The Art of A&R: How To Promote & Make Money From Songs
The Art of A&R: How To Promote & Make Money From Songs
$29.95
This NARIP program takes an in-depth look at the A&R process. Larry Batiste, Ritch Esra, Heather Nelson-Beverly, Esq., and Jeff Straw provide useful tips and insight into how to commercially exploit songs, perform many functions of a publisher, and secure and capitalize on licensing opportunities.
PROGRAM DESCRIPTION
Many great songs don’t get the attention they deserve, especially these days with hundreds of A&R reps (and others) laid off and artists dropped from labels. The time has come for those who rep, write or market songs to seek new options for commercial exploitation.
It’s time for them to learn how to A&R great songs – without the mechanism of a major label or publisher, if necessary!
Most importantly, this program gives you practical information you can apply immediately to create opportunity and income with music now.
- How to approach songwriting as a business
- How to increase the marketability of songs
- How to get songs played on satellite radio and cable outlets
- How to get songs placed in film and television
- How to make the most of membership in performance rights organizations
- How to work with licensing agents
- How to get an established artist to cover songs
- How to shop songs to publishers
- How to capitalize on songwriting contests
- And much more.
- The legal aspects of song collaborations
- Key considerations in licensing agreements
- The benefits and challenges of being your own publisher
Four (4) “How-To” articles contributed by speakers and NARIP executives on music licensing and how to approach music supervisors, as well as an article on Orphan Works legislation.
NARIP PROGRAM NUMBER: P75
PROGRAM DATE: July 19, 2008
PROGRAM TIME: 1 hour and 30 minutes (90 minutes)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
www.ingrooves.com
www.musicregistry.com
NARIP
Jeff Straw, Heather Nelson-Beverly and Ritch Esra
LARRY BATISTE
Larry enjoys mentoring youth, music education and spending time with his family.
RITCH ESRA
Today, Ritch Esra publishes the Music Business Registry with partner Stephen Trumbull (since 1992). This acclaimed resource includes The A&R Registry, The Publisher Registry, The Music Business Attorney Registry, The Record Producer Directory and The Film and Television Music Guide.
Subscribers include record company executives, music publishers, managers, agents, attorneys, studios and other various music business professionals in Los Angeles, New York, Nashville, Chicago, Atlanta, Toronto, London, Dublin, Copenhagen, Tokyo, Stockholm, Sydney and Munich.
GIAN FIERO
HEATHER M. NELSON-BEVERLY, ESQ.
Mrs. Nelson-Beverly is on the Board of Governors for the Chicago Chapter of the Recording Academy (Grammys), General Counsel for the National Association of Black Female Executives in Music & Entertainment (NABFEME), Advisory Board Member of the Chicago Music Commission and a member of several entertainment related organizations.
JEFF STRAW
His current position as Director of Music Licensing at the digital powerhouse INgrooves allows him to stay on top of trends in music. It also gives him access to tens of thousands of songs from some of today’s most exciting artists and labels. He acts a music supervisor for interactive games, pitches music for film & tv, cd compilations and internet projects. He handles the creative side of the business as well as the negotiating and contractual sides. He is responsible for hundreds of thousands of dollars in licensing revenue each year. He also acts a project manager for special projects like the AOL Music DJ Sessions mixed by Thievery Corporation and the Kinkysweet Digital Collections. During his tenure there, Jeff has placed music onto video games by EA, THQ, Namco, Capcom and Blackbean; TV shows such as CSI, Cane and Nip/Tuck; and with mobile manufacturers such as Nokia, Palm and Samsung.
Jeff is one of the founding members of Test Press San Francisco. Test Press is the grass roots organization dedicated to culminating local SF talent and giving new producers a chance to get their music heard and critiqued by a panel of industry experts. He is a voting member of NARAS and serves on San Francisco’s electronic music committee. An ASCAP writer, Jeff spoke about music licensing at 2007’s Summer Music Conference in San Francisco and lectures on the music business at Pyramind.
As an artist, DJ F’s two most recent singles “LA Getaway” & “Listen to the Fog” are available worldwide digitally featuring remixes from Chris Lum, Mike Lange, Smoke Keepers and more. As a remixer he is creative and musical no matter what the genre. DJ F has recently released downtempo remixes for Hawke aka Gavin Hardkiss, Romanowski and Sutro; breakbeat remixes for Girls on Film and Artemis; and house remixes for Ethan Klein and the Etch Brothers both co-produced with Rick Preston. His most high profile remix yet for Tila Tequila will be released this year. To represent his hometown in 2004 DJ F released the compilation Destination Lounge San Francisco, the first release for the label Revive the Soul. The critically acclaimed two disc set was compiled and mixed by DJ F, and includes two of his own productions as well. The second volume of the series DLSF2 was released in 2007. In 2003 DJ F dropped his debut production full length CD – Only One on his own label Breakshop Studios. As a saxophone player he has had the pleasure of playing and recording with SF’s finest house djs including Rick Preston, Julius Papp, M3, Garth, Jeno, and J-Boogie. He has recorded for labels such as OM Records, Revive the Soul, Ideal Muzik, Sweet Groove, Housetown, and RTFM. For more information on him check out www.BreakshopStudios.com. Jeff was the retail buyer for dance music, vinyl and hip hop for San Francisco’s Virgin Megastore from 2002-2005. There he turned the stores modest vinyl business into a dance music force in San Francisco. In the face of a declining retail market his enthusiasm and dance music knowledge kept the department thriving during his tenure. He also hosted (and DJ-ed) several exciting in-store and cross promotional events with superstar artists such as Deep Dish, Crystal Method, Paul Van Dyk, Tiesto and Mark Farina to name a few.
Program music courtesy of The G-Man (Golosio Music Publishing, BMI)
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LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.