PROGRAM DESCRIPTION

Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.

These music marketing experts give you the facts you need to take your artist to the top in this special NARIP session.

• Music Publishing & Record Executives
• Music Library Reps
• Producers, Artists, Artist Managers and Artist Reps
• Music Attorneys, Songwriters & Composers
• Brand Marketing & Creative Executives
• Accountants, Business Managers & CPAs

• Most important parts of music marketing strategy
• An easy way to begin your marketing campaign
• Your complete digital toolbox: what you need… and what you don’t
• Branding made simple… and effective
• How to use social networks, blog, Facebook, Twitter & YouTube
• 5 ways to boost your presence on the Internet
• How to get press features
• Sites seeking content – excellent marketing opportunities for you
• How to build a brand and get more fans

NARIP PROGRAM NUMBER: P298
PROGRAM DATE: Sept 17, 2013 in Houston, TX
PROGRAM TIME: 1 hour, 28 minutes, 48 seconds (1:28:48)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
Indie Extreme
JP-Singh
Media Tech
NARIP

Kathy Douglas, CEO
indieExtreme

Kathy Douglas launched her management company handling the careers of independent singer-songwriters in 1999. She quickly recognized that the independent music scene needed experienced marketers to serve the growing needs of the labels and artists, prompting her to launch the label services company, indieExtreme®. indieExtreme® has served the independent music industry since 2006 providing distribution, marketing, management and administrative services for record labels worldwide in partnership with INgrooves Fontana. After college Kathy took her Art History / Studio Art degree from the University of Texas and worked in the Art and Photography Dept. of Campus Crusade for Christ before opening her own art studio. Along the way she joined Mary Kay Cosmetics, quickly rising to the highest levels of management during her 25 years with the company and now enjoys applying her marketing savvy to her music clients.

JP Singh
DJ / Producer / Promoter at Sweet Zen / ACC Productions, LLC
Attorney-at-Law, Oaks, Hartline & Daly, LLP

JP Singh has been extensively involved in the entertainment business and music scene in Texas, mainly in Houston, Austin and College Station, for many years as a professional advisor and performer. As an attorney with the entertainment law section of the law firm of Oaks, Hartline, & Daly, LLP, JP has worked with clients throughout the music industry ranging from singers, bands and DJs to record labels, recording studios, and independent project investors to music festivals, ticketing companies, and online music distributors. He especially enjoys working with individuals and businesses in their start-up phases including performers early in their careers, fledgling record labels, and entertainment-industry focused businesses with innovative ideas and entrepreneurial leaders. He also has acted as a pro bono legal advisor for the Greater Houston Entertainment Coalition and for the members of the Houston Disc Jockey Association. From this experience as a professional advisor, he has seen a wide-range of examples of what works and does not work for Texas-based performers and businesses. JP also has direct experience as a recording-artist, performer and music promoter. From the time he recorded his first acoustic album in the studio of a renowned Texas country artist, JP became extensively involved in the acoustic music / singer-songwriter scenes in College Station and Houston as a performer and a promoter. Later, when his musical interests expanded into electronic music, JP and several other Houston-based DJs and producers began an electronic music production and promotion company. Since then, JP has performed as a DJ and promoted electronic music shows in Houston and Austin. From this experience as a performer and promoter in the nightlife and music industry, JP has witnessed friends and acquaintances rise as stars from coffee house performers and nightclub DJs to nationally-televised performers and successful touring artists. He has also seen the mistakes and schemes that often derail careers.

Heidi Massin
Executive Director, NARIP Houston

A native Texan, Heidi Massin is a music producer, based in Houston, Texas. She founded Massin Media Productions, LLC, which operates the first and only sustainable “eco-friendly” record label in Texas. Under the 1.1 Digital Recordings label, she released the album, “Elixir”, a compilation of Electronica/Dance Music. The album features artists from around the globe who are at the top of the EDM genre in their region. Heidi began her musical career as a child with her primary musical influences including Mozart, Bach and Beethoven. She had classical and contemporary piano training beginning at the age of 8 years old through the Telschick Academy. Although she grew up behind the scenes in the theater world, music has always been a part of her life. In the recent past, her music’s been featured in local television and short films in Houston. She’s currently working on scoring a feature film in Houston. In the past two years, she has been nominated for the Houston Press Music Awards in the Instrumental / Experimental genre. Her latest project involves Massin Media as a sponsor for the Springboard South Music Festival, which launched this May.