CEO In Residence, Bluestone Partners
Martin Pazzani is a CEO in Residence with Bluestone Partners in Beverly Hills, CA where he is pursuing capital investments in music, branded entertainment and media space and building an innovative worldwide alliance of best-in-class companies to capitalize on the growing applications for commercial music and sound, the growing importance of audio as a global communications tool, and the morphing of the music business into a new format that is part entertainment, part advertising, and part technology.
He is a seasoned global business executive and marketing decathlete with a 28-year tenure in management, brand building, integrated marketing and strategic development that spans the ad agency, corporate and entrepreneurial worlds, who until recently was Chairman/CEO of Elias Arts, the world’s most awarded music, sound and audio identity copy where they transformed the company into a diversified music agency.
Elias Arts, the most awarded commercial music and sound company in history, creates original music and sound design for television, advertising, cinema, and products/environments, and is the pioneer in the new field of audio branding. With clients that have included over 700 of the Fortune 1000, Elias Arts’ music, scoring, and audio logos have been used by the most well known brands in the world, including Nike, Adidas, Coke, Pepsi, Infiniti, Lexus, Chrysler, Cadillac, Audi, Anheuser Busch, Cisco, AOL, Yahoo, Microsoft, American Express, Visa, and many others.
During his eclectic career, Martin has done business on six continents and held senior positions in major corporations and agencies alike, including Foote Cone & Belding, the Interpublic Group, DDB Needham, Bally Total Fitness, and Heublein (now Diageo). In all these roles, Martin has been a strong proponent of using music and sound as a key element in the marketing mix, and he believes that the applications of audio have unlimited potential in the fragmented multi-media marketplace of today, and tomorrow.
When not commuting between NYC and Los Angeles, Martin has a passion for international adventure and travel. As an avid mountaineer, he has climbed major peaks on all seven continents and explored Antarctica, Easter Island, Ngorongoro Crater, the Equatorial Rainforests and more. And as a former F2000 racing driver, he has a keen appreciation for the value of speed, competition, and high performance. He resides in New York City and Hollywood, CA.