NARIP markets & monetizes music | Learn Network Access Opportunity

In TX – How To Create A Grand Slam Music Marketing Plan

You are cordially invited to NARIP’s

How To Create A Grand Slam

Music Marketing Plan

on Thursday, October 21, 2010

at Houston Community College in Houston

Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.

Music marketing experts give you the facts you need to take your artist to the top in this special NARIP session.


Roger W. Christian, Founder, RCEG Entertainment Group

Tracy Matthews, President, TME Company *JUST ADDED*



Thursday, October 21, 2010

6:00 p.m. – Registration and networking

7:00 p.m. – Program begins

8:15 p.m. – Break

9:30 p.m. – Program ends


Artist Managers, Producers & Artist Reps

Record & Music Publishing Executives

Concert Promoters, Agents, Tour Managers

Anyone seeking to create or enhance a music marketing plan or campaign.


Houston Community College
Spring Branch Campus
1060 West Sam Houston Parkway
The Screening Theater
Houston, TX 77043
(near the I-10 and Beltway 8)

Click here for map.


FREE for NARIP Members

$25 for Non-Members



Congratulations! You made a wise choice, and you’ll enjoy this NARIP program. Because you are registering for the program, we offer you the MP3 recording for only $20 more (regularly $39.95), a savings of $19.95. Please select the “Premium Ticket” option below if you’d like to add the MP3 to your order.


1. Online: (just scroll down)

2. Phone: 818-769-7007

3. Walk-up (if space permits)

Advance RSVP encouraged.

Pre-paid admission guarantees seating.

No refunds.

We appreciate your cooperation.


Call us at 818-769-7007 or email


Roger W. Christian, Founder, Roger Christian Entertainment Group

Roger Christian brings over 30 years’ of expertise in marketing, promotion, distribution, sales and management experience at major and independent labels to his clients. Owner / Founder of RCEG (Roger Christian Entertainment Group, LLC), Christian understands both sides of the music business and is himself a musician with 43+ years touring and recording experience (currently touring with Rachel Stacy Band wearing two hats: drummer and manager). RCEG signs artists and consults indie labels and artists with distribution, retail, marketing and promotion needs. He has worked for major labels in major markets including Universal Music Group in Los Angeles, Dallas and Chicago as Senior Director of Country Music Sales & Marketing; at CBS Records (now SONY Entertainment) in New York as Sales Manager; and at MCA and Motown Records in Denver as Sales & Marketing Rep. Major artists he has worked with include Lionel Richie, Stevie Wonder, Guns n’ Roses, Trisha Yearwood, Shania Twain, Toby Keith, Jay Z, Dr. Dre, Eminem, Mariah Carey, 2 Live Crew, Salt-N-Pepa, Mary J. Blige, Diana Krall, Black Flag, The Rippingtons, MC Hammer, Tower of Power, Robben Ford, Rascal Flatts, Johanna Brooke, Abra Moore, Vertical Horizon, Alison Kraus, Diana Krall, The Replacements, Ricky Skaggs, George Strait and others. Christian holds an MBA from the University of Texas at Dallas and a BS degree from the University of Texas at Dallas in Business and Marketing. He has received multiple awards and recognition for his work including Universal Music Group’s Outstanding Achievement Award (2003) and National Marketing Award (2002), Universal’s Branch of the Year (Chicago in 1999 and Dallas in 1994), and CBS Records’ Sales Rep of the Year Award (1987).

Tracy Matthews, President, TME Company

Tracy Matthews is the President of TME company, a personal management company representing a diverse roster of talent including Legendary Funk artist George Clinton, Kathryn Griffin-Townsend (sister of Director/Producer Robert Townsend and daughter of Ed Townsend, who pinned the Marvin Gaye classic “Lets Get It On”), and former NBA player Ricky Pierce. Prior to ESM, Mr. Matthews served in a dual role as Director of Licensing, Rights and Clearances and Budget Director at Music World Entertainment, a management firm, representing the likes of Beyonce Knowles, Destiny’s Child, Kelly Rowland, and Lyfe Jennings. In 2007 he served as Budget Administrator for the “Beyonce Experience” Tour and in 2009 he served as Tour Administrator for the “I Am Sasha Fierce” Tour. Simultaneously during his tenure at Music World Entertainment, Mr. Matthews administered MWE Publishing on behalf of Mathew Knowles as well as publishing companies for Kelly Rowland, Michelle Williams and Solange Knowles before they obtained publishing deals. Tracy Matthews has worked in the Music Business Industry for over a decade accumulating a unique body of experience in the areas of concert promotions, artist management, music publishing and record label operations. He has held positions at Sanctuary Urban Music Group, once the largest independent record label in the world, as well as SFX Theatrical Group where he learned to market touring Broadway plays. In the early part of his career, he worked for the largest producer and promoter of live events in the world, Clear Channel Entertainment now called Live Nation. There, he mastered the art of developing entertainment properties, acquiring sponsorships, and producing, marketing, and promoting live events including large scale national tours, and festivals. His very first position in the music industry was as a radio and marketing intern with Word Records, a Gospel label In Nashville, Tennessee whose roster included The First Lady of Gospel Music, Shirley Caesar and Marvin Sapp. Mr. Matthews holds a dual degree in Business Administration and Music from Fisk University and a Masters degree in Music Business and Entertainment Industries from the University of Miami.


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Date Oct 21, 2010
Event In TX - How To Create A Grand Slam Music Marketing Plan
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