NARIP Webinar How To Create A Music Marketing Plan, Part 2
NARIP Webinar How To Create A Music Marketing Plan, Part 2
Two music marketing experts, Jason Spiewak of JLS Artist Management and NARIP president Tess Taylor, give you the facts you need to take your artist to the top in this special NARIP session.
Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.
But you NEED a plan. Lack of a good plan impedes more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost within a certain time frame and budget… even if the budget is zero.
- More on Jason Spiewak’s 8 Points to Consider when Marketing a Record
- Most important elements of a Sales Plan (part of the Marketing Plan)
- Product placement / retail: how does it work, where to begin?
- Most important elements of a press release, including the digital press kit (with examples)
- How to grow a social media following in a meaningful way
- Most important parts of music marketing strategy
- An easy way to begin your marketing campaign
- Your complete digital toolbox: what you need… and what you don’t
- Understanding branding – what it is, and who you are
- How to use social networks, blog, Facebook, Twitter & YouTube
- 8 points to consider when marketing a record
- 5 ways to boost your presence on the Internet
- How to get press features and proper editorial consideration
NARIP PROGRAM NUMBER: W336
PROGRAM DATE: July 22, 2014
PROGRAM TIME: 1 hours, 25 minutes, 09 seconds (1:25:09)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
JLS Artist Management
Jason Spiewak, JLS Artist Management
Jason Spiewak is the President and founder of JLS Artist Management and Noble Steed Music, whose current management clients include Tony Lucca, Brendan James, and Honor By August. Early in his career, Spiewak held positions in A&R and online marketing at independent record companies Artemis Records, Studio E Records and TVT Records. Prior to establishing JLS, Spiewak was most recently President and co-founder of Rock Ridge Music, an ADA/Warner Music distributed label. Spiewak has previously managed or been part of the management team for artists such as Sister Hazel, Pat McGee, Ingram Hill, Ernie Halter, Benjy Davis Project, and Joe Firstman. Spiewak is also an accomplished producer, studio musician, and songwriter.
Tess Taylor, President
National Association of Record Industry Professionals
Tess Taylor is president of the National Association of Record Industry Professionals (NARIP.com), the biggest music business network in the world. She is creator of NARIP’s Music Supervisor Sessions which have yielded over 100 music placements for participants and sold out in LA, New York, San Francisco, Berlin, Paris and London. She is also President of the LA Music Network (LAMN.com) and helped launch the Mowglis who won the 2011 LAMN Jam Music Contest. They were signed to a management deal, then signed with Universal / Photo Finish Records. They’ve been featured on prime time network TV and now get radio airplay on primary stations across the US. One of the nation’s leading authorities on careers in the music and record industries, Ms. Taylor has been called The Job Whisperer and has connected countless people to jobs and opportunities through her work in the US and abroad, cultivated collaborations for over two decades, helped launch hundreds of projects and several companies. Called a “super-connector” and dubbed “International Music Ambassador” by Neophonic music supervisor P.J. Bloom (Glee franchise, Nip/Tuck, CSI: Miami), Ms. Taylor works with international groups to connect their members to opportunities in LA and the U.S. She has consulted leading businesses such as InsideSessions (a joint venture between the Universal Music Group and Penguin Putnam), The Walt Disney Company, BMG Entertainment (formerly Sony BMG) and Concord Records. Deeply annoyed by people who think music should be free, Ms. Taylor is a vigorous defender of intellectual property rights and debated Electronic Frontier Foundation co-founder John Perry Barlow on “free music” twice. She won both times. She lectures nationwide and around the world (in 12 countries to date), including at the Harvard Business School, in Berlin, Bangalore and beyond. From 1988 to 1993 she was employed at MCA Record, last serving as Associate Director of Marketing. A classically trained pianist, she studied music at the University of Vienna and is a Phi Beta Kappa, Magna Cum Laude graduate of the Univeristy of Redlands’ Johnston College where she received her BA in music, German and literature. She loves traveling the world, nibbling dark chocolates and drinks lots of tea. She also loves fine fountain pens, Glenn Gould, Pete Townshend, crime novels and hiking with her English cocker spaniel Haribo. She encourages pet adoption.
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