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Ryan Fitch’s How To Pitch Music Tip Sheet

Editor’s Note: Ryan will speak to our group in London on Tuesday, February 28, 2012. For more details and to register now, click here.

© 2011 Ryan Fitch for NARIP. All rights reserved.

Pitching music for advertising is like playing the lottery. Here are some tips of things you can do to increase your odds.

General Stuff:

Pitching On Briefs

No Brief (Unsolicited Pitching)

 Other music qualities I usually look for:


About Ryan Fitch

As one of Saatchi & Saatchi’s most seasoned and gifted music producers, Ryan Fitch has spent the last 7 years integrating music into TV, radio and interactive campaigns for top global brands like Procter & Gamble, JCPenney, Miller, General Mills and Cadbury among others. Conservatory-trained and an avid fan of all music genres, Ryan has both the unique ability for finding that “perfect song” for his clients and the business savvy to close deals, whether it’s with a major work, such as John Lennon’s “Real Love” or music from an obscure indie artist. A lifelong musician with more than 16 years of experience in the music industry and an extensive background in audio engineering and digital audio workstations, Ryan understands the creation of music in today’s landscape on every fundamental level. During his tenure, Saatchi New York has earned several distinguished awards, including the prestigious Cannes award for Agency of the Year. Ryan was also named one of the “Top Music Ad Agency Executives” by the National Association of Record Industry Professionals.