what didn’t and why
  • Making the pitch: necessary elements
  • Important deal points
  • Closing the deal
  • Timing
  • Budgets & fee ranges
  • Things to avoid
  • What music buyers really look for including music supervisors, ad agencies and gaming companies
  • How to increase the impact and marketability of music

Most importantly, this program gives you practical information you can apply immediately to make better pitches and land placements.NOW.

PROGRAM DATE: May 5, 2009
PROGRAM TIME: 1 hour, 14 minutes (1:14)


Call 818-769-7007 or contact NARIP



Rich Goldman

Rich Goldman is the founder and President of RipTide Music, a leading music licensing and publishing company in Los Angeles, California. Rich oversees RipTide’s representation of the work of hundreds of accomplished composers, artists, indie bands and singer-songwriters for licensing in television, movie trailers, films, video games and advertising. RipTide also represents a growing roster of celebrity talent, historical masters and inspired recordings of cover songs. RipTide’s credits range from the movie trailers of Public Enemies and Valkyrie; TV shows Entourage and Ugly Betty; video games God of War and Don King Presents: Prize Fighter; commercials for Burger King and K Swiss; films Jumper and The Love Guru; and sonic branding for MSN and Intel. For the past seven years, Rich has been an Advisory Board Member of Game Audio Network Guild/G.A.N.G., dedicated to the advancement of interactive audio and is also a member of California Copyright Conference, the Association of Independent Music Publishers and The Recoding Academy.

Program music courtesy of The G-Man (Golosio Music Publishing, BMI)


The National Association of Record Industry Professionals promotes
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