PROGRAM DESCRIPTION

A digital strategy can mean the difference between “Who are you?” and “Wow, look at how many albums you’ve sold!”

Good news: you’ll find more places than ever to interact with other professionals and reach new audiences.

Bad news: where do you find the time? Between tweets and tags, groups and clouds, friends and feeds, pings and pages, diggs and blogs, you could spend ALL your time on social media and never make a sale.

Once you’ve narrowed it down – which is what this session will help you do – what are the best ways to effectively and efficiently increase your Internet presence on social media platforms?

The Internet is hailed as the great equalizer for those seeking music marketing and distribution opportunities. But mere presence on the Internet does not stimulate demand… or sales. For that, you need a plan.

And that’s what you’ll get with this in-depth program. For the busy music biz entrepreneur, this is a step-by-step blueprint for success.

• Artist Managers, Producers & Artist Reps
• Record & Music Publishing Executives
• Concert Promoters, Agents, Tour Managers
• Anyone seeking to create or enhance a music marketing plan or campaign using social media.

• Blogging for fun and profit
• Ways to update ALL your social media at once
• Secrets to building an online community of fans who support the artist financially
• Increase Web traffic: 3 things you can do to double your readers in 30 days
• Get people to comment on your posts.
• How to write magnetic headlines, killer content and other tricks that generate more traffic to your site
• How to get ratings and reviews
• Calls to Action: How to get people to Buy This Now!
• Twitter & Microblogging
• Media Sharing: YouTube, Flickr, SideShare
• Social News & Bookmarking: Digg, Reddit, StumbleUpon, Delicious and niche sites
• Software and sites that offer you steps to success

– The 7.5 Things You Need To Know NOW for Social Network Success By Madalyn Sklar
– Top Five Rules For Artists Who Tweet by Hayley Cammarata
– Ariel’s Top 6 Facebook Apps by Ariel Hyatt
– Contxts Is The Cardless Card by David Chaitt
– Strategic Tagging AKA Let Them Find YOU by David Chaitt
– Recommended Reading

NARIP PROGRAM NUMBER: P110
PROGRAM DATE: April 15, 2010.
PROGRAM TIME: 2 hours, 1 minute, 32 seconds (2:01:32)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
www.aynbrand.com
www.gogirlsmusic.com
www.madalynsblog.com
www.matthewwettergreen.com
www.musicsupervisor.com
www.narip.com
www.socialnetworksformusicians.com

Madalyn Sklar, President, Social Networks For Musicians

Madalyn is a perennial entrepreneur with a knack for developing and running her own companies. She is a social networks expert, music business coach & consultant, blogger and author. She works with a wide range of businesses as well as independent musicians, helping them focus on advancing their grasp on social networks. Her motto is work smarter, not harder. Sklar is also the founder of GoGirlsMusic.com, the oldest & largest online community supporting women in music. Since 1996 her mission has been to promote, support and empower its members through showcases and networking events around the country. Also in 1996 she started her own web development firm, Orbit Web Design, and became well known for her vast Internet marketing experience. She has spoken on numerous music business panels, especially on the subject of Internet marketing, promotion and social networks. She was named one of 10 Powerful Women in Music by Curve magazine and was named one of the 15 People You Should Know In the Biz by Indie-Music.com.

Grace Rodriguez, Founder, AynBrand.com

Profile forthcoming.

Dr. Matthew Wettergreen, Co-Founder, Caroline Collective

The original concept of the engineer, the “ingeniator”, is an artisan who delivers solutions by approaching problems with creativity and ingenuity. Matthew Adams Wettergreen applies this concept in both engineering and art as a researcher, educator, and community strategist. In 2008, Matthew Wettergreen and Ned Dodington founded Caroline Collective, a co-working space in Houston, TX, that fosters community, collaboration, and creativity across artistic and technological disciplines. Caroline Collective’s programming motivates and enhances the creative professional community by exploring sustainable models, such as user-generated conferences, social media networking, and peer-to-peer education. Dr. Wettergreen’s experience as a community strategist includes working in the art and music communities in Houston and Chicago to improve collaboration, communication and share resources. Since 2001 Wettergreen has been a DJ at KTRU 91.7fm, co-hosts a live events show called “The Revelry Report,” and produces national events combining music, art and film. Since 2002 he has mentored individual artists on business and career development and in 2008 expanded this to a community-based educational model called Bandcamp. Having recently completed his PhD in Bioengineering at Rice University with a specialization in Biomechanics and Computer Aided Tissue Engineering, his scientific research experience includes work in computational and experimental biomechanics, cellular solids, rapid prototyping and imaging modalities. His teaching experience covers areas of specialization such as biomechanics, engineering design and Computer Aided Design. In addition to his formal responsibilities, Wettergreen operates in many unofficial roles to the creative and professional community. He serves on the board of several Houston arts organizations, including Fresh Arts Coalition and Bootown and contributes to Chicago Public Radio’s Sound Opinions. He serves as a grant and journal reviewer for scientific and art groups, including NASA, Houston Arts Alliance and CAD Journal. Dr. Wettergreen is also an active participant in the global coworking movement, working to introduce collaborative workspaces built upon the pillars of collaboration, openness, community and sustainability.

Barry Coffing, NARIP Houston Director, Founder MusicSupervisor.com

Mr. Coffing is CEO and Founder of MusicSupervisor.com and Uprising Entertainment. A 20-year industry veteran who has toured the world and has major credits to his name, Barry is an Emmy-nominated composer and was signed to Warner Bros. Records in the 1990s. He has toured extensively to support his hit songs that have charted around the world, including the #1 “I’ll Come Back To You.” He won Best Producer of the year at the Beverly Hills Film Festival in 2003, and has written and produced over 200 songs in film and TV including #1 hits and gold-selling soundtracks. He has worked with almost every major film company and television network. His knowledge of both sides of the licensing equation led him to create MusicSupervisor.com which has been used to find music for projects including Dexter, Ugly Betty, Burn Notice, Blonde Ambition, Lost, Love Kill, License to Wed, Swing Vote, Real Girl, Assassination of a High School President, Sexual Healing, Invincible, The Unit, Direct Contact and others. Barry has lectured on the music business at USC, Vanderbilt and The University of Houston. With his professional relationships, especially at major film companies and TV networks on both coasts, and a strong background in the business as an executive and successful composer / artist, Mr. Coffing is uniquely positioned to help NARIP members identify opportunities in film and television, and to create and sustain long-term careers in the music business today.

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