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Urban Music Marketing Trends
Urban Music Marketing Trends
$18.95 – $29.95
This special NARIP teleseminar will assist with your urban music marketing needs. With over 2 decades of experience, guest instructor and RBC Records partner Brian Shafton has helped build the careers of Jay-Z, Snoop Dogg, Ice Cube, Dr. Dre, Mos Def, Master P, N.W.A., Mack 10, Geto Boys and others as well as labels such as Death Row, No Limit, Ruthless and Rap-A-Lot.
PROGRAM DESCRIPTION
In this program, Brian Shafton shares numerous strategies that are specific to urban artists that will double the effectiveness of YOUR urban music marketing.
RBC’s impressive artist roster and history of success gives him special insight into what works… and what doesn’t, and especially helping to build a buzz for developing urban acts from the ground up.
- Key urban music publications, media outlets and distributors
- Urban music sales trends
- Key outlets: what sells well and where?
- Urban radio trends – key stations, and the how important radio is
- Creating an urban music marketing strategy: an easy way to begin
- Your complete urban music marketing toolbox: what you need… and what you don’t
- Branding made simple, inexpensive and effective
NARIP PROGRAM NUMBER: T007
PROGRAM DATE: September 24, 2008
PROGRAM TIME: 1 hour and 22 minutes (82 minutes)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
www.rbc-records.com
NARIP
PLEASE NOTE:
This NARIP audio is of a live teleseminar. During the first hour, moderator Tess Taylor interviews guest instructor Brian Shafton and sound quality is pristine. Thereafter, phone lines are opened up to callers for Q&A which is included on this recording. While sound quality is still good during Q&A section, it varies according to caller environments.
BRIAN SHAFTON, Partner, RBC Records
With over 44 years’ experience in executive positions at Priority Records between the two of them, Brian Shafton and partner Bob Grossi helped build the careers of Jay-Z, Snoop Dogg, Ice Cube, Dr. Dre, Mos Def, Master P, N.W.A, Mack 10, the Geto Boys and a host of others, as well as labels such as Death Row, No Limit, Rawkus, Ruthless and Rap-A-Lot. RBC works with distributors such as Navarre, Fontana, Universal, EMI, Atlantic, RED, Asylum, Caroline, ADA and Select-O-Hits to help make Jill Scott, E-40, Raphael Saadiq, Public Enemy, 8Ball & MJG, Tech N9ne, Layzie Bone, DJ Quik, C-Bo and others reach their full retail, sales and visibility potential.
“We’re able to penetrate retail on an urban level above and beyond what anyone else can do,” Shafton says. “We have relationships with everybody from radio to streets to press to television buyers. We’ve been doing this a long time, so we feel that we can look at a project, examine it and put forth the best marketing plan for it.” It’s a proven formula. “We have watched the majors fall apart, such as MCA, Priority, Loud and the Capitol/Virgin merger,” Shafton says. “At the same time, the independent companies we work with not only continue to exist but to thrive in this incredibly competitive marketplace. They are making money.”
Program music courtesy of The G-Man (Golosio Music Publishing, BMI)
Legal Language, Terms of Use
The National Association of Record Industry Professionals (“NARIP”) holds the copyright on our audio programs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content from NARIP programs without prior written permission from NARIP. (c) NARIP 2012, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, “NARIP Media”) subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided ‘as is.’ Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer’s use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with “License Request” in the subject line.
LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.
