Harness the Power of an Independent Commissioned Sales and Marketing Agent to Exploit and Monetize Your Music!

A NARIP Series: Intimate Pitch Meetings with Top Synch Agents

This Event is SOLD OUT

Before starting Natural Energy Lab, Danny served 8 years (1991-1999) as the Vice President of the Film & Television Department at Polygram Music Publishing. His division continuously exceeded revenue expectations while building a highly respected reputation amongst artists and bands. Danny was responsible for signing the following acts at Polygram Publishing: Tracy Bonham, Redd Kross, Honeydogs, The Tindersticks and Gigolo Aunts.  Danny was responsible for The Cardigans writing Lovefool for Baz Luhrman’s Romeo and Juliet, as well as having Adam Schlesinger write the Academy Award nominated “That Thing You Do” for the Tom Hanks’ motion picture.  Before his tenure at Polygram, Benair was a member of the Los Angeles based band The Three O’Clock. Danny previously played in the Weirdo’s and The Quick, to name a few.

TESTIMONIALS

With declining record sales, the focus on placing music in film, TV and other media has skyrocketed. Placements are the new coin of the realm, and in this latest of NARIP’s “Art of the Music Deal” series, four experts face off in a live negotiation of key deal points and contractual issues in a music license agreement.

We will also discuss marketing music for film and TV to make it more attractive to buyers, where to find them and how to put yourself in line for the most favorable possible deal.

These experts come together to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.

Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the implications to your artists’ careers may be.

Most importantly, you will see HOW a license deal is negotiated and be involved in the process.

Get educated about the art of deal-making!

YOU WILL LEARN:

The right time to make a deal.

Major areas of negotiation, including:

• Terms
• Options
• Fee ranges
• Deliverables
• Clearances
• Things to avoid
• Closing the deal

• Case studies: what works, what doesn’t and why
  
• Making the pitch: necessary elements
  
• Timing
  
• What music buyers such as music supervisors, ad agencies and gaming companies really look for
  
• How to increase the impact and marketability of music
  

Fordham University at Lincoln Center
113 W. 60th Street – MacMahon Hall Lounge, Room 109
(between Columbus & Amsterdam)
New York, NY 10023-7472

NOTE: Upon entering the building, announce yourself at the security desk, and you will be directed to MacMahon Hall Lounge. Click here for map.

COST

$25 for NARIP Members
$40 for Non-Members
$75 for lawyers who wish to receive MCLE credit

Attention attorneys: receive MCLE credit for attending this program for only $75. Request for MCLE Credit approval is pending. Select Premium Ticket option below.

PAYMENT METHODS

1. Online (just scroll down) using PayPal or any major credit card (you need not be a PayPal member)
2. Call 818-769-7007 with credit card
3. Walk-up if space permits. NARIP events sell out, advance registration is recommended.

No refunds, all ticket sales final. We appreciate your cooperation.

QUESTIONS?

Call 818-769-7007 or contact NARIP

ABOUT THE SPEAKERS

Steve Gordon, Esq.

Steve Gordon is an entertainment attorney and consultant based in New York City specializing in the production, distribution and financing of music, television, documentaries, feature films, and digital entertainment projects. He also operates a music clearance service for producers, filmmakers, and labels for use of music in feature films, documentaries, concert programs, DVDs, audio compilations and ringtones. He is author of the book titled “The Future of the Music Business: How to Succeed with the New Technologies, A Guide for Artists and Entrepreneurs.” (Hal Leonard 2008.) Steve’s clients include artists, independent music and TV producers, digital entertainment entrepreneurs as well as major labels and multinational entertainment corporations. Steve won a Fulbright Scholarship to lecture on entertainment and copyright law and was a visiting scholar at Bocconi University in Milan, Italy in fall 2007. You can tune into MyRealBroadcast.com to listen to his Internet radio show on the music business. Steve has also served as an Adjunct Professor at the New School, an Instructor at CUNY Graduate Center and recently moderated seminars at Columbia Law School, the Wharton Business School, and was a speaker at entertainment conferences in Denmark, Belgium, Bahamas and South Korea. From 1991 to 2001 Steve served as an attorney and Director of Business Affairs at Sony Music (TV/Video). Prior to Sony, Steve worked at Dino Di Laurentiis, a movie studio in Hollywood, and a music publishing company, SESAC, in New York. Steve is a graduate of New York University School of Law and a member of the NYC Bar Association.

Sara Matarazzo

A passion for film, a proven track records in the world of advertising, a curiosity to explore new forms of media, and over a decade spent as a prominent DJ on the international dance music scene make Matarazzo a standout member of Search Party Music. She most recently music supervised Thomas Campbell’s anticipated new film, The Present and worked with renowned artists Steven Merritt and Britta Philips to re-record a Magnetic Fields track, giving life to the widely acclaimed Puma Spot, LIFT. Matarazzo has been praised for her deep musical knowledge and background in the indie and major label music scene, having spent her DJ years working with such influential labels as Celluloid Records / Subharmonic Records, Liquid Sky Music and Satamilie Records. For fashion designer Issey Miyake, Matarazzo created a musical brand through custom-made compilations to be played in retail stores. She also created a music retail component for the Final Home division of the brand. Prior to joining Search Party, Sara was a music producer at Ogilvy & Mather, New York where she actively worked on a long line of A-level brands including American Express, Motorola, DHL, Unilever and Fanta. While at Ogilvy, one of Sara’s notable American Express spots, a joint effort with Search Party and director Wes Anderson, took home numerous awards, including a Gold Effie, a Silver Andy, and two AICP Awards for Visual Style and Advertising Excellent, In addition to working on commercial projects, Sara served as music supervisor on films such as The Doorman, Murder Party (2007 Slam Dance feature film winner) and Superheroes, a film by director Alan Brown.


Leah Streetman

As Senior Director of Strategic Alliances/Film & TV, Leah Streetman is responsible for music placement in film and television of Universal Motown Republic Group’s current releases. Working with artists like Amy Winehouse, Mika, Lil Wayne, Kid Cudi, Colbie Caillat, Tori Amos, Florence & The Machine, Kaiser Chiefs, India.Arie, and Akon, Ms. Streetman helps gain exposure for them by securing placements in films, trailers, network promos, and shows such as 90210, Grey’s Anatomy, Gossip Girl, CSI, One Tree Hill, Dancing With The Stars, The Hills, and Entourage. With over 17 years experience in the music and entertainment industry, Ms. Streetman’s background is diverse. Prior to joining UMRG, she was the Director of Licensing at BZ Rights, where she consulted on all types of advertising/film/tv/broadway projects using properties ranging from Beatles, Bon Jovi, and Squeeze to Frank Sinatra, Gene Simmons, Miles Davis, and Bob Dylan. She has been an artist manager and founded an independent music publishing company. Starting her career as a performer led her to become a director and producer of live events. As Producer of Music Programs at Symphony Space on the Upper West Side, she served as dept head and produced blues festivals, rock/jazz/orchestral concerts, as well as an annual 12-hr music marathon that featured over 300 artists and was broadcast live on the radio. Universal Motown Republic Group is a division of Universal Music Group, the world’s largest music company with wholly owned record operations or licensees in 77 countries. Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, DreamWorks Nashville Records, Interscope Geffen A&M, Geffen Records, Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor, Universal Music Latino, Universal Motown Records Group and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the US) and Universal Strategic Marketing (outside the US). Universal Music Group also includes eLabs, a new media and technologies division. Universal Music Group is a unit of Vivendi Universal, a global media and communications company.

Steve Lurie

Steve Lurie is Executive Director of NARIP’s New York chapter. He is also founder and president of Music Without Borders, LLC, and draws on more than 20 years of experience in the music industry as a concert producer, professor, performer, lecturer, retailer and columnist. Since 2003 he has produced more than 3500 concerts by artists from around the world for venues throughout the United States. As an educator, Mr. Lurie developed the Music Business Certificate for the School of Continuing and Professional Studies and taught “Developing Your Own Record Label” from 2000-2005. He was a faculty member at the University of Hartford’s Hartt School of Music from 1999-2004 where he taught courses in music business and music management. He was also hired to develop a music business program at The New School in New York. Mr. Lurie has lectured on music industry issues throughout the US, Canada and Europe. In 1998, Lurie was invited to keynote at WOMEX (Worldwide Music Expo) in Stockholm, Sweden on the topic of record retail in the United States. In February of 2005 he presented several lectures on music publishing and copyright at the Folk Alliance/Strictly Mundial Convention in Montreal. In January of 2006 he presented a lecture on independent record retail and distribution at MIDEM in Cannes, France. Recently, Lurie was asked to be a Grant Reviewer for the Connecticut Department of Culture and Tourism, an honor that is only bestowed upon the most distinguished members of the arts community. As a percussionist, Mr. Lurie has performed with pop, jazz, world music and classical ensembles throughout North America, Europe and Asia. As VP and Co-Owner of Al Franklin’s Musical World in Greenwich, CT, Mr. Lurie helped build one of the finest and most highly regarded music and electronics retailers in the U.S.

Kevin Wilson

Kevin Wilson is ESPN Music Director, promoted over the years from his position as temp hired to type cue sheets. His responsibilities include overseeing Sound Design for many of ESPN’s shows including Sportscenter, ESPNews and Monday Night NFL, record company relations, commissioning original music cues for a wide variety of uses on the ESPN network, securing pre-recorded music, negotiating licenses, overseeing all clearances, etc. He holds a BS in Sound Recording from the University of New Haven and a Masters in Music Business from University of Miami. A native of Bristol, Connecticut he married a Bristol Girl Terry and has two great rocker sons Donovan (10) and Dylan (6). Kevin runs Metal Health, a benefit organization that raises money for the Connecticut Children’s Hospital through Hard Rock Concerts. He values friendship, relationships, and family. Favorite quotation: “Shuffling old music does not make it new.”



SOURCES FOR MORE INFO
www.espn.com
www.searchparty-music.com
www.stevegordonlaw.com
www.umusic.com

With declining record sales, the focus on placing music in film, TV and other media has skyrocketed. Placements are the new coin of the realm, and in this latest of NARIP’s “Art of the Music Deal” series, four experts face off in a live negotiation of key deal points and contractual issues in a music license agreement.

We will also discuss marketing music for film and TV to make it more attractive to buyers, where to find them and how to put yourself in line for the most favorable possible deal.

These experts come together to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.

Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the implications to your artists’ careers may be.

Most importantly, you will see HOW a license deal is negotiated and be involved in the process.

Get educated about the art of deal-making!

YOU WILL LEARN:

The right time to make a deal.

Major areas of negotiation, including:

• Terms
• Options
• Fee ranges
• Deliverables
• Clearances
• Things to avoid
• Closing the deal

• Case studies: what works, what doesn’t and why
  
• Making the pitch: necessary elements
  
• Timing
  
• What music buyers such as music supervisors, ad agencies and gaming companies really look for
  
• How to increase the impact and marketability of music
  

Los Angeles Film School
6363 Sunset Boulevard
Hollywood, CA 90028

Major cross streets: Sunset & Cahuenga

Parking

Free street parking available after 6pm (read signs!) and paid parking available in the LA Film School parking lot (first lot on Ivar south of Sunset).

COST

$20 for NARIP Members
$40 for Non-Members
$75 for lawyers who wish to receive MCLE credit

Attention attorneys: receive MCLE credit for attending this program for only $75. Request for MCLE Credit approval is pending. Select Premium Ticket option below.

PAYMENT METHODS

1. Online (just scroll down) using PayPal or any major credit card (you need not be a PayPal member)
2. Call 818-769-7007 with credit card
3. Walk-up if space permits. NARIP events sell out, advance registration is recommended.

No refunds, all ticket sales final. We appreciate your cooperation.

QUESTIONS?

Call 818-769-7007 or contact NARIP


ABOUT THE SPEAKERS


JOHN HOULIHAN
Music Supervisor
Houlihan Film Music

John Houlihan’s select music supervisor credits in film include Fame, The Love Guru, Get Rich Or Die Tryin’, Charlotte’s Web, Nacho Libre, Miss Congeniality 2: Armed & Fabulous, Charlie’s Angels: Full Throttle, Austin Powers in Goldmember, Training Day, Charlie’s Angels, Austin Powers: The Spy Who Shagged Me, Austin Powers: International Man of Mystery, Mr. Holland’s Opus



ANITA RIVAS, ESQ.
Walner & Rivas

Anita Rivas is a partner in the entertainment law firm Walner & Rivas. She has represented a variety of clients including independent labels such as Kung Fu Records (Blink 182), Hopeless Records (Avenged Sevenfold, Thrice), Fearless Records (Plain White Ts), Smartpunk and recording artists such as The Vandals, Anti Flag, Pennywise, The Aggrolites and Finch, and individuals such as Robert Trujillo (Metallica), Kim Deal (The Pixies, The Breeders), Josh Freese (Sting, Nine Inch Nails), Dustin Hawthorne (Hot Hot Heat), Warren Fitzgerald (Gwen Stefani), Taku Hiranu (Bette Midler, Fleetwood Mac), Brooks Wackerman (Bad Religion, Tenacious D.), Joe Escalante (Indie 103 radio personality), Moss Jacobs (Bob Marley Days, Santa Barbara Bowl), Kevin Lyman (Van’s Warped Tour & Taste of Chaos owner/concert promoter), Elijah Wood and Chad Gilbert (Newfound Glory). Ms. Rivas has consulted major corporations including Sears, Levis, NBC Universal and Sole Technology on digital rights, asset management and music licensing.

Ms. Rivas is currently involved in negotiating and securing various cutting-edge deals including major label multiple income stream (“360”), singles, Myspace marketing and corporate-sponsored record deals, along with licensing on all sides for films, video games, home video and television. She is production counsel (including all music clearance) and associate producer of the Van’s Warped Tour 2007 LIVE! DVD, and music supervisor and music legal counsel for “Endless Bummer,” a Kevin Lyman production, just released through National Lampoon. The soundtrack features Katy Perry, Blink 182 and Joan Jett. Other clients include the sold-out J Rock Festival produced by Yoshiki (9 bands from Japan), the US Taste of Chaos Tour (3 bands from Japan) and M.I.A. (UK), and various entertainment executives.

Ms. Rivas has been featured expert and quoted on the front page of the Wall Street Journal on label bidding wars, in USA Today, the Bay Guardian, The SF Weekly and in other news media. Recently she was quoted in the LA Times on her involvement with developing artists in the Los Angeles independent music scene. Ms. Rivas has produced artist showcases for NARAS, ASCAP and BMI. A frequent guest at music conferences nationwide, she has appeared as moderator or guest speaker at SXSW, CMJ, NXNW, NARIP, EAT’M, IPELS (LACBA), ASCAP, NARAS and the DIY Convention which she co-founded in 2000 with USA Today journalist and author Bruce Haring.

Ms. Rivas has written numerous articles about performance rights in sound recordings, the Audio Home Recording Act and US copyright law, and testified on behalf of rights holders during the NII hearings held by the Clinton Administration in the early ‘90s. She is a UCLA Law School graduate and clerked at the US Copyright Office, Rhino Records, Capitol Records and The City Attorney’s Office of San Francisco. A former concert promoter (Bill Graham Presents, The I Beam, The Edge and The Kennel Club), Ms. Rivas has produced many special events for political and charitable causes.



TOM ROWLAND
Senior VP Film & Television Music
Universal Music Enterprises

Tom began his music career as a recording artist and songwriter before starting an indie label in his hometown of Washington, D.C., where he also wrote a music column for the Washington City Paper. His day job was in political public relations and among his clients were Senator Bob Dole, Vice President George Bush, Philip Morris USA and the Distilled Spirits Council.

After relocating to Los Angles, he was hired by the Warner Music Group as a Film & TV Music executive. Tom was then recruited to join MCA Records after its acquisition of Geffen Records and managed to survive the four or five mergers that ultimately led to the formation of the Universal Music Group. He has served as head of the Film & TV division of UMG since 1991.

Tom serves as Rob Zombie’s music supervisor (Halloween, Halloween II, The Devil’s Rejects) and has produced many soundtrack albums. He recently produced, mixed and engineered the first posthumous Michal Jackson release, The Stripped Mixes, which charted in the top ten digitally, and has been in Billboard’s top 100 for several weeks.

Tom is a graduate of William & Mary, where he studied philosophy and shared a bathroom with John Stewart.

With declining record sales, the focus on placing music in film, TV and other media has skyrocketed. Placements are the new coin of the realm, and in this latest of NARIP’s “Art of the Music Deal” series, music attorney James Marovich and music publisher / placement expert Les Scott face off in a live negotiation of key deal points and contractual issues in a music license agreement.

As a special bonus, Les Scott will also discuss marketing music for film and TV to make it more attractive to buyers, where to find them and how to put yourself in line for the most favorable possible deal.

These experts come together to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.

Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the implications to your artists’ careers may be.

Most importantly, you will see HOW a license deal is negotiated and be involved in the process.

Get educated about the art of deal-making!

YOU WILL LEARN:

The right time to make a deal.

Major areas of negotiation, including:

• Terms
• Options
• Fee ranges
• Deliverables
• Clearances
• Things to avoid
• Closing the deal

• Case studies: what works, what doesn’t and why
  
• Making the pitch: necessary elements
  
• Timing
  
• What music buyers such as music supervisors, ad agencies and gaming companies really look for
  
• How to increase the impact and marketability of music
  
  

• Collaboration agreement
• Masters administrative agreement
• Performance release

Pyramix Studios
5751 W. Poinsettia
Glendale, AZ 85304

Major cross streets: 59th Avenue & Cactus

COST

$10 for NARIP Members
$30 for Non-Members

Attention attorneys: receive MCLE credit for attending this program for only $75 more. Request for MCLE Credit approval is pending. Select Premium Ticket option below.

PAYMENT METHODS

1. Online (just scroll down) using PayPal or any major credit card (you need not be a PayPal member)
2. Call 818-769-7007 with credit card
3. Walk-up if space permits. NARIP events sell out, advance registration is recommended.

No refunds, all ticket sales final. We appreciate your cooperation.

QUESTIONS?

Call 818-769-7007 or contact NARIP

ABOUT THE SPEAKERS


JAMES M. MAROVICH

James M. Marovich is a litigation and transactional attorney who, before solo practice and forming his own firm, worked for two multi-state law firms in Phoenix and Scottsdale.

Mr. Marovich’s entertainment law practice consists of copyright, trademarks and trade names, and rights to privacy. He provides business, intellectual property, and contract law services for singers, songwriters, musicians, bands, independent film companies, publicists, actors, talent and modeling agencies, authors, artists, photographers, physicians, medical spas, theatre companies, talent management, and record sales and distribution services companies.

Prior to legal practice, Mr. Marovich had over twenty years of senior hospital administrative experience. He has served on numerous not-for-profit boards, is a frequent speaker for the Arizona Songwriters Association and community college performing arts classes, and is currently serving as general counsel for the Arizona Music and Entertainment Hall of Fame. He is a member of the Executive Council of the Intellectual Property Section of the State Bar of Arizona.

Coming from a family of entertainers (he too has acted on stage and camera), it’s not a stretch to say that the entertainment business is “in his blood,” which gives him familiarity with the unique needs and desires of people involved in the entertainment business.

Among his clients are the actor whose short film was selected by the 2007 Cannes Film Festival, the photographer whose work was featured at the Phoenix Herberger Theatre, the band who sold music to MTV’s programming division, the songwriter whose songs were used in several feature films and television, and the wordsmith whose feature article graces the cover of the 2007 collector’s issue of Desert Living Magazine.

LES SCOTT

As a publisher, Les’ company, Source Q Boutique represents over 400 quality songs / masters and over 250 writers. SQB songs have appeared in TV shows, films & other industry uses with over 250 placements. Most recently: Ugly Betty, Californication, Saving Grace, Prison Break, Friday Night Lights, House, Mr. Woodcock. As a producer, Les is commissioned to write / produce projects for companies such as Universal Music Group, BMG, Network Music & One Music. He has produced over 125 bands and artists in all genres of music. As a songwriter, Les’ writings appear on various artists albums (Grammy-winning group “B2K”). His writings appear almost daily throughout the film/TV industry. SQB is directly marketed through its alliances Crucial Music Group, Gimbel Music Group, Fuzeartz and Expressive Artists. Les is available for private consultation. Contact: 480-585-2554 office, 602-705-3554 cel or lesscott AT fastq DOT com.

SOURCES FOR MORE INFO

www.marovichlaw.com
www.fastq.com

################### NARIP has assembled three seasoned personal artist managers to discuss proven strategies to advance artist careers and what the future holds in one of the fastest-paced and most exciting industries in the world. Topics discussed at this roundtable include the artist manager’s relationship with record companies including A&R, branch distribution and field support, radio and retail, and building from developing stages into a recognized national and international trademark / brand. Register now for this special session with top artist managers who will share their tips and strategies to manage artists to long-term success.

You will learn:

• Proven strategies to advance artist careers
• The plateau strategy for success (and other strategies)
• Domestic and international marketing
• Finance and deal-making
• Touring and personal appearances
• Merchandising and ancillary markets
• Image cultivation and positioning
• How to build a brand and get endorsements
• A manager’s complete toolbox: what you need… and what you don’t
• And more…

Fordham University at Lincoln Center
113 W. 60th Street – South Lounge
(between Columbus & Amsterdam)
New York, NY 10023-7472

NOTE: Upon entering the building, announce yourself at the security desk, and you will be directed to the South Lounge. Click here for map.


Click here for map.

COST

$25 for NARIP Members ($35 AFTER Monday, May 11 at 5:00 p.m.)
$40 for Non-Members ($50 AFTER Monday, May 11 at 5:00 p.m.)

SPECIAL BONUS

Congratulations! You made a wise choice, and you’ll enjoy the program “Secrets of Online Music Marketing.” Because you are purchasing the program, we offer you the MP3 recording for only $20 more (regularly $39.95), a savings of $19.95. Please select the “Premium Ticket” option below if you’d like to add the MP3 to your order.

PAYMENT METHODS

1. Online (just scroll down) using PayPal or any major credit card (you need not be a PayPal member)
2. Call 818-769-7007 with credit card
3. Mail payment to NARIP to P.O. Box 2446, Toluca Lake, CA 91610-2446. Be sure to indicate which program you are paying for, and please include contact details. Mailed payment must be received no later than Friday, June 26.
4. Walk-up

QUESTIONS?

Call 818-769-7007 or contact NARIP

SOURCES FOR MORE INFORMATION

Music Dish
Reverb Nation

ABOUT THE SPEAKERS

ERIC de FONTENAY

Insert bio here.

LOU PLAIA

Insert bio here.

With major changes in the record and music industries, artist managers are more important than ever to guide artist careers through the minefields. In this latest of NARIP’s “Art of the Music Deal” series, top music attorney Al Schlesinger and artist manager Bill Leopold face off in a live negotiation of key deal points and contractual issues in a management agreement.

These experts come together to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.

Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the short- and long-term implications to your artists’ careers may be.

Most importantly, you will see HOW a management deal is negotiated and be involved in the process.

Get educated about the art of deal-making!

YOU WILL LEARN:

When it’s the right time to make a deal

Major areas of negotiation, including:

• Terms
• Options
• Commissions and how they’re paid
• Sunset clauses
• Deliverables
• Selecting a business manager
• Making the most of the artist-manager agreement

SAE Institute
6565 Sunset Boulevard
Los Angeles, CA 90028
(across from Cat & Fiddle, between Highland & Vine)

Click here for map.

COST

$20 for NARIP Members
$40 for Non-Members

Attention attorneys: receive MCLE credit for attending this program for only $50 more. Select Premium Ticket option below.

PAYMENT METHODS

1. Online (just scroll down) using PayPal or any major credit card (you need not be a PayPal member)
2. Call 818-769-7007 with credit card
3. Mail payment to NARIP to P.O. Box 2446, Toluca Lake, CA 91610-2446. Be sure to indicate which program you are paying for, and please include contact details. Mailed payment must be received no later than Monday, July 20.
4. Walk-up if space permits. NARIP events sell out, advance registration is recommended.

No refunds, all ticket sales final. We appreciate your cooperation.

QUESTIONS?

Call 818-769-7007 or contact NARIP

ABOUT THE SPEAKERS

BILL LEOPOLD

Profile posted shortly.

ALFRED SCHLESINGER

Mr. Schlesinger has been a music business attorney for over 45 years. Prior to becoming an attorney, he had his own record and music publishing companies. Mr. Schlesinger was the personal manager of the recording and performing group Bread, and has written articles for the Beverly Hills Bar Association Journal, the National Academy of Songwriters (of which he is a founding member), the Association of International Entertainment Attorneys (of which he is a charter member), and various educational institutions throughout the United States. He has also taught courses on the music business and has been a guest lecturer and panelist for many educational institutions and music-oriented organizations. Mr. Schlesinger is a past president of the National Academy of Recording Arts and Sciences (NARAS) and past two-term national chairman of the board of said academy. He is a past recipient of Billboard Magazine’s award for Entertainment Attorney of the Year. A first-class bon vivant, he was honored with the Entertainment Law Initiative (ELI) Service Award during the 2006 GRAMMY® Week festivities.

With major changes in recording agreements over the past three years, multiple rights or so-called “360 deals” have become more common. In this latest installment of NARIP’s “Art of the Music Deal” series, two top music business attorneys and an artist manager face off in a live negotiation of key deal points and contractual issues that affect an artist’s rights and income, and a record company’s ability to acquire and monetize additional rights.

These experts come together to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.

Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the short- and long-term implications to your artists’ careers may be.

Most importantly, you will see HOW a 360 deal is negotiated and be involved in the process.

Get educated about the art of deal-making!

You will learn eight (8) major areas of negotiation for record deals:

1. Artist advance / recording fund
2. Controlled composition clause
3. Guaranteed release clause
4. Pay or play clause
5. No cross-collateralization / separate “pot” for mastertone, voicetone and DVD monies
6. Tour support / marketing and promotion commitment (videos, etc.)
7. Artist royalty and royalties payable on foreign sales
8. 360 deals: try to limit other ancillary rights (i.e., merchandise, publishing, touring, sponsorships, etc.)

This program will also cover:

• Multiple rights: what are they?


• How to minimize a record company’s involvement in additional rights


• How to obligate a record company to monetize additional rights and maximize returns from a 360 deal


• Important deal points including new 360 provisions, ancillary rights, digital royalties, a discussion of the new publishing royalty rates for mobile, digital downloads, and interactive streaming services.


• The right time to make a deal


• 360 deals for developing artists

Fordham University at Lincoln Center
113 W. 60th Street – South Lounge
(between Columbus & Amsterdam)
New York, NY 10023-7472

NOTE: Upon entering the building, announce yourself at the security desk, and you will be directed to the South Lounge. Click here for map.

COST

$25 for NARIP Members
$40 for Non-Members

SPECIAL BONUS

Because you are purchasing the program, we offer you the MP3 recording for only $20 more (regularly $39.95), a savings of $19.95. Please select the “Premium Ticket” option below if you’d like to add the MP3 to your order.

PAYMENT METHODS

1. Online (just scroll down) using PayPal or any major credit card (you need not be a PayPal member)
2. Call 818-769-7007 with credit card
3. Mail payment to NARIP to P.O. Box 2446, Toluca Lake, CA 91610-2446. Be sure to indicate which program you are paying for, and please include contact details. Mailed payment must be received no later than Friday, June 26.
4. Limited walk-up seating available unless sold out.

QUESTIONS?

Call 818-769-7007 or contact NARIP

SOURCES FOR MORE INFORMATION

Tenth Street Entertainment
The Eleven Seven Music Group
LaPolt Law LLC
Windup Records

ABOUT THE SPEAKERS


JIM COOPERMAN

Jim Cooperman, Chief Operating Officer / Executive Vice President of Business and Legal Affairs, Wind-up Entertainment has been instrumental in designing and implementing the strategic path of the company over the last several years. He was formerly the EVP, Business and Legal Affairs prior to becoming the COO for Wind-up Entertainment. In addition to overseeing Business and Legal Affairs, Cooperman oversees A&R Administration, Human Resources, Operations, International, Publishing, Licensing and Pronto, the company’s merchandising concern.

Prior to joining Wind-up, Cooperman was the Co-General Counsel and SVP, Legal and Business Affairs at BMG. In this position, he was actively involved in devising and actualizing online and wireless opportunities, handled business affairs for BMG Distribution and BMG Strategic Marketing Group, and spearheaded new royalty initiatives. He also contributed to pan-label transactions such as on-line catalog licenses, and multi-label joint ventures. Prior, Cooperman headed up business and legal affairs for RED Distribution and its sister labels Relativity Records, LOUD Records, and Edel North America, in addition to positions early in his legal career at RCA Records and the law firm of Kaye, Scholer.

DINA LaPOLT

Dina LaPolt is an entertainment attorney at LaPolt Law, P.C. in Los Angeles. LaPolt Law is a boutique entertainment firm that specializes in representing clients in the music, merchandising, film, television, and book publishing industries. The firm’s clientele include recording artists, independent record companies, music publishers, songwriters, producers, managers, executives in the music and film industries, film production companies, photographers, directors, writers, authors, and actors. In addition to practicing law, Dina teaches “Legal and Practical Aspects of the Recording and Publishing Industries” in the Entertainment Studies Department at UCLA Extension and speaks regularly on panels at music industry conferences all over the country. On the film production side, Dina was the co-producer of the 2005 Academy Award-nominated documentary film entitled Tupac: Resurrection. For more information on Dina LaPolt or her firm, please log on to www.LaPoltLaw.com.


LISA VAN ZUIDAM

As Chief Financial Officer and Chief Operating Officer of Tenth Street Entertainment and The Eleven Seven Music Group, Lisa Van Zuidam oversees the financial elements and overall operations for Tenth Street Entertainment and The Eleven Seven Music Group, new models for the successful entertainment marketing and content companies across a range of platforms including music, fashion, book and music publishing, film, live performance and more. Among the companies’ content creation partners are Mötley Crüe, Buckcherry, Papa Roach, JET, Deborah Harry and Blondie, Sixx:A.M., Drowning Pool, The Last Vegas, Charm City Devils, Marion Raven, Royal Underground and others. Van Zuidam began her career with Tenth Street and Eleven Seven in 2005 as the Controller and expanded her duties to reach her current position. Van Zuidam was previously with Prager & Fenton as a business manager working with artists such as Gavin DeGraw, Neil Sedka, Jimmy Webb and AC/DC. For more information, please visit Tenth Street Entertainment or The Eleven Seven Music Group.

Online marketing of music is the future… and the present. To assist with your online music marketing needs, NARIP has scheduled this special program. Start an online marketing plan in one session. Boost the effectiveness of the plan you already have. A great plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.

In this special session, top expert and leaders in online music marketing share their tips and strategies to maximize effectiveness of marketing music online.

You will learn:

• Most important parts of online music marketing strategy
• An easy way to begin your online marketing campaign
• Your complete digital toolbox: what you need… and what you don’t
• Branding made simple… and effective
• How to use social networks, blog, MySpace & YouTube
• Sites seeking content – excellent marketing opportunities for you
• How to build a brand and get more fans
• And much more…

Fordham University at Lincoln Center
113 W. 60th Street – South Lounge
(between Columbus & Amsterdam)
New York, NY 10023-7472

NOTE: Upon entering the building, announce yourself at the security desk, and you will be directed to the South Lounge. Click here for map.

COST

$25 for NARIP Members
$40 for Non-Members

SPECIAL BONUS

Congratulations! You made a wise choice, and you’ll enjoy the program “Secrets of Online Music Marketing.” Because you are purchasing the program, we offer you the MP3 recording for only $20 more (regularly $39.95), a savings of $19.95. Please select the “Premium Ticket” option below if you’d like to add the MP3 to your order.

PAYMENT METHODS

1. Online (just scroll down) using PayPal or any major credit card (you need not be a PayPal member)
2. Call 818-769-7007 begin_of_the_skype_highlighting              818-769-7007      end_of_the_skype_highlighting with credit card
3. Walk-up (if space permits)

QUESTIONS?

Call 818-769-7007 or contact NARIP

SOURCES FOR MORE INFORMATION

Ariel Publicity & Cyber PR
Music Dish
ReverbNation

ABOUT THE SPEAKERS


Eric de Fontenay, Publisher / Editor, MusicDish LLC

Eric de Fontenay has spent his career steeped in what has been called the “digital revolution”. In the 90’s, he worked on a variety of policy issues surrounding the communication & broadband sectors for telecommunication carriers and regulators across the world. With the emergence of the Internet, Eric established MusicDish (formerly Tag It) in 1997 as a new media firm utilizing emerging technologies and models to produce, package and distribute original web-based content. Making an early bet on the music sector, Eric launched what has grown into some of the leading voices in the growing debates challenging and shaping the industry through its trade e-publications MusicDish and Mi2N. Under his leadership, MusicDish expanded into artist development through saturated marketing and online branding, using innovative strategies such as syndicated and relationship marketing, online street teams and p2p viral distribution. Eric continues to be a frequent speaker at conferences worldwide and today manages Toronto-based ‘kaiso’ band Kobo Town.

Ariel Hyatt is the Founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Over the past 12 years her firm has represented over 1,400 musicians of all genres. Teaching and educating musicians is her passion and her philosophy is: combine social networking with Internet marketing to help artists grow their fanbases and increase their income. Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about Web 2.0 and online promotion and marketing. Her bi-weekly ezine and YouTube series “Sound Advice” has over 8,000 musicians and music professionals as subscribers and the list is steadily growing. Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon. She is a contributing blogger to New Music Ideas, and Music Think Tank, and she has spoken at countless music conferences over the years including SXSW, FMC, ECMAs & OCFF (Canada), A2A (Amsterdam), CMJ, BMI Music Panel Series, and NARAS.

Lou Plaia is Founder & VP of Music Industry Relations of ReverbNation. The company specializes in Fan Relationship Management and is partnered with hundreds of thousands of musicians who use the company’s digital marketing platform to manage their artist-to-fan communications. Artists manage all of their songs, videos, photos, show schedules, blogs, twitter on a single account at ReverbNation and syndicate this content across social networks, emails, instant messages, blogs and twitter using a proprietary set of technologies. Every interaction is measured by ReverbNation (and you get the data as well), and results in a deep understanding of fan demographics and behavior. ReverbNation provides many of traditional music marketing services including low cost digital distro, email management, street team functionality, but the company’s real value is its ability to take the aggregate influence of hundreds of thousands of artists and offer their services to brands that seek to access the very fan bases of these artists. The ReverbNation platform provides the data needed to support these brand offerings. Since launching in October 2006, the use of the ReverbNation technology has spilled over from the indie ranks to recognized names in music such as 50 Cent, Kenny Chesney, Madonna, Pantera, Judas Priest, O.A.R., Natasha Bedingfield, Trans Siberian Orchestra, Sara Bareilles, Lamb of God and Jason Mraz, to name a few. With over 345,000 independent and mainstream musicians already using the site, the company also boasts healthy growth figures of 20,000/month, 1,500,000 unique URLS with ReverbNation content and over 1,000,000 songs registered on the site. Plaia was previously VP Marketing and Artist Development, Lava / Atlantic Records. While there he oversaw all aspects of Marketing and Artist Development for Lava Records, including creation and implementation of marketing campaigns for Kid Rock, Simple Plan, Uncle Kracker, Trans-Siberian Orchestra, Blue Man Group, Nonpoint, O.A.R., Unwritten Law, Skindred, Cold, Antigone Rising, and many others. Responsible for negotiating strategic corporate partnerships such as Nascar’s Chevy Rock n Roll 400, Schick Intuition Tour, Disney’s Grad Night and many others. Plaia worked with Founder of Lava Records to launch the company. As key liaison between Lava Records and the Trans-Siberian Orchestra, annual record sales increased from $1 million to $10 million in three years. This increase in record sales correlated with annual ticket sale increases from 85,000 to 1,000,000 tickets sold. Prior to Lava, Plaia was VP Marketing and Strategic Planning of Atlantic Records where he reported directly to the President on all marketing and promotion initiatives, and overseeing annual $50 million Marketing and Promotion Budgets for Atlantic Records and all its subsidiaries. While there, he also developed, executed and managed the marketing campaign of several niche artists, including George Carlin, Mike Stern and others.

Dina LaPolt

Dina LaPolt is an entertainment attorney at LaPolt Law, P.C. in Los Angeles. LaPolt Law is a boutique entertainment firm that specializes in representing clients in the music, merchandising, film, television, and book publishing industries. The firm’s clientele include recording artists, independent record companies, music publishers, songwriters, producers, managers, executives in the music and film industries, film production companies, photographers, directors, writers, authors, and actors. In addition to practicing law, Dina teaches “Legal and Practical Aspects of the Recording and Publishing Industries” in the Entertainment Studies Department at UCLA Extension and speaks regularly on panels at music industry conferences all over the country. On the film production side, Dina was the co-producer of the 2005 Academy Award-nominated documentary film entitled Tupac: Resurrection. For more information on Dina LaPolt or her firm, please log on to www.LaPoltLaw.com.

Michael A. Aczon

San Francisco Bay Area based Michael A. Aczon has practiced entertainment law and personally managed select clients since 1983. As a lawyer, he has represented a variety of clients in virtually every musical genre from unsigned local artists to multi-platinum artists and writers to L.A. and Nashville-based companies. Says San Francisco Examiner’s Edie Sellers, Aczon is “bright, funny and supremely knowledgeable. He possesses that too rare ability to distill complicated issues of entertainment law and convey them in a clear, storyteller language we all can understand.” Michael’s book “The Professional Musician’s Legal Companion” published by Thomson/Hal Leonard is quickly becoming a “must-have” for musicians of all levels of experience and success in the Industry. He has been a columnist for Guitar Player Magazine and Electronic Musician Magazine and is a contributing writer to the book “The Independent Working Musician” by Mary Cosola. Michael is a member of the Music and Recording Industry faculties at San Francisco State University and Diablo Valley College. He has served on the National Entertainment Law Initiative Committee for the Recording Academy and is a member of the San Francisco Chapter’s Urban Outreach Committee. He often lectures at various colleges, law schools, and music industry seminars nationwide.

• How brands identify and secure an artist to “headline” (or be an integral part of) an ad campaign.
• How to “A&R” a brand and connect consumers to brands through the emotional power of music
• Case studies: what worked, what didn’t and why (Adidas with Madonna)
• Make the Pitch: How to prepare a brief and package ideas to attract and secure a brand
• How artists and their reps can add value to an ad campaign
• Deal points: money, splits, budgets, fee ranges, negotiation tactics
• How to broker the best deal
• Things to avoid
• When art meets commerce: accommodations artists and brands must make and how to increase the impact and marketability of music
  

• Direct access to top Bay Area music-brand executives with track record of success
• Demystify deal-making: learn which rights you need to proceed
• Hear world-class music-brand strategies
• Form alliances and partnerships for your music or brand, expand your Rolodex
  

Jeff Daniels, President & CEO, Rock River Music

Jeff Daniel is President and CEO of pioneering music branding agency Rock River Music. Under Jeff’s leadership, Rock River has stayed at the forefront of non-traditional retail music distribution. Beginning with Gap and Pottery Barn in 1995, Rock River was the first company to produce branded CDs for retailers. Since then, Jeff has solidified Rock River’s position as the leading music-based marketing strategy firm for major retailers and brands. Jeff also oversees Rock River’s full service record label, Rockr Music, which recently released Bob Marley’s “Roots, Rock Remixed,” the first ever Bob Marley remix project sanctioned by the Marley family. Rock River guides music strategy as Global Music Directors for Fortune 500 brands and produces branded CDs, branded media players, music download promotions, music-based podcasts and other music promotions for such brands as Adidas, The Gap, Pottery Barn, Banana Republic, W Hotels, Ford, Wells Fargo, Volkswagen, Chrysler, Williams-Sonoma, Old Navy, Jaguar, Jose Cuervo, Southern Comfort, Sprite, Radio Shack, Sprint and many others. Jeff also serves on the board of Youth Speaks, the nation’s leading nonprofit presenter of Spoken Word performance, education, and youth development programs. Jeff is a graduate of Brown University and a recipient of Time Inc.’s Marketing Achievement Award.


Jason Zada, Director at Tool, former Executive Creative Director and Founder, EVB

Starting in the early ‘90s, Jason began his career in the early days of the Internet. He worked with dozens of advertising agencies until 1998, when he started design boutique spyplane. A year later, spyplane was acquired by ZEFER. Upon leaving ZEFER in 2000, Jason met up with Daniel Stein and formed EVB, a digital content marketing agency. For the last 8 years, Jason has been at the helm as founder and Executive Creative Director of EVB, which is globally recognized for its innovative creative and production. EVB has produced work with Crispin, Goodby Silverstein and Partners, BBDO, and just about every other major advertising agency. During his tenure, Jason led the shop to produce a variety of award wining work for clients such as adidas, Wrigley, Old Spice, VO5, 2k Sports, Burger King, A+E, MTV, Levis and dozens of other high-profile brands. Omnicom acquired a majority stake in EVB in 2006. Recently, Jason directed the infamous dancing elf that has been seen by 193 million people in only 6 weeks, making the project the most successful viral Web site of all time. Jason has had the pleasure of directing campaigns for brands like 2k Sports and adidas that take advantage of his deep understanding of advertising and digital content. Jason brings a unique perspective of storytelling to the industry having worked on both sides of the business. Jason has won over 50 industry awards and appeared in Boards Magazine, Shoot Magazine, Communication Arts, the New York Times, Contagious and many books, magazines and newspapers. He frequently speaks at a variety of industry events including Cannes Lion Festival and South by Southwest. Jason lives in Mill Valley, California with his wife, two crazy children and a small smelly black pug named Cleo. One day Jason will finish the screenplay he started when he was 8 years old.

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The National Association of Record Industry Professionals
promotes career advancement, education and good will among record executives.

Each month, NARIP features top record executives in a live, interactive teleseminar. These experts will describe their jobs from benefits to pitfalls, and provide insight as to what works and what doesn’t. Get facts, ask questions and hear answers.

SESSION #2: How To Place Songs in Film, TV, Ads and Video
Meet our expert: Ron Broitman, Senior VP Film, TV & Advertising Music, Sony/ATV Music Publishing

According to Billboard magazine (in “The Maximum Exposure List” September 2008), among the 100 ways for music to receive exposure and cut through clutter, 7 of the top 10 ways include song placement. Music placement has increased dramatically in importance with the proliferation of media channels, and the competition is fierce as more artists and their reps throw their hat (er, songs) into the synch ring.

Success in synch licensing requires relationship-building, patience, organization, follow-up and understanding the needs of the music buyer.

In this NARIP program, Sony/ATV Music Publishing’s Ron Broitman will discuss strategies and information sources he uses to exploit Sony/ATV’s catalog and share tips on how to pitch and place music in television, films, movie trailers, video games and advertising. Most importantly, he will discuss how to make and close these deals… and keep music buyers coming back for more.

YOU WILL LEARN

• Day in the life – snapshot of a top Sony/ATV Music Publishing executive’s job
• Case studies: what worked, what didn’t and why
• Making the pitch: necessary elements
• Important deal points
• Closing the deal
• Timing
• Budgets & fee ranges
• Things to avoid
• What music buyers really look for including music supervisors, ad agencies and gaming companies.
• How to increase the impact and marketability of music

Space is limited, register now!

To assist with your A&R needs, NARIP has scheduled this special teleseminar, Session #1 of NARIP’s Effective Executive Series

Each month, NARIP features top record executives in a live, interactive teleseminar. These experts will describe their jobs from benefits to pitfalls, and provide insight as to what works and what doesn’t. Get facts, ask questions and hear answers.

SESSION #1: A&R
Meet our expert: Mark Mazzetti
President, Mark Mazzetti Entertainment

A&R is not only critical to the opportunities created for new talent, industry growth and the creation of new jobs, it is THE most critical decision in the record industry. Every investment a record company makes is triggered, directly or indirectly, by an A&R decision.

In this NARIP program, A&R and artist development expert Mark Mazzetti will discuss how he’s helped to create and sustain careers for superstar and indie artists (including Sting, Janet Jackson, Dishwalla, Aaron Neville, John Mayer), guiding their careers to hit singles, platinum sales and global success.

No matter how successful, an artist will ALWAYS benefit from the objective, informed opinions of talented A&R executives who help craft rough cuts into smash hits.

YOU WILL LEARN

• How the A&R process can help make the RIGHT recording
• A&R for ANY artist…a must-have
• The relationship between record company & new talent today
• How to increase the impact & marketability of songs

• Producer, Engineer, Musicians
• Songs
• Communication
• Goals
• How to improve a song
• How proper A&R guidance (inside or outside a label) helps guide and launch artist careers
• Necessary creative elements to sell music and establish a career

Space is limited, register now!