Audio Recording of PR Crash Course: How To Create A Publicity Campaign in Atlanta

Audio Recording of PR Crash Course: How To Create A Publicity Campaign in Atlanta


Three music publicity experts give you the facts you need to create a solid PR campaign in this special NARIP session.


Get a music publicity plan started in one session. Boost the effectiveness of the plan you already have. A good publicity plan can be just one page long. A target and a plan are essential to reach goals.

Lack of a good plan impedes more careers than lack of talent. Good publicity and marketing is simply getting your message to the largest number of people at the lowest possible cost within a certain time frame and budget… even if the budget is zero. 

  • Artist Managers, Producers & Artist Reps
  • A&R, Artist Development and Marketing Executives
  • Record, Distribution & Music Publishing Executives
  • Music & Entertainment Attorneys
  • Anyone seeking to improve an artist’s publicity and maximize time and investment while doing so.

  • Most important parts of music publicity campaign strategy
  • An easy way to begin your publicity campaign
  • Your complete PR toolbox: what you need… and what you don’t
  • Press kits: do’s and don’t’s
  • Understanding branding – what it is, and who you are
  • How to use social networks, blog, Facebook, Twitter & YouTube
  • 5 ways to boost your presence on the Internet
  • How to get press features and proper editorial consideration

Steve LaBate, Director of Publicity, Baby Robot Media
Dasha Ware, Founder & Principal, The Rising Star Group, LLC
Julie Kessler Roach, Board Member, NARIP Atlanta (moderator).

PROGRAM DATE: July 23, 2014
PROGRAM TIME: 1 hour 51 min 54 sec (1:51:54)
QUESTIONS? Call 818-769-7007 or contact NARIP


Steve LaBate, Director of Publicity, Baby Robot Media

Atlanta-based publicist, writer and musician Steve L. was associate editor at award-winning music and entertainment magazine Paste, from 2003-2010. In his decade-long career as a music journalist, he has interviewed hundreds of artists including The Strokes, OutKast, George Carlin, The Replacements, Public Enemy and Kevin Bacon. He also worked as a concert promoter, band manager, music supervisor and film producer before starting publicity firm Baby Robot Media in 2012. He remains a senior contributing writer at both Paste and Georgia Music. 

Dasha Ware, Founder & Principal, Rising Star Group LLC

A record executive, marketing and branding strategist in the entertainment and music industries, Dasha Ware founded talent development agency The Rising Star Group, LLC. She specializes in providing brand building opportunities and increasing digital value for creatives, executing digital sales through social brand management, content surfacing, digital promotions, distribution, and digital editorial placement.

With 20 years in entertainment, attending Fullsail University and Art Institute of Atlanta, Dasha is able to offer the total package to her clients. Having once been a performer for Walt Disney World Corporation and a talent for Ariza Talent Agency, Dasha uses her experiences to influence her business decisions to guide the careers of her clients. Her hard work and dedication to her craft has earned her the opportunity to work with some of the most influential celebrities and emerging recording artists including Dj Unk, Meek Mill, Romeo Miller, Nicki Minaj, Jacob Latimore, Roscoe Dash and others. Dasha is determined to educate emerging artists to reach their dreams and goals within the music business and dedicates her time in the community by volunteering and speaking at multiple music conferences and universities across the US. 

In June 2009, after serving 7 years in the music business, Dasha was awarded 7 Years In The Making “Seven Essence of a Grind” recognition award. In May 2011, The Rising Star Group reviewed recognition as “Marketing Firm Making A Huge Impact on the Hip Hop Culture” by In November 2012, Dasha and her company were nominated for “ATL’s Hottest Entertainment Award” for the Hottest Online Marketing & Promotions company. In March 2013, Dasha joined digital television network, Q3030 Networks as Chief Marketing Officer and consultant to aid vision of brand in global success during startup. In May 2013, Dasha made “CMO’s On The Move” list by Direct Marketing News ( July 2013, Dasha was awarded recognition of contributions as Workshop Lecturer on Music Marketing for “Georgia Music Industry Association” at Atlanta’s SAE Institute. The month of June & July 2014, Dasha was recognized as one of the “Top 100 Branding Experts” to follow on Twitter by, one of the most popular Web sites for entrepreneurs. June 26th, Dasha was awarded #4 for Top 100 Social Media influencer of Atlanta at Social Media Day, powered by Social Media Marketing University and Mashable. 

“I enjoy networking and I feel that it is wise to continue to build relationships and increase your network and knowledge within different environments and industries,” says Dash. “ I have a strong composite of skills, years of knowledge and experience in the Internet/Technology/New Media sectors.”

Dasha is an active member of The National Association of Professional Women (NAPW), The International Women’s Leadership Association (IWLA), Women in Entertainment Empowerment Network (WEEN), and The Recording Academy (GRAMMY Association). Dasha is also a board adviser for

Favorite Quote: “Make it simple. Make it memorable. Make it Inviting. Make it fun to read.” – Leo Burnett

Exclusive interviews with: Maino, Nicki Minaj, Ray Daniels (Universal Motown A&R), Yancey Richardson (Special Ops Atlantic Records) Wayne Williams (Sr.VP A&R Jive), Debra Antney, Gucci Mane, Gorilla Zoe, Zaytoven, Johnnie Cabbell, Raheem DeVaughn, Ludacris, Jazze Pha, T.I., Tiny & Toya, Kevin Shine, Ray Daniels, Mika Means, Pleasure P, Roscoe Dash, Waka Flocka Flame, Rock City, Shawty Lo, Lil Chuckee, Travis Porter, Young Dro and many more.

To learn more about Dasha Ware, connect with her on Linked In

Julie Kessler Roach, Board Member, NARIP Atlanta

Julie Kessler Roach received her Juris Doctor degree from Emory University School of Law, and graduated with a certificate in Transactional Law and Skills. She graduated* magna cum laude* from the University of Georgia with a B.A. in Political Science and a minor in Music and Philosophy. She is admitted to practice law in the State of Georgia.

Julie has worked with ASCAP, at The Coca-Cola Company, and with several solo practitioners. She was also on the executive board for Emory’s Sports and Entertainment Law Society. Julie is an active member of the National Association of Record Industry Professionals board and the planning committee for the Atlanta Bar’s annual LawJam as well as a member of the American Bar Association and State Bar of Georgia Entertainment and Sports Law sections. Julie currently serves as a post-graduate Emory Law Fellow and as Director of Volunteer Services for Georgia Lawyers for the Arts ( Julie has played alto saxophone for over 15 years and works for the Georgia Theatre, a famous music venue in Athens, Georgia. She looks forward to practicing law to support artists and creatives in the advancement of their careers, and to ensure that their works are respected and protected.

Program music courtesy of Sparks & Silhouettes


The National Association of Record Industry Professionals promotes
career advancement, education and good will among record executives.

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