General Manager, WWE Music Group, A Division of World Wrestling Entertainment, Inc.
As the General Manager of WWE Music Group, A Division of World Wrestling Entertainment, Inc. Neil Lawi is responsible for all aspects of music business for World Wrestling Entertainment. This includes music for television programming, films, TV specials and other projects involving music. The most recent example of this, Lawi confirmed Green Day’s “Know Your Enemy” to be the new theme song for WWE’s Friday Night SmackDown. In 2006 Lawi took the position of GM at WWE Music Group where he works to link the WWE brand with popular music across all mediums, including film, television, radio, the Internet, ring tones, video games, and emerging digital technologies. WWE Music Group works with in-house talent, as well as established recording artists and outside labels and management, to create new music for WWE television and pay-per-view programming, WWE Superstar albums, entrance theme collections, and a variety of new initiatives. Lawi joined WWE in 2003 to lead the company’s PR department where he was responsible for securing media exposure for WWE Superstars such as Vince McMahon & the McMahon Family, Stone Cold Steve Austin, Hulk Hogan, “Rowdy” Roddy Piper, Ric Flair, Triple H, Torrie Wilson, Stacy Keibler, Big Show and John Cena among others. Lawi came to WWE from Columbia Records where he held the position of VP of Publicity after working his way up from interning at the company. At Columbia he worked with artists such as James Taylor, Aerosmith, Jeff Buckley, Chuck D from Public Enemy, Shawn Colvin, Cypress Hill, Train, Neil Diamond and many others. He also supervised record labels that came through Columbia such as American Recordings where he worked with Rick Rubin, Johnny Cash, T Bone Burnett & The Coen Brothers and their label, DMZ Records. DMZ featured artists such as Ralph Stanley and soundtracks to Cold Mountain, A Mighty Wind and The Ladykillers. Lawi holds a BS degree in Management and double minor in Marketing and Organizational Studies from Ithaca College.