PROGRAM DESCRIPTION
A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.
Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.
Three music marketing experts give you the facts you need to take your artist to the top in this special NARIP session.
Artist Managers, Producers & Artist Reps
Record & Music Publishing Executives
Concert Promoters, Agents, Tour Managers
Anyone seeking to create or enhance a music marketing plan or campaign.
Rev. Marilyn Ann Batchelor, Founder, TBG Entertainment Marketing
Hayley Cammarata, Partner, SMG Entertainment
Erik Koral, Founder, FanManager LLC
NARIP PROGRAM NUMBER: P118
PROGRAM DATE: July 29, 2010.
PROGRAM TIME: 2 hours, 00 minutes, 34 seconds (2:00:34)
HANDOUTS (22 pages total):
1. Most Important Elements of a Marketing Plan by Tess Taylor
2. 8 Points To Consider When Marketing A Record by Jason Spiewak
3. Ariel’s Top 6 Facebook Apps by Ariel Hyatt
4. Top 5 Behaviors by Rick Goetz
5. Must Dos and Sample Plan by Bryn Boughton
6. Sample Marketing Plan
7. Recommended Reading
8. Executive Profiles
9. Sample One-Sheet (Owsley)
10. Sample One-Sheet (Prince)
11. Sample Fact Sheet (Aunt Kizzy’z Boyz)
12. Developing a Positive Music Marketing Mindset by Peter Spellman
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
www.fanmanager.net
www.narip.com
www.smg-entertainment.com
TBG Entertainment Marketing
Rev. Marilyn Ann Batchelor, Founder, TBG Entertainment Marketing
A native of Detroit, MI, Marilyn Ann Batchelor graduated from one of the city’s premier college-prep high schools, Cass Technical High. She later earned a bachelor of science in magazine journalism and a bachelor of art in English Literature from Syracuse University. She began her career as a newspaper reporter for the Syracuse newspapers, The Detroit News and ultimately The Orange County Register. After transitioning from journalism to the entertainment industry, Marilyn joined the Universal Music Group working her way from director of marketing for Urban music to head of strategic marketing for Interscope/Geffen/A&M. At UMG, she marketed and oversaw strategic marketing for multiple Grammy, Oscar and Emmy Award-winning artists and projects from Patti LaBelle, Mary J. Blige, Ashlee Simpson, Keyshia Cole, Blink 182 to Gladys Knight, Avant, Gwen Stefani, a host of soundtracks and corporate projects. She also brokered numerous commercial endorsement deals such as Mary J. Blige and Chevrolet; Dr. Dre’ and the Beats headphones; the Pussycat Dolls and Ballys, Patti LaBelle and AARP to name a few. In 2000, she earned an executive MBA from Harvard University. After departing Universal in 2006, she launched TBG Entertainment Marketing, a music and film marketing and branding company which provides supplemental support for clients who do not have the manpower to sustain their workload. The most recent and successful project has been the reunion launch for inspirational greats BeBe & CeCe Winans, STILL, which debuted #1 on the Gospel and Inspirational charts and #2 on the Billboard R&B chart. They were just selected as a recipient of a Star on the Hollywood Walk of Fame in 2011 and the licensing of the CD’s song, “I Found Love” for this year’s “Today Throws a Wedding” theme.
Hayley Cammarata, Partner, SMG Entertainment
Hayley Cammarata is partner of Santa Monica-based SMG Entertainment and heads up the firm’s digital / strategic division, Mutt Marketing. SMG is an entertainment company with a booking, artist management, and online marketing division. The booking division purchases and produces large-scale concerts, corporate, private and college events. The artist management division manages the careers of major label and independent artists. The online marketing division works closely with major label talent to plan the release of their albums. Clients include Maroon 5, OAR, Ludacris, Andy Grammer, Brendan James, Dashboard Confessional, Colbie Caillat, Universal Music Group, The Fray and Elton John. Prior to SMG, Hayley was Digital and Strategic Marketing / Product Manager at Decca Label Group in New York, a division of Universal Music Group, where she developed the Digital Marketing Department from the ground up. Some of her duties included managing all DLG artist Web sites and label sites including social networking platforms, developing and maintaining strategic partners and branding relationships for the label and artists, and managing the department. After developing the department to what it is today, all releases have strong online visibility including mainstream real estate within sites like AOL and Yahoo and partnerships with less traditional entertainment sites. Hayley also served as a product manager to some of the label’s new developing artists including indie darling Ladyhawke. The diverse roster at Decca is home to such artists as Andrea Bocelli, Sting, Boyz II Men, David Sanborn, Dee Dee Bridgewater, David Garrett and newcomers Debi Nova and Nikki Yanofsky.
Erik Koral, Founder, FanManager LLC
FanManager owner and founder, Erik Koral, began his music business career a decade ago as the marketing director for Los Angeles based jam band phenoms Particle. He is a Los Angeles native who has lived in Southern California for most of his life and is a grad of UC Santa Cruz where he majored in Sociology. While in Santa Cruz, Erik developed a passion for live music and the jam band scene. Erik has experienced over 60 Phish concerts and has traveled the world seeing them and many of his other favorite artists. When the band Particle formed in the Fall of 2000, Erik pioneered the very first shows and became a devoted fan and their first street team member. He knew that the band had something special and dedicated much of his time spreading the Particle gospel through relentless street marketing and online communication with friends he made at hundreds of shows. Within a few years the band enjoyed a 2000-person street team, were filling venues across the country and playing great slots at huge festivals like Bonnaroo, Lollapalooza and Austin City Limits.
Erik implemented his vision and growing experience in the field to build a full-service marketing and street team management company in 2005 and called it FanManager. To see the company grow and develop into what it is today has been a dream come true for Erik. The future of the company is now filled with possibilities since the Web site was upgraded in 2009 into an amazing platform. Erik can’t wait to see where technology and the legions of passionate fans will take the business in the coming years. He was a college tennis player, enjoys hiking, travel, industry zines, and keeping tuned in to tech blogs and other Web 3.0 innovations. His passion and devotion to FanManager keeps him in the forefront of a business with exciting new developments and major changes in the future.
Erik’s current favorite Music: Phish, Radiohead, My Morning Jacket, Wilco, Sigur Ros, The Avett Brothers, Bon Iver, Elbow, and Kings of Leon.
Program music courtesy of The G-Man (Golosio Music Publishing, BMI)
LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.
PROGRAM DESCRIPTION
Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.
But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.
1. Most Important Elements of a Marketing Plan by Tess Taylor
2. 8 Points To Consider When Marketing A Record by Jason Spiewak
3. Ariel’s Top 6 Facebook Apps by Ariel Hyatt
4. Top 5 Behaviors by Rick Goetz
5. Must Dos and Sample Plan by Bryn Boughton
6. Sample Marketing Plan
7. Recommended Reading
8. Executive Profiles
9. Sample One-Sheet (Owsley)
10. Sample One-Sheet (Prince)
11. Sample Fact Sheet (Aunt Kizzy’z Boyz)
12. Developing a Positive Music Marketing Mindset by Peter Spellman
NARIP PROGRAM NUMBER: B009
PROGRAM DATE: Jan 13 in San Francisco, Jan 21 in New York, Jan 27 in Phoenix (2010).
PROGRAM TIME: 6 hours, 55 minutes, 43 seconds (6:55:43)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
www.arielpublicity.com
www.bendermusicgroup.com
www.blinkeractive.com
www.independentdistro.com
www.irisdistribution.com
www.otmg.net
www.tamraengle.com
www.musiciancoaching.com
www.rockridgemusic.com
www.stevegordonlaw.com
Bryn Boughton, Chief Marketing Officer, IRIS Distribution & BlinkerActive
Bryn has spent over ten years in the music industry and has experience in implementing comprehensive music marketing campaigns for both independent and major labels.
Most recently, Bryn launched IRIS’s dedicated marketing agency arm, BlinkerActive, which specializes in bleeding-edge branded entertainment and music promotion. Prior to starting IRIS Distribution, Bryn worked for The Late Show with David Letterman, Valley Media, Inc., and APG, an independent label group. Bryn frequently participates as a panelist and speaker and recently won NARIP’s 2009 Best of the Biz Award as Top New Media Executive.
Jason Feinberg, President & Founder, On Target Media Group
Jason Feinberg is the president and founder of On Target Media Group, a music industry digital marketing agency. He is responsible for business development, formulation and management of online marketing campaigns, and Topspin campaign administration. The company has served clients including Warner Bros. Records, Universal Music Enterprises, EMI, Concord Music Group, Roadrunner Records and others. OTMG has marketed artists such as The Pixies, Har Mar Superstar, Flipper, George Thorogood, Steve Vai, Neil Young, John Coltrane, Ringo Starr and many more. You can follow Jason on Twitter @otmg.
Steffen Franz aka Stand Out Selector
Stand Out Selector, aka Steffen Franz, combines the best of art and business with his eclectic background. With major changes in the modern music industry, independent artists and labels seek new ways to get their music out. Steffen noticed these issues as he himself has faced distribution challenges, too. He launched Independent Distribution Collective in 2004 and since then has grown the company from 9 labels to over 250 labels with close to 300 releases in less than 5 years. In addition to launching a physical distribution company, which now includes both digital, film and DVD distribution, SOS has also developed services like “InstantDistro” a turnkey marketing and promotion service, and “A La Carte Management” which helps advance the independent music community and educate developing artists.
A dancehall innovator, a DJ / producer / remixer and the owner of PSM Recordings, he has been bringing his conscious reggae vibes to throngs of people from New York to the Hawaiian Islands (and San Francisco in between) for almost 2 decades. A New York City native, SOS moved to Maui in 1991 where he broke the freshest dancehall tracks to scores of locals as well as tourists from around the globe at Studio 505, a Stephen Stills? nightclub. At that time he also managed and produced Marty Dread & Culture Shock, the most popular reggae band in the islands.
1993 brought him to San Francisco to play venues like Miss Pearl’s Jam House, Kennel Club and others. Together with former partner Stefan G. (video/multimedia specialist), a brand new concept in global sound systems was formed: Positive Sound Massive. PSM features an array of international vocalists, rappers, toasters and musicians, including rapper Wookie J., whom SOS imported from Maui.
In the late 1990s, SOS DJ-ed at hundreds of shows throughout California, Nevada, Washington, New York, Australia and New Zealand where he opened for the Beastie Boys “Hello Nasty” World Tour. He has produced dozens of multi-artist stage shows and the Nicodemus “Dancehall Giant Tour,” as well as the Rocker-T “If Yu Luv Luv, Show Ya Luv” national US tour featuring Shinehead and Sleepy Wonder. He has remixed tracks for artists such as: Barrington Levy “Work” (MCA), Capleton “Wings of the Morning” (DefJam/RAL), Beenie Man “Tear off Mi Garment” (Island JA); and produced tracks for artists Nicodemus, Shinehead, Ras Michael, Barrington Levy, Rocker-T, Jamalski, Wookie J., Karney, DJ Collage, Poetz4Peace, and SF local hip hop group New Dealers.
SOS worked as Reggae Buyer for Rough Trade Records in San Francisco, and as Reggae Editor for American Music Press, a Bay-Area music monthly. From 1994 through 1998, Steffen was the Production Manager for the Paradise Lounge and Transmission Theater in San Francisco and still found time to write and review for independent publications. He has tour managed Mix Master Mike, traveling the globe on both of Mike’s solo tours and with the Beastie Boys. SOS also fronts an alternative rock group Crocodile Tears, plays bass in a Stoner Rock band called Not For Not, and is a member of “biL” – a dancehall, surf, hip hop, who-knows-what else conglomeration of excellence.
SOS is the founder of Positive Sound Management. PSManagement represents Rocker-T, Poetz4Peace, Haji Mike, Ian Collins and Karney, exclusively, and consults a number of other established and developing artists.
Tamra Engle, Senior Director of Marketing and Programs, NARIP San Francisco Chapter
Tamra Engle is a social entrepreneur and founder of GuitarTam Music that offers business and promotional consultation for artists and bands to help them succeed in the evolving music and entertainment industries. She helps clients to develop strategic marketing and promotion plans, and offers performance coaching. Blending 25 years of business development expertise in organizations of all sizes and sectors from start-ups to Fortune 15 organizations, Tamra is developing community programs to provide music education programs for school-aged children and a national program to end violence against women. She is also a performing singer-songwriter whose recent album was on the final nominating ballot for the 2008 Grammys in the Best Contemporary Folk Album category. Tamra began her entertainment career as a studio musician In Los Angeles, has toured the country tirelessly and enjoyed placement of her songs on television and nationally aired commercials. Contact her at tamra AT narip DOT com.
Rick Goetz, Founder, MusicianCoaching.com
Rick Goetz is a Musician Coach and Music Consultant by way of a fifteen year career as a Major label A&R executive at Atlantic and Elektra Records a musician and a music supervisor. Throughout his career he has played bass for members of the Cult and Sharon Jones & the Dap Kings and worked with artists like Kid Rock, Matchbox 20, Sugar Ray and Damage Plan. His current client list ranges from Grammy award wining producers to people just looking to get their foot in the door.
Steve Gordon, Esq.
Steve Gordon is an entertainment attorney and consultant based in New York City specializing in the production, distribution and financing of music, television, documentaries, feature films, and digital entertainment projects. He also operates a music clearance service for producers, filmmakers, and labels for use of music in feature films, documentaries, concert programs, DVDs, audio compilations and ringtones. He is author of the book titled “The Future of the Music Business: How to Succeed with the New Technologies, A Guide for Artists and Entrepreneurs.” (Hal Leonard 2008.) Steve?s clients include artists, independent music and TV producers, digital entertainment entrepreneurs as well as major labels and multinational entertainment corporations. Steve won a Fulbright Scholarship to lecture on entertainment and copyright law and was a visiting scholar at Bocconi University in Milan, Italy in fall 2007. You can tune into MyRealBroadcast.com to listen to his Internet radio show on the music business. Steve has also served as an Adjunct Professor at the New School, an Instructor at CUNY Graduate Center and recently moderated seminars at Columbia Law School, the Wharton Business School, and was a speaker at entertainment conferences in Denmark, Belgium, Bahamas and South Korea. From 1991 to 2001 Steve served as an attorney and Director of Business Affairs at Sony Music (TV/Video). Prior to Sony, Steve worked at Dino Di Laurentiis, a moviestudio in Hollywood, and a music publishing company, SESAC, in New York. Steve is a graduate of New York University School of Law and a member of the NYC Bar Association.
Ariel Hyatt, Founder of Ariel Publicity & Cyber PR
Ariel Hyatt is the Founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Over the past 12 years her firm has represented over 1,400 musicians of all genres. Teaching and educating musicians is her passion and her philosophy is: combine social networking with Internet marketing to help artists grow their fanbases and increase their income. Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about Web 2.0 and online promotion and marketing. Her bi-weekly ezine and YouTube series ?Sound Advice? has over 8,000 musicians and music professionals as subscribers and the list is steadily growing.Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon. She is a contributing blogger to New Music Ideas, and Music Think Tank, and she has spoken at countless music conferences over the years including SXSW, FMC, ECMAs & OCFF (Canada), A2A (Amsterdam), CMJ, BMI Music Panel Series, and NARAS.
Jason Spiewak, President, Rock Ridge Music
Jason Spiewak is the President of Rock Ridge Music, and runs the day-to-day operations of the company’s Newark, NJ headquarters. Rock Ridge Music offers artists a record label with national/international distribution through ADA (WMG), artist management, and a wide range of consulting services. Recent Rock Ridge Marketing clients include Decca, Jive, Rykodisc and Reform Records. Spiewak, 33, is an online marketing specialist with previous work experience at TVT Records, Artemis Records and Takeout Marketing. Spiewak is also a songwriter, musician and producer whose recent production credits include Benjy Davis Project, Pat McGee and Andrew Hoover.
Jon Bergen, Founder, Bender Music Group
Jon Bergen has worked in an executive capacity at major labels in sales and marketing, helping both major and independent artists shape their labels and careers. His experience includes retail music sales, strategic advertising, point-of-purchase, marketing campaigns, Internet promotions and national product placement campaigns, as well as helping connect bands with appropriate labels and vice versa. Jon has helped labels structure a staff and build them from the ground up. While at Mercury Records Jon worked with such artists as Hanson and Kiss to name a few before heading to Restless Records where he helped develop and market artists such as Warren G. and Spain. He then served as West Coast Director of Sales and Marketing Manager for BMG (later UNI) distributed Beyond Records where he promoted artists such as Blondie, The Go-Go’s, Veruca Salt, Lucy Pearl and Motley Crue. Jon was also the National Sales Director for the Sony-distributed Gold Circle Records, promoting product for such artists as Meredith Brooks, Roland Orzabal, Pat Benatar, Jeff Lorber and John Waite. Jon currently owns Bender Music Group, a premier online marketing company that works with labels such as Rhino, Warner Nashville and KOCH among others. Bender Music Group can supplement a record label marketing staff or become their staff.
Bender also manages bands and consults labels and artists on all music business related matters.
Jason Feinberg, President & Founder, On Target Media Group
Jason Feinberg is the president and founder of On Target Media Group, a music industry digital marketing agency. He is responsible for business development, formulation and management of online marketing campaigns, and Topspin campaign administration. The company has served clients including Warner Bros. Records, Universal Music Enterprises, EMI, Concord Music Group, Roadrunner Records and others. OTMG has marketed artists such as The Pixies, Har Mar Superstar, Flipper, George Thorogood, Steve Vai, Neil Young, John Coltrane, Ringo Starr and many more. You can follow Jason on Twitter @otmg.
Legal Language, Terms of Use
The National Association of Record Industry Professionals (“NARIP”) holds the copyright on our audio programs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content from NARIP programs without prior written permission from NARIP. (c) NARIP 2012, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, “NARIP Media”) subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided ‘as is.’ Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer’s use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with “License Request” in the subject line.
LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.
PROGRAM DESCRIPTION
Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.
But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.
1. Most Important Elements of a Marketing Plan by Tess Taylor
2. 8 Points To Consider When Marketing A Record by Jason Spiewak
3. Ariel’s Top 6 Facebook Apps by Ariel Hyatt
4. Top 5 Behaviors by Rick Goetz
5. Must Dos and Sample Plan by Bryn Boughton
6. Sample Marketing Plan
7. Recommended Reading
8. Executive Profiles
9. Sample One-Sheet (Owsley)
10. Sample One-Sheet (Prince)
11. Sample Fact Sheet (Aunt Kizzy’z Boyz)
12. Developing a Positive Music Marketing Mindset by Peter Spellman
NARIP PROGRAM NUMBER: P101
PROGRAM DATE: January 27, 2010
PROGRAM TIME: 2 hours, 20 minutes, 6 seconds (2:20:06)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
www.bendermusicgroup.com
www.otmg.net
NARIP
Jon Bergen, Founder, Bender Music Group
Jon Bergen has worked in an executive capacity at major labels in sales and marketing, helping both major and independent artists shape their labels and careers. His experience includes retail music sales, strategic advertising, point-of-purchase, marketing campaigns, Internet promotions and national product placement campaigns, as well as helping connect bands with appropriate labels and vice versa. Jon has helped labels structure a staff and build them from the ground up. While at Mercury Records Jon worked with such artists as Hanson and Kiss to name a few before heading to Restless Records where he helped develop and market artists such as Warren G. and Spain. He then served as West Coast Director of Sales and Marketing Manager for BMG (later UNI) distributed Beyond Records where he promoted artists such as Blondie, The Go-Go’s, Veruca Salt, Lucy Pearl and Motley Crue. Jon was also the National Sales Director for the Sony-distributed Gold Circle Records, promoting product for such artists as Meredith Brooks, Roland Orzabal, Pat Benatar, Jeff Lorber and John Waite. Jon currently owns Bender Music Group, a premier online marketing company that works with labels such as Rhino, Warner Nashville and KOCH among others. Bender Music Group can supplement a record label marketing staff or become their staff. Bender also manages bands and consults labels and artists on all music business related matters.
Jason Feinberg, President & Founder, On Target Media Group
Jason Feinberg is the president and founder of On Target Media Group, a music industry digital marketing agency. He is responsible for business development, formulation and management of online marketing campaigns, and Topspin campaign administration. The company has served clients including Warner Bros. Records, Universal Music Enterprises, EMI, Concord Music Group, Roadrunner Records and others. OTMG has marketed artists such as The Pixies, Har Mar Superstar, Flipper, George Thorogood, Steve Vai, Neil Young, John Coltrane, Ringo Starr and many more. You can follow Jason on Twitter @otmg.
Legal Language, Terms of Use
The National Association of Record Industry Professionals (“NARIP”) holds the copyright on our audio programs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content from NARIP programs without prior written permission from NARIP. (c) NARIP 2012, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, “NARIP Media”) subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided ‘as is.’ Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer’s use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with “License Request” in the subject line.
LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.
PROGRAM DESCRIPTION
Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.
But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.
1. Most Important Elements of a Marketing Plan by Tess Taylor
2. 8 Points To Consider When Marketing A Record by Jason Spiewak
3. Ariel’s Top 6 Facebook Apps by Ariel Hyatt
4. Top 5 Behaviors by Rick Goetz
5. Must Dos and Sample Plan by Bryn Boughton
6. Sample Marketing Plan
7. Recommended Reading
8. Executive Profiles
9. Sample One-Sheet (Owsley)
10. Sample One-Sheet (Prince)
11. Sample Fact Sheet (Aunt Kizzy’z Boyz)
12. Developing a Positive Music Marketing Mindset by Peter Spellman
NARIP PROGRAM NUMBER: P100
PROGRAM DATE: January 21, 2010
PROGRAM TIME: 2 hours, 55 seconds (2:00:55)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
www.arielpublicity.com
www.musiciancoaching.com
www.rockridgemusic.com
www.stevegordonlaw.com
NARIP
Rick Goetz, Founder, MusicianCoaching.com
Rick Goetz is a Musician Coach and Music Consultant by way of a fifteen year career as a Major label A&R executive at Atlantic and Elektra Records a musician and a music supervisor. Throughout his career he has played bass for members of the Cult and Sharon Jones & the Dap Kings and worked with artists like Kid Rock, Matchbox 20, Sugar Ray and Damage Plan. His current client list ranges from Grammy award wining producers to people just looking to get their foot in the door.
Steve Gordon, Esq.
Steve Gordon is an entertainment attorney and consultant based in New York City specializing in the production, distribution and financing of music, television, documentaries, feature films, and digital entertainment projects. He also operates a music clearance service for producers, filmmakers, and labels for use of music in feature films, documentaries, concert programs, DVDs, audio compilations and ringtones. He is author of the book titled “The Future of the Music Business: How to Succeed with the New Technologies, A Guide for Artists and Entrepreneurs.” (Hal Leonard 2008.) Steve’s clients include artists, independent music and TV producers, digital entertainment entrepreneurs as well as major labels and multinational entertainment corporations. Steve won a Fulbright Scholarship to lecture on entertainment and copyright law and was a visiting scholar at Bocconi University in Milan, Italy in fall 2007. You can tune into MyRealBroadcast.com to listen to his Internet radio show on the music business. Steve has also served as an Adjunct Professor at the New School, an Instructor at CUNY Graduate Center and recently moderated seminars at Columbia Law School, the Wharton Business School, and was a speaker at entertainment conferences in Denmark, Belgium, Bahamas and South Korea. From 1991 to 2001 Steve served as an attorney and Director of Business Affairs at Sony Music (TV/Video). Prior to Sony, Steve worked at Dino Di Laurentiis, a movie studio in Hollywood, and a music publishing company, SESAC, in New York. Steve is a graduate of New York University School of Law and a member of the NYC Bar Association.
Ariel Hyatt, Founder of Ariel Publicity & Cyber PR
Ariel Hyatt is the Founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Over the past 12 years her firm has represented over 1,400 musicians of all genres. Teaching and educating musicians is her passion and her philosophy is: combine social networking with Internet marketing to help artists grow their fanbases and increase their income. Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about Web 2.0 and online promotion and marketing. Her bi-weekly ezine and YouTube series “Sound Advice” has over 8,000 musicians and music professionals as subscribers and the list is steadily growing.Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon. She is a contributing blogger to New Music Ideas, and Music Think Tank, and she has spoken at countless music conferences over the years including SXSW, FMC, ECMAs & OCFF (Canada), A2A (Amsterdam), CMJ, BMI Music Panel Series, and NARAS.
Jason Spiewak, President, Rock Ridge Music
Jason Spiewak is the President of Rock Ridge Music, and runs the day-to-day operations of the company’s Newark, NJ headquarters. Rock Ridge Music offers artists a record label with national/international distribution through ADA (WMG), artist management, and a wide range of consulting services. Recent Rock Ridge Marketing clients include Decca, Jive, Rykodisc and Reform Records. Spiewak, 33, is an online marketing specialist with previous work experience at TVT Records, Artemis Records and Takeout Marketing. Spiewak is also a songwriter, musician and producer whose recent production credits include Benjy Davis Project, Pat McGee and Andrew Hoover.
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