NARIP File Sharing Advances An Artist in SF

NARIP File Sharing Advances An Artist in SF


File sharing has long been the bane of the record and music industries. In this audio program, we flip that notion and take a look at how one file-sharing technology advanced an artist’s career to new heights, more fans and yes… greater music sales.


This audio program is a recording of NARIP’s File-Sharing Advances An Artist: BitTorrent & P2P Boost Pretty Lights’ Success in San Francisco.

Artist Managers, Producers & Artist Reps
A&R, Artist Development and Marketing Executives
Music Services Executives, Entrepreneurs and Rights Holders
Record, Distribution & Music Publishing Executives
Anyone seeking development and promotion opportunities for new and established artists.

  • How to turn gray-area of file-sharing world to black: bottom line profits
  • How to use BitTorrent to market music
  • Online strategies for developing artists
  • How to use file-sharing technology to build a fan base
  • Converting “free” into sales
  • How to leverage the “attention economy”

Hisham Dahud, Project Manager / Business Development, Fame House
Matt Mason, Executive Director of Marketing, BitTorrent, Inc.
Michael Brandvold, NARIP Board Member, Michael Brandvold Marketing (moderator)

PROGRAM DATE: May 30, 2012
PROGRAM TIME: 2 hours, 11 minutes, 42 seconds (2:11:42)

QUESTIONS? Call 818-769-7007 or contact NARIP


Bit Torrent,
Michael Brandvold,
Fame House,

Hisham Dahud, Project Manager / Business Development, Fame House

Hisham Dahud is a music business professional at the forefront of the music technology and digital marketing space, and carries a uniquely wide perspective on today’s music industry. As a Senior Analyst for – a leading music industry news and technology blog – Hisham educates and informs industry professionals on emerging trends and newsworthy topics within the music and technology spaces, while providing readers with regular digital marketing commentary and advice. His writings have appeared in Billboard, Artist Growth and other media. Dahud is also the head of Business Development for Fame House, LLC – an artist and label services company specializing in digital strategy, marketing, and management whose client roster includes the legendary DJ Shadow, electronic music sensation Pretty Lights, dance legend Josh Wink, rising electronic musician Mimosa, and others. Hisham’s passion for the music business stems from his lifelong journey as a recording and performing musician himself. His artistic fluency rests behind a drum kit, but he is also a multi-instrumentalist music producer spanning several genres, forming a unique style to call his own. He is currently working alongside a dedicated team of musicians and professionals on a creative venture to record, release and perform their own original compositions, while developing an appropriate brand to house their collective creativity. Dahud is an alumnus of San Francisco State University and graduated with a Bachelors of Science in Marketing.

Matt Mason, Executive Director of Marketing, BitTorrent, Inc.

Matt Mason serves as Executive Director of Marketing at BitTorrent, a creator of advanced, innovative technologies designed to efficiently deliver large files across the Internet. BitTorrent boasts over 150 million active monthly users, and moves 20-40% of all Internet traffic on a daily basis. Mason is also the bestselling author of The Pirate’s Dilemma, the first book in the history of the world to hit the number one spot on Amazon’s economics / free enterprise bestseller list and the rap bestseller list at the same time. It has since been published in ten countries and counting. He is also a board member at PopTech, a global community of innovators, working together to expand the edge of change. Mason began his career as a pirate radio and club DJ in London, going on to become founding Editor-in-Chief of the seminal music magazine RWD. In 2004, he was selected as one of the faces of Gordon Brown’s Start Talking Ideas campaign, and was presented the Prince’s Trust London Business of the Year Award by HRH Prince Charles. Mason has written and produced TV series, screenplays, comic strips, apps and records, not to mention award-winning, global advertising campaigns. His journalism has appeared in The Guardian, The Independent, The Observer Music Monthly, Dazed & Confused, Adweek, VICE, Complex, Liberation and other publications in more than 20 countries. His short story Hard Times was published by Penguin as part of the We Tell Stories project, which won Best in Show at SXSW and was shown in the Talk To Me exhibition at the MOMA in New York City in 2011. Mason regularly speaks on creativity, disruptive innovation, copyright infringement and the promise of P2P technologies all over the world. He lives in San Francisco.

Michael Brandvold, NARIP Board Member, Michael Brandvold Marketing

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of’s multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, and Britney Spears to name only a few.

Program music courtesy of The G-Man (Golosio Music Publishing, BMI)


The National Association of Record Industry Professionals promotes
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