Audio Recording of Talent Booker Round Table

Audio Recording of Talent Booker Round Table


Two talent bookers discuss how an artist’s career trajectory can be improved with strategic bookings; how shows are bought, sold and built upon; and how people make money from them. 


Live shows and concert tours remain the most important components of artist development available and, when successfully executed, can have an enormous positive impact on an artist’s career.  Experts at our panel provide insight into these and other areas that affect the record business, using live performances as artist development vehicles for new acts, and give a glimpse into what the future of live music may hold.

Get educated about using live performances to create and build a career!

  • Artist Managers, Producers & Artist Reps
  • A&R, Artist Development and Marketing Executives
  • Record, Distribution & Music Publishing Executives
  • Music & Entertainment Attorneys
  • Anyone seeking to improve an artist’s strategic bookings and grow a fan base.


  • How To Book Acts In Small & Medium Venues
  • How To Go From Medium Venues To Festivals & Arenas
  • How To Grow A Fan Base and Reach Your Acts’ Ideal Audience
  • Fee Ranges For Specific Venues
  • How To Tie In Digital Sales With Live Performances & Retail
  • Marketing Live Music On The Internet
  • How To Maximize Merch Sales
  • Performance Deal Points: Money, Splits, Merch & More
  • Pulling It All Together

Scott Orvold, The Georgia Theatre
Emily Warren,  Smith’s Olde Bar
Sean Mcpherson,  Board Member, NARIP Atlanta (moderator).

PROGRAM DATE: August 13, 2014
PROGRAM TIME: 1 hour, 45 minutes (1:45)



Call 818-769-7007 or contact NARIP

Emily Warren, Smith’s Olde Bar

Emily Warren is the Executive Talent Buyer at Nolen Reeves Music, Inc. based in Atlanta, GA and buys for 6 rooms in 5 venues including Smith’s Olde Bar – The Music Room and The Atlanta Room (Atlanta, GA), Big Tex Decatur (Decatur, GA), The Nick (Birmingham, AL), Pelham’s (Jacksonville, AL) and Brother’s Bar (Jacksonville, AL). She has been in the music industry for 7 years, working with Dan Nolen & Mike Reeves, assisting in day-to-day operations for all venues. In her time at Nolen Reeves Music she has planned movie shoots, wrap parties, benefits (including Georgia’s Largest Music Benefit – 500 Songs For Kids), and thousands of concerts.

Scott Orvold, Talent buyer for The Georgia Theatre

Scott Orvold, an Athens native, has been the talent buyer and co-owner of The Georgia Theatre (Athens, Georgia) for 10 years. The Georgia Theatre was recently sold to a group of ‘silent’ investors, but Scott plans to continue booking talent and adding to the approximately 200 shows that populated the Georgia Theatre’s calendar in 2013 (including Big Boi, Pretty Lights, Washed Out, Umphrey’s McGee, Willie Nelson). Scott was chiefly responsible for expanding and diversifying the Georgia Theatre’s concert calendar over the years by introducing a popular Rooftop concert series that has filled the gaps in the slower summer months and given smaller bands an opportunity to play at the famous music venue. He is currently the house buyer for Terminal West (Atlanta, Georgia) and a regional Independent Promoter in addition to booking for the Georgia Theatre.?

Sean Mcpherson, Board Member, NARIP Atlanta
Talent Buyer, Record Producer, Artist Manager

Sean Mcpherson is a record producer, artist manager, concert promoter and talent buyer from Atlanta, GA. He started in the music business in 1998 when he landed an internship at Chicago Trax Recording Studios owned by Reid Hyams and Al Jorgensen of Ministry. After graduating from the conservatory of recording arts and sciences he assistant engineered in NYC at Battery studios (Zomba) and Chung King Studios where he worked with such artists as Faith Hill, David Bowie and Sixpence None the Richer. In 2001 he took a job at Parkview Recording with legendary house producer Lenny Fontana where he mixed records for Crystal Waters, Byron Stingley and C&C Music Factory, among others. After that Sean joined a band in Fairfield, CT called Zerochance which brought him to Atlanta. Zerochance signed to Red Carpet Music in 2005 and has shared the Stage with Sheryl Crowe, The Calling, Uncle Cracker, Stroke 9, Cheyenne Kimball, Ashley Simpson and others. In the past 10 years Sean has founded, built, owned and operated East Atlanta Recording and is now the assistant talent buyer at Smiths Olde Bar in Atlanta where he has booked acts such as Drivin ‘N’ Cryin, Matt Nathanson, and Shovels and Rope for his company Thirsty Ear Productions. Sean also manages 3 groups for his company Favorite Son Artist Management and Consulting (The Head, The Judies, and the Blackfoot Gypsies). Several of Sean’s productions have been released by Universal, Brash Records and Slushfund Recordings. He recently co-produced several songs with Jody Stephens from Big Star and Mitch Easter (REM, Pavement, Ben Folds).


Program music courtesy of Sparks & Silhouettes


The National Association of Record Industry Professionals promotes
career advancement, education and good will among record executives.

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