You are invited to NARIP’s
Overview of Sponsorship & Endorsement Deals
with Paul Farberman & Gregory N. Weisman, Esq.
In Los Angeles, CA
Monetizing various aspects of the recording artist’s career is increasingly important, and sponsorships and endorsements are areas in which support can be found to build the artist’s career. Who does these deals, and how are they done? In this program, expert deal-makers Paul Farberman and Gregory N. Weisman, Esq. discuss this as well as key deal points in sponsorship and endorsement agreements.
Also covered: how to identify and approach the best brands, and execute win-win deals for artists and brands.
Mr. Farberman has been a senior executive at Universal Pictures and 20th Century Fox. Most recently he spent 17 years at Feeling Productions, Celine Dion’s management company, where he handled day-to-day management of Celine Dion’s career including all business affairs related matters.
Mr. Weisman is “outside general counsel” for over 100 brands and represents high-profile musicians, athletes, actors and celebrities in connection with their merchandising, endorsement, branding and other “non-entertainment” and “off-the-field” business endeavors.
This special NARIP session de-mystifies these deals and enables the lawyer and non-lawyer to come away with a clear understanding of the most important points and leverage.
Get educated about the art of deal-making!
You will learn:
The right time to make a deal and major areas of negotiation, including:
- Key License Terms
- The Quotation Process
- Common Licensing Problems
- Negotiating the Best Fee
- Closing the Deal
- Case studies: what works, what doesn’t and why
- What brands really look for
- How to increase the success for sponsorship and endorsement deals
SPECIAL GUEST SPEAKERS (scroll down for speaker profiles):
Gregory N. Weisman, Esq.
Tess Taylor, NARIP President, Program Moderator
About Paul Farberman
Paul Farberman attended York University and Osgoode Hall Law School in
Toronto. He entered private practice specializing in entertainment law
with particular focus on the music industry. He represented recording
artists, songwriters, producers, production companies, managers and
clients in the film, television and radio industries. Some clients
include Rush, Saga, Triumph, Tom Cochrane & Red Rider, Jim Carrey and
The Second City Comedy Troupe (SCTV). He then joined CBS Records
Canada as VP of Business Affairs where he was the legal advisor and
business representative for all activities of the company. Miles
Copeland then hired Paul as VP, Business Affairs for IRS Records in Los
Angeles. At both companies he worked closely with the label heads to
ensure that day-to-day business operated pursuant to the goals and
objectives of the companies. He negotiated and drafted all agreements
for the company which included recording; publishing and producer
contracts as well as video production agreements; foreign distribution
and licensing agreements; sub-publishing agreements; synchronization and
master use licenses for film and television; and employment agreements.
In 1991 Paul joined Universal Pictures as VP, Business Affairs for the
Music Department and 5 years later joined 20th Century Fox as VP
Business Affairs for their Music Department. His responsibilities at
the studios included negotiating and drafting all agreements relating to
the use of all music composed and recorded for feature motion pictures
and television productions including agreements with composers of each
score; individual and group recording artists; songwriters; producers;
music supervisors; music consultants; music publishers; record companies
for distribution of soundtrack albums and for the rights to utilize the
services of various recording artists. He reviewed and administered
agreements for all music licensed for use in all film and television
Paul then joined Feeling Productions, the management company for Celine
Dion, where he spent the next 17 years involved in the day-to-day
management of Celine Dion’s career with particular emphasis on handling
all business affairs related matters. Paul’s responsibilities included
dealing with the record company ; all music publishing; merchandise;
live performances; licensing of master recordings; film and television;
video; accounting and financial matters; sponsorships; charitable
requests; and collection societies. Currently Paul provides managing
and consulting services to artists, songwriters, actors, producers, and
various companies in the music, film and television industry.
About Gregory N. Weisman, Esq.
Greg Weisman, together with David Boren, launched the new Los Angeles office of Ritholz Levy Sanders Chidekel & Fields in March 2012. He is a partner and West Coast Chair of the firm’s cutting edge Apparel Industry Practice Group.
Greg’s practice encompasses a wide array of transactional matters, including trademark / copyright protection and enforcement, employment issues, intellectual property licensing, corporate and LLC matters, the drafting and review of any and all types of business and commercial agreements, anti-trust and pricing concerns, insurance and factoring issues, sale or merger transactions and all business and legal matters germane to the apparel, footwear and accessories communities. Over the years, Greg’s business practice has expanded into the entertainment community, where he is honored to represent several high-profile musicians, athletes, actors, models and other celebrities in connection with their merchandising, endorsement, branding and other “non-entertainment” and “off-the-field” business endeavors, both within and outside of apparel.
Greg has participated as a guest lecturer at UCLA Extension, Fashion Institute of Design & Merchandising (FIDM), Otis College of Art & Design, the California Copyright Conference, the National Association of Record Industry Professionals (NARIP) and the International Textile & Apparel Association (ITAA) on business and legal issues concerning the fashion industry. He has lectured on licensing at the MAGIC apparel trade show in Las Vegas, given seminars on Action Sports athlete endorsement contracts at the Action Sports Retailer (ASR) trade show in San Diego and the Surf Industry Manufacturers’ Association (SIMA) Boot Camp, and he has spoken on behalf of the International Association of Skateboarding Companies (IASC), the Small Business Development Center, Fashion Business Incorporated (FBI) and the California Fashion Association (CFA). Greg is a founding member of the Licensing Committee of the IP Section of the California State Bar. He is also an active member of the Textile Professionals Club, as well as the Los Angeles County Bar Association.
Greg is regularly quoted as an apparel and footwear industry expert by California Apparel News, DNR, Transworld Business and Women’s Wear Daily (WWD). He has also been recognized by Los Angeles Magazine in its annual list of “Super Lawyers” from 2008-2011 and was formerly named to its list of “Rising Stars” from 2004-2007, an honor bestowed on the top 2.5% of attorneys under 40 in Southern California.
Prior to Ritholz Levy Sanders Chidekel & Fields, Greg was Chair of the Corporate Department at a well-established business law firm, and he began his career as a tort litigator at a boutique firm, where he commenced his unique specialization in the representation of members of the fashion and action sports industries.
Education: University of San Diego School of Law, J.D., and University of California, Berkeley, B.A., 1991.
Wednesday, February 11, 2015
6:30 p.m. – Registration and networking
7:00 p.m. – Program begins
8:15 p.m. – Break
9:30 p.m. – Program ends
SAE Institute of Technology – Note NEW location, SAE has moved!
Now located in former Eastman Kodak Building
6700 Santa Monica Boulevard
Classroom 5, 2nd Floor
Los Angeles, CA 90038
Santa Monica and Las Palmas.
Enter lot from Las Palmas (76 Station on corner).
DIRECTIONS & MAP
Major cross streets: Sunset and Cahuenga.
Click here for map.
FREE: plenty of parking on the lot (enter from Los Palmas).
NOT IN LA? ATTEND VIA GOOGLE HANGOUT
If you can’t be here in person, join us via Google Hangout. If you have questions about this, please call or email Mary Bee at 818-769-7007 or firstname.lastname@example.org.
WHO SHOULD ATTEND
Music Publishing & Record Executives
Producers, Artists, Artist Managers and Artist Reps
Music Attorneys, Songwriters & Composers
Brand Marketing & Creative Executives
Accountants, Business Managers & CPAs
Anyone seeking better understanding of synchronization deals and music placement.
QUESTIONS FOR GREG AND PAUL?
Submit YOUR questions to be addressed during our program, via Twitter and follow us now: @NARIP. Submit questions in advance and / or during the session. Official event hash-tag is #NARIPSponsorDeal
FOLLOW US, LIKE US, LOVE US!
TWEET ABOUT OUR SPEAKERS & EVENT
- FREE for NARIP Members who attend online: Members MUST RSVP HERE
- $25 for NARIP Members who attend in person
- $40 for Non-Members who attend in person or watch online *
- $75 for lawyers who wish to receive 2.5 MCLE credits (includes admission). Call 818-769-7007 with your credit card or email email@example.com for this MCLE option.
* Non-members: please indicate in COMMENTS section of online registration form below if you wish to watch live online or attend in person.
Because you are registering for this program, we offer you the audio AND PowerPoint presentation in digital form from this session for only $25 (regularly $49.95).. Just select “Premium Ticket” option below when registering, and you will receive the audio and specified related documents after the program.
Current NARIP members who wish to watch our live stream online and pre-order audio and related documents of this program at discounted rate, simply buy a member-priced ‘in person’ ticket at the $25 NARIP member rate and indicate in the COMMENTS section that you are paying for an program pre-order.
NOT A NARIP MEMBER?
Not a NARIP member yet? Then what are you waiting for? Join NOW for as little as $9.95 per month.
2 WAYS TO REGISTER
1. Online: NARIP.com (just scroll down)
2. Phone: 818-769-7007
Advance RSVP encouraged.
Pre-paid admission guarantees seating.
We appreciate your cooperation.
Special thanks to Justin Pond, Stephen Herring and Bridget Gardiner at SAE Institute of Technology for their help organizing this event.
REGISTRATION OR OTHER QUESTIONS
Call us at 818-769-7007 or email mary AT narip DOT com.
SOURCES FOR MORE INFO
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The National Association of Record Industry Professionals is
the biggest music business network in the world, now in nine major cities.
We promote career advancement, education and good will among record executives.