Program Description
According to Billboard magazine (in “The Maximum Exposure List” September 2008), among the 100 ways for music to receive exposure and cut through clutter, 7 of the top 10 ways include song placement. Music placement has increased dramatically in importance with the proliferation of media channels, and the competition is fierce as more artists and their reps throw their songs into the synch ring.
NARIP PROGRAM NUMBER: T009
PROGRAM DATE: February 2, 2009
PROGRAM TIME: 1 hour, 32 minutes (13231)
About
Mr. Broitman manages a 16-person department that pitches and negotiates all of Sony/ATV’s repertoire (including the recently purchased Famous Music catalog) in the areas of commercials, film/film trailers, TV, video games, merchandising, and any other audio visual uses. Ron joined Sony/ATV after a ten-year career at BMG Music Publishing U.S., where he most recently served as Vice President, Film, TV & Advertising Music. In that capacity, he managed the day-to-day activities of the synchronization department representing the BMG and Zomba Music Publishing catalogs, including a two–year position overseeing all of the music publishing catalogs and all BMG record labels (RCA, Arista and Jive, among others) in the film, TV and advertising areas. He has played an instrumental role in placing and negotiating songs in high profile advertising campaigns, films, television shows, video games and new media projects. Some recent campaigns include Target, Chase, Coors, Coke, Pepsi, Chevrolet, Mitsubishi, VW, Sprint, Mercedes Benz, Nissan, GAP, Levi’s and AT&T among many others. Prior to joining BMG, Ron worked in commercial production at Propaganda Films. He also holds an economics degree from UCLA and a law degree from Cornell Law School.