PROGRAM DESCRIPTION

Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.

• Artist Managers, Producers & Artist Reps
• Record & Music Publishing Executives
• Concert Promoters, Agents, Tour Managers
• Anyone seeking to create or enhance a music marketing plan or campaign.

• Most important parts of music marketing strategy
• An easy way to begin your marketing campaign
• Your complete digital toolbox: what you need? and what you don?t
• Branding made simple? and effective
• How to use social networks, blog, MySpace & YouTube
• 5 ways to boost your presence on the Internet
• How to get press features
• Sites seeking content ? excellent marketing opportunities for you
• How to build a brand and get more fans

1. Most Important Elements of a Marketing Plan by Tess Taylor

2. 8 Points To Consider When Marketing A Record by Jason Spiewak

3. Ariel’s Top 6 Facebook Apps by Ariel Hyatt

4. Top 5 Behaviors by Rick Goetz

5. Must Dos and Sample Plan by Bryn Boughton

6. Sample Marketing Plan

7. Recommended Reading

8. Executive Profiles

9. Sample One-Sheet (Owsley)

10. Sample One-Sheet (Prince)

11. Sample Fact Sheet (Aunt Kizzy’z Boyz)

12. Developing a Positive Music Marketing Mindset by Peter Spellman

NARIP PROGRAM NUMBER: B009
PROGRAM DATE: Jan 13 in San Francisco, Jan 21 in New York, Jan 27 in Phoenix (2010).
PROGRAM TIME: 6 hours, 55 minutes, 43 seconds (6:55:43)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
www.arielpublicity.com
www.bendermusicgroup.com
www.blinkeractive.com
www.independentdistro.com
www.irisdistribution.com
www.otmg.net
www.tamraengle.com
www.musiciancoaching.com
www.rockridgemusic.com
www.stevegordonlaw.com

In San Francisco

 

Bryn Boughton, Chief Marketing Officer, IRIS Distribution & BlinkerActive

Bryn has spent over ten years in the music industry and has experience in implementing comprehensive music marketing campaigns for both independent and major labels.

Most recently, Bryn launched IRIS’s dedicated marketing agency arm, BlinkerActive, which specializes in bleeding-edge branded entertainment and music promotion. Prior to starting IRIS Distribution, Bryn worked for The Late Show with David Letterman, Valley Media, Inc., and APG, an independent label group. Bryn frequently participates as a panelist and speaker and recently won NARIP’s 2009 Best of the Biz Award as Top New Media Executive.

Jason Feinberg, President & Founder, On Target Media Group

Jason Feinberg is the president and founder of On Target Media Group, a music industry digital marketing agency. He is responsible for business development, formulation and management of online marketing campaigns, and Topspin campaign administration. The company has served clients including Warner Bros. Records, Universal Music Enterprises, EMI, Concord Music Group, Roadrunner Records and others. OTMG has marketed artists such as The Pixies, Har Mar Superstar, Flipper, George Thorogood, Steve Vai, Neil Young, John Coltrane, Ringo Starr and many more. You can follow Jason on Twitter @otmg.

Steffen Franz aka Stand Out Selector

Stand Out Selector, aka Steffen Franz, combines the best of art and business with his eclectic background. With major changes in the modern music industry, independent artists and labels seek new ways to get their music out. Steffen noticed these issues as he himself has faced distribution challenges, too. He launched Independent Distribution Collective in 2004 and since then has grown the company from 9 labels to over 250 labels with close to 300 releases in less than 5 years. In addition to launching a physical distribution company, which now includes both digital, film and DVD distribution, SOS has also developed services like “InstantDistro” a turnkey marketing and promotion service, and “A La Carte Management” which helps advance the independent music community and educate developing artists.

A dancehall innovator, a DJ / producer / remixer and the owner of PSM Recordings, he has been bringing his conscious reggae vibes to throngs of people from New York to the Hawaiian Islands (and San Francisco in between) for almost 2 decades. A New York City native, SOS moved to Maui in 1991 where he broke the freshest dancehall tracks to scores of locals as well as tourists from around the globe at Studio 505, a Stephen Stills? nightclub. At that time he also managed and produced Marty Dread & Culture Shock, the most popular reggae band in the islands.

1993 brought him to San Francisco to play venues like Miss Pearl’s Jam House, Kennel Club and others. Together with former partner Stefan G. (video/multimedia specialist), a brand new concept in global sound systems was formed: Positive Sound Massive. PSM features an array of international vocalists, rappers, toasters and musicians, including rapper Wookie J., whom SOS imported from Maui.

In the late 1990s, SOS DJ-ed at hundreds of shows throughout California, Nevada, Washington, New York, Australia and New Zealand where he opened for the Beastie Boys “Hello Nasty” World Tour. He has produced dozens of multi-artist stage shows and the Nicodemus “Dancehall Giant Tour,” as well as the Rocker-T “If Yu Luv Luv, Show Ya Luv” national US tour featuring Shinehead and Sleepy Wonder. He has remixed tracks for artists such as: Barrington Levy “Work” (MCA), Capleton “Wings of the Morning” (DefJam/RAL), Beenie Man “Tear off Mi Garment” (Island JA); and produced tracks for artists Nicodemus, Shinehead, Ras Michael, Barrington Levy, Rocker-T, Jamalski, Wookie J., Karney, DJ Collage, Poetz4Peace, and SF local hip hop group New Dealers.

SOS worked as Reggae Buyer for Rough Trade Records in San Francisco, and as Reggae Editor for American Music Press, a Bay-Area music monthly. From 1994 through 1998, Steffen was the Production Manager for the Paradise Lounge and Transmission Theater in San Francisco and still found time to write and review for independent publications. He has tour managed Mix Master Mike, traveling the globe on both of Mike’s solo tours and with the Beastie Boys. SOS also fronts an alternative rock group Crocodile Tears, plays bass in a Stoner Rock band called Not For Not, and is a member of “biL” – a dancehall, surf, hip hop, who-knows-what else conglomeration of excellence.

SOS is the founder of Positive Sound Management. PSManagement represents Rocker-T, Poetz4Peace, Haji Mike, Ian Collins and Karney, exclusively, and consults a number of other established and developing artists.

Tamra Engle, Senior Director of Marketing and Programs, NARIP San Francisco Chapter

Tamra Engle is a social entrepreneur and founder of GuitarTam Music that offers business and promotional consultation for artists and bands to help them succeed in the evolving music and entertainment industries. She helps clients to develop strategic marketing and promotion plans, and offers performance coaching. Blending 25 years of business development expertise in organizations of all sizes and sectors from start-ups to Fortune 15 organizations, Tamra is developing community programs to provide music education programs for school-aged children and a national program to end violence against women. She is also a performing singer-songwriter whose recent album was on the final nominating ballot for the 2008 Grammys in the Best Contemporary Folk Album category. Tamra began her entertainment career as a studio musician In Los Angeles, has toured the country tirelessly and enjoyed placement of her songs on television and nationally aired commercials. Contact her at tamra AT narip DOT com.

 

In New York

 

Rick Goetz, Founder, MusicianCoaching.com

Rick Goetz is a Musician Coach and Music Consultant by way of a fifteen year career as a Major label A&R executive at Atlantic and Elektra Records a musician and a music supervisor. Throughout his career he has played bass for members of the Cult and Sharon Jones & the Dap Kings and worked with artists like Kid Rock, Matchbox 20, Sugar Ray and Damage Plan. His current client list ranges from Grammy award wining producers to people just looking to get their foot in the door.

Steve Gordon, Esq.

Steve Gordon is an entertainment attorney and consultant based in New York City specializing in the production, distribution and financing of music, television, documentaries, feature films, and digital entertainment projects. He also operates a music clearance service for producers, filmmakers, and labels for use of music in feature films, documentaries, concert programs, DVDs, audio compilations and ringtones. He is author of the book titled “The Future of the Music Business: How to Succeed with the New Technologies, A Guide for Artists and Entrepreneurs.” (Hal Leonard 2008.) Steve?s clients include artists, independent music and TV producers, digital entertainment entrepreneurs as well as major labels and multinational entertainment corporations. Steve won a Fulbright Scholarship to lecture on entertainment and copyright law and was a visiting scholar at Bocconi University in Milan, Italy in fall 2007. You can tune into MyRealBroadcast.com to listen to his Internet radio show on the music business. Steve has also served as an Adjunct Professor at the New School, an Instructor at CUNY Graduate Center and recently moderated seminars at Columbia Law School, the Wharton Business School, and was a speaker at entertainment conferences in Denmark, Belgium, Bahamas and South Korea. From 1991 to 2001 Steve served as an attorney and Director of Business Affairs at Sony Music (TV/Video). Prior to Sony, Steve worked at Dino Di Laurentiis, a moviestudio in Hollywood, and a music publishing company, SESAC, in New York. Steve is a graduate of New York University School of Law and a member of the NYC Bar Association.

Ariel Hyatt, Founder of Ariel Publicity & Cyber PR

Ariel Hyatt is the Founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Over the past 12 years her firm has represented over 1,400 musicians of all genres. Teaching and educating musicians is her passion and her philosophy is: combine social networking with Internet marketing to help artists grow their fanbases and increase their income. Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about Web 2.0 and online promotion and marketing. Her bi-weekly ezine and YouTube series ?Sound Advice? has over 8,000 musicians and music professionals as subscribers and the list is steadily growing.Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon. She is a contributing blogger to New Music Ideas, and Music Think Tank, and she has spoken at countless music conferences over the years including SXSW, FMC, ECMAs & OCFF (Canada), A2A (Amsterdam), CMJ, BMI Music Panel Series, and NARAS.

Jason Spiewak, President, Rock Ridge Music

Jason Spiewak is the President of Rock Ridge Music, and runs the day-to-day operations of the company’s Newark, NJ headquarters. Rock Ridge Music offers artists a record label with national/international distribution through ADA (WMG), artist management, and a wide range of consulting services. Recent Rock Ridge Marketing clients include Decca, Jive, Rykodisc and Reform Records. Spiewak, 33, is an online marketing specialist with previous work experience at TVT Records, Artemis Records and Takeout Marketing. Spiewak is also a songwriter, musician and producer whose recent production credits include Benjy Davis Project, Pat McGee and Andrew Hoover.

In Phoenix

 

Jon Bergen, Founder, Bender Music Group

Jon Bergen has worked in an executive capacity at major labels in sales and marketing, helping both major and independent artists shape their labels and careers. His experience includes retail music sales, strategic advertising, point-of-purchase, marketing campaigns, Internet promotions and national product placement campaigns, as well as helping connect bands with appropriate labels and vice versa. Jon has helped labels structure a staff and build them from the ground up. While at Mercury Records Jon worked with such artists as Hanson and Kiss to name a few before heading to Restless Records where he helped develop and market artists such as Warren G. and Spain. He then served as West Coast Director of Sales and Marketing Manager for BMG (later UNI) distributed Beyond Records where he promoted artists such as Blondie, The Go-Go’s, Veruca Salt, Lucy Pearl and Motley Crue. Jon was also the National Sales Director for the Sony-distributed Gold Circle Records, promoting product for such artists as Meredith Brooks, Roland Orzabal, Pat Benatar, Jeff Lorber and John Waite. Jon currently owns Bender Music Group, a premier online marketing company that works with labels such as Rhino, Warner Nashville and KOCH among others. Bender Music Group can supplement a record label marketing staff or become their staff.

Bender also manages bands and consults labels and artists on all music business related matters.

Jason Feinberg, President & Founder, On Target Media Group

Jason Feinberg is the president and founder of On Target Media Group, a music industry digital marketing agency. He is responsible for business development, formulation and management of online marketing campaigns, and Topspin campaign administration. The company has served clients including Warner Bros. Records, Universal Music Enterprises, EMI, Concord Music Group, Roadrunner Records and others. OTMG has marketed artists such as The Pixies, Har Mar Superstar, Flipper, George Thorogood, Steve Vai, Neil Young, John Coltrane, Ringo Starr and many more. You can follow Jason on Twitter @otmg.

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Program music courtesy of The G-Man (Golosio Music Publishing, BMI)

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