NARIP markets & monetizes music | Learn Network Access Opportunity

In NY – Got Distribution? Digital Deal Secrets Revealed

You are cordially invited to NARIP’s

Got Distribution?

Digital Deal Secrets Revealed

on Tuesday, February 15, 2011

at Benjamin N. Cardozo School of Law in New York
in association with SELSA, the Sports & Entertainment Law Student Association

For those who want to get and make the most of digital distribution, NARIP presents this program to help understand the process.

With the array of possibilities available to distribute music today, he who succeeds is the one who manages his options best. How do you maximize distribution via the many avenues available, and integrate physical (independent), digital and mobile? With special emphasis on digital distribution and how to make the best deal – including a mock negotiation of a digital distribution agreement – our experts share their knowledge on this vital and fast-developing area.

You will learn low-cost (or no-cost) ways to get digital record distribution, sales arrangements, payment terms and other important deal points – everything you need to achieve sales success.

Learn the best distributors for your genre of music, how to approach them, and how to get the best deal and achieve maximum exposure for your product.


Sample agreement provided.

GUEST SPEAKERS (scroll down for speaker profiles):

Roger L. Cramer, Esq., Selverne & Company, PLLC

Jason Pascal, Esq., VP & Associate General Counsel, The Orchard Enterprises, Inc.

Keith Ghion, President, Geodesic Management (moderator)


Tuesday, February 15, 2011

6:00 p.m. – Registration and networking

7:00 p.m. – Program begins

8:15 p.m. – Break

9:30 p.m. – Program ends


Artist Managers, Producers & Artist Reps

Record, Distribution & Music Publishing Executives

Attorneys and CPAs

Anyone seeking to get digital and/or independent distribution or enhance and make the most of a current deal.


Benjamin N. Cardozo School of Law

Yeshiva University

55 Fifth Avenue at 12th Street

Room 206 (please note new room number)

New York, NY 10003

Click here for map.


$20 for NARIP Members

$40 for Non-members

$75 for lawyers who wish to receive MCLE credit (includes admission). Select Premium option below. MCLE accreditation pending.


A limited number of scholarships are available to attorneys who are recent graduates and not yet employed, and unemployed attorneys who must take CLE courses to meet state requirements. All requests must be made in writing accompanied by a completed registration form. No more than two (2) requests per person will be considered per calendar year. Requests should describe the applicant’s interest in the topic and justification for a waiver of fees. Requests must be accompanied by support documents for financial hardship approval. Requests and scholarships are not transferable. Approval will be based on needs and funds available on a first-come first-served basis. If approved, the scholarship will result in a waiver of the course fees for the specific program application. To apply, please send your request, in writing, prior to the reservation form deadline (minimum two [2] weeks prior to program date. Students must submit a copy of their student identification cards. All requests for scholarships should be sent to The National Association of Record Industry Professionals, P.O. Box 2446, Toluca Lake, CA. 91610-2446. Please call (818) 769-7007 or e-mail for more information.



1. Online: (just scroll down)

2. Phone: 818-769-7007

3. Walk-up (if space permits)

Advance RSVP encouraged.

Pre-paid admission guarantees seating.

No refunds.

We appreciate your cooperation.


Call us at 818-769-7007 or email


Roger L. Cramer, Esq., Selverne & Company, PLLC

Roger Cramer has been in music business since he was 17 years old starting as a DJ on college radio stations in his native Cleveland then later at the University of Michigan. It was at Michigan where he began promoting concerts and where he ran the university concert organization Eclipse Jazz. He had the good fortune to promote many of the jazz greats who performed in the late 1970s including Ella Fitzgerald, Count Basie, Sarah Vaughan, Oscar Peterson, Weather Report and Herbie Hancock, many of whom performed as part the Ann Arbor Jazz Festivals that Mr. Cramer organized. When he moved to New York City in 1981 he began managing artists, some of whom he met while working at Eclipse Jazz. He managed Shannon Jackson’s Decoding Society through whom he met Vernon Reid who later formed Living Colour. Roger managed Living Colour from 1984 until their break up in 1995. During this period, Roger also attended Fordham Law School and was admitted to the New York bar in 1988. Although a legal career in the music business was poised to commence, Living Colour’s success allowed Roger to pursue a full time career as a manager, and Living Colour went on to sell over 4 million albums and win 2 Grammy awards. Their single “Cult of Personality” is a classic. After Living Colour broke up Roger continued to manage artists including Wayne Shorter, Ween, Soul Coughing, Lisa Loeb, The The and Citizen Cope. In 2000 Roger decided to restart his legal career and joined the law firm of Selverne, Mandelbaum & Mintz. Following the breakup of SMM in 2008, Roger has been of counsel to the firm Selverne & Company, PLLC. As an attorney, Roger has had the pleasure and challenge of working with some of the top artists performing today including Nelly, Ludacris, Tiesto, Wu Tang Clan, Scissor Sisters and up-and-coming artists such as the White Rabbits, Freddie Gibbs and Los DaMystro, he provides legal services to a wide variety of clients including independent record labels, producers, composers, actors, filmmakers as well as to a variety of small businesses.

Jason Pascal, Esq., VP & Associate General Counsel, The Orchard Enterprises, Inc.

Jason Pascal is Vice President & Associate General Counsel at The Orchard, a physical and digital distributor of independent music and video. The Orchard has been in business for 14 years, and distributes recordings by 12,000 labels via 600+ retail outlets worldwide, with offices in 25 countries. Jason’s prior experience includes his own film / music / telecommunications law practice from 2002-2005, running the music division at the 1st ad-supported, digital distribution model called PlayJ, from 1999-2001, and Legal and Business Affairs at BMG International from 1996-1999. Jason has expertise in content licensing, music publishing, and digital distribution. Jason attended the University of Michigan and Brooklyn Law School.

Keith Ghion, President, Geodesic Management (moderator)

Bio posted shortly.


Roger L. Cramer

The Orchard

Geodesic Management


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The National Association of Record Industry Professionals promotes career
advancement, education and good will among record executives.

Date Feb 15, 2011
Event In NY - Got Distribution? Digital Deal Secrets Revealed
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