Promote Music With Social Media: Denis, Benveniste in SF
Promote Music With Social Media: Denis, Benveniste in SF
In this program industry leaders GABE BENVENISTE and COREY DENIS share their tips and strategies to maximize investment of your time and get greater response for your client, music or project.
A digital strategy can mean the difference between “Who are you?” and “Wow, look at how many albums you’ve sold!”
Good news: you’ll find more places than ever to interact with other professionals and reach new audiences.
Bad news: where do you find the time? Between tweets and tags, groups and clouds, friends and feeds, pings and pages, diggs and blogs, you could spend ALL your time on social media and never make a sale.
Once you’ve narrowed it down – which is what this session will help you do – what are the best ways to effectively and efficiently increase your Internet presence on social media platforms?
The Internet is hailed as the great equalizer for those seeking music marketing and distribution opportunities. But mere presence on the Internet does not stimulate demand… or sales. For that, you need a plan.
And that’s what you’ll get with this in-depth program. For the busy music biz entrepreneur, this is a step-by-step blueprint for success.
- Artist Managers, Producers & Artist Reps
- Record & Music Publishing Executives
- Concert Promoters, Agents, Tour Managers
- Anyone seeking to create or enhance a music marketing plan or campaign using social media.
- Blogging for fun and profit
- Ways to update ALL your social media at once
- Secrets to building an online community of fans who support the artist financially
- Increase Web traffic: 3 things you can do to double your readers in 30 days
- Get people to comment on your posts.
- How to write magnetic headlines, killer content and other tricks that generate more traffic to your site
- How to get ratings and reviews
- Calls to Action: How to get people to Buy This Now!
- Twitter & Microblogging
- Media Sharing: YouTube, Flickr, SideShare
- Social News & Bookmarking: Digg, Reddit, StumbleUpon, Delicious and niche sites
- Software and sites that offer you steps to success
1. Ariel’s Top 6 Facebook Apps by Ariel Hyatt
2. Contxts Is The Cardless Card by David Chaitt
3. Strategic Tagging AKA Let Them Find YOU by David Chaitt
4. Recommended Reading
NARIP PROGRAM NUMBER: P102
PROGRAM DATE: February 10, 2010.
PROGRAM TIME: 2 hours, 13 minutes, 52 seconds (2:13:52)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
PLEASE NOTE: This NARIP audio is a recording of a live teleseminar. For the first hour, guest speaker Corey Denis is interviewed by moderator Tess Taylor one- on-one and sound quality is good. After one hour, lines are opened to callers for Q&A which is also included on this recording. While still good during Q&A section, sound quality varies according to caller environments.
Gabe Benveniste, Founder, SonicLiving
Gabe Benveniste founded SonicLiving in 2006 out of a desire to provide music fans with a better way of finding out in advance when their favorite bands were touring, a convenient way to purchase concert tickets, and a place to meet up with friends attending shows. Since the mid 1990s, he has built several Web sites that blend culture and technology, of which SonicLiving is the culmination. As the Internet’??s leading concert discovery service, SonicLiving connects music fans online and in-person through communities created around the live shows their favorite bands play.
Prior to SonicLiving, Gabe was at Pixar Animation Studios where he built a particular expertise creating collaborative Web sites that streamlined the work-ï¬?ow for many of the acclaimed studio’??s critical functions. During his six-year tenure there he also was at the forefront in development of Macintosh OS X maintenance and deployment, a process that was subsequently adopted by firms such Genentech and others.
Gabe has spoken on behalf of Pixar at the Apple Worldwide Developers Conference and O’Reilly’s OS X Conference.
Gabe competed in the 2003 World Beard and Mustache Championship, where his prodigious chops propelled him to sixth place (out of six) in the first-ever side burn contest. His work has been featured in Playboy, MTV and Wired.
Corey Denis, Founder, Not Shocking
Corey has been pioneering digital music strategies for 12 years using everything from ListServs and forums to social networks and MMORPGs. She got her music industry start at What Are Records? where she leveraged online (digital) street teams by adapting very new online tools, increasing sales and broadening fan bases for Frank Black, Figurine, Stephen Lynch, Maceo Parker, The Samples, innocence mission and many others. By 2003 Corey was Director of Online Marketing and A&R at What Are Records and published the label’s first online music sampler as a podcast. In addition, Corey built W.A.R.?’s digital strategy, helping the label became one of the first independent record labels to sign a direct deal with Apple’s iTunes Music Store. Corey worked with Razor & Tie on digital marketing for Stephen Lynch’s comedy DVD, for which she earned a gold DVD presented by Razor & Tie. She moved to San Francisco in 2005 to work at IODA where she helped create and market Promonet and PromonetPro, running campaigns for Ambulance LTD, The Black Angels, Tee Pee Records, and others before leading marketing efforts as VP of Marketing at digital distributor reapandsow. Corey recently founded Not Shocking, a consulting firm for artists, labels, promoters and mangers. Launching just three months ago, clients include Opus Music Ventures, Luce, Inu, Charlie Hunter and Rob Cantrell. Corey can be found under the “Resources” tab at Reverb Nation, where she is the recommended resource for all Reverb Nation members. She is the founder of Musician & Promoter Workshops and sits on the Advisory Board for New Music Seminar. Public speaking highlights include SXSW, CMJ, Bandwidth, NoisePop, SF Music Tech, Les Recontres, Web 2.0pen, Future Of Music Policy Summit and Stanford University. Corey can play (but totally sucks at) violin, guitar, autoharp and dulcitone, has one patent, two cats and six ipods.
Tamra Engle, Senior Director of Marketing and Programs, NARIP San Francisco Chapter
Tamra Engle is a social entrepreneur and founder of GuitarTam Music that offers business and promotional consultation for artists and bands to help them succeed in the evolving music and entertainment industries. She helps clients to develop strategic marketing and promotion plans, and offers performance coaching. Blending 25 years of business development expertise in organizations of all sizes and sectors from start-ups to Fortune 15 organizations, Tamra is developing community programs to provide music education programs for school-aged children and a national program to end violence against women. She is also a performing singer-songwriter whose recent album was on the final nominating ballot for the 2008 Grammys in the Best Contemporary Folk Album category. Tamra began her entertainment career as a studio musician In Los Angeles, has toured the country tirelessly and enjoyed placement of her songs on television and nationally aired commercials. Contact her at tamra AT narip DOT com.
Program Music Courtesy of Sparks & Silouhettes
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