PROGRAM DESCRIPTION

Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.

• Music Publishing & Record Executives
• Artist Managers, Producers & Artist Reps
• Record & Music Publishing Executives
• Concert Promoters, Agents, Tour Managers
• Anyone seeking to create or enhance a music marketing plan or campaign.

• Most important parts of music marketing strategy
• An easy way to begin your marketing campaign
• Your complete digital toolbox: what you need… and what you don’t
• Branding made simple… and effective
• How to use social networks, blog, MySpace & YouTube
• 5 ways to boost your presence on the Internet
• How to get press features
• Sites seeking content – excellent marketing opportunities for you
• How to build a brand and get more fans

1. Most Important Elements of a Marketing Plan by Tess Taylor
2. 8 Points To Consider When Marketing A Record by Jason Spiewak
3. Ariel’s Top 6 Facebook Apps by Ariel Hyatt
4. Top 5 Behaviors by Rick Goetz
5. Must Dos and Sample Plan by Bryn Boughton
6. Sample Marketing Plan
7. Recommended Reading
8. Executive Profiles
9. Sample One-Sheet (Owsley)
10. Sample One-Sheet (Prince)
11. Sample Fact Sheet (Aunt Kizzy’z Boyz)
12. Developing a Positive Music Marketing Mindset by Peter Spellman

NARIP PROGRAM NUMBER: P101
PROGRAM DATE: January 27, 2010
PROGRAM TIME: 2 hours, 20 minutes, 6 seconds (2:20:06)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
www.bendermusicgroup.com
www.otmg.net
NARIP

Jon Bergen, Founder, Bender Music Group

Jon Bergen has worked in an executive capacity at major labels in sales and marketing, helping both major and independent artists shape their labels and careers. His experience includes retail music sales, strategic advertising, point-of-purchase, marketing campaigns, Internet promotions and national product placement campaigns, as well as helping connect bands with appropriate labels and vice versa. Jon has helped labels structure a staff and build them from the ground up. While at Mercury Records Jon worked with such artists as Hanson and Kiss to name a few before heading to Restless Records where he helped develop and market artists such as Warren G. and Spain. He then served as West Coast Director of Sales and Marketing Manager for BMG (later UNI) distributed Beyond Records where he promoted artists such as Blondie, The Go-Go’s, Veruca Salt, Lucy Pearl and Motley Crue. Jon was also the National Sales Director for the Sony-distributed Gold Circle Records, promoting product for such artists as Meredith Brooks, Roland Orzabal, Pat Benatar, Jeff Lorber and John Waite. Jon currently owns Bender Music Group, a premier online marketing company that works with labels such as Rhino, Warner Nashville and KOCH among others. Bender Music Group can supplement a record label marketing staff or become their staff. Bender also manages bands and consults labels and artists on all music business related matters.

Jason Feinberg, President & Founder, On Target Media Group

Jason Feinberg is the president and founder of On Target Media Group, a music industry digital marketing agency. He is responsible for business development, formulation and management of online marketing campaigns, and Topspin campaign administration. The company has served clients including Warner Bros. Records, Universal Music Enterprises, EMI, Concord Music Group, Roadrunner Records and others. OTMG has marketed artists such as The Pixies, Har Mar Superstar, Flipper, George Thorogood, Steve Vai, Neil Young, John Coltrane, Ringo Starr and many more. You can follow Jason on Twitter @otmg.

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