The Synch Agents* featured in NARIP Pitch Sessions are among the top sales and marketing executives who actively place music owned by songwriters, composers and independent music publishers.
Many music buyers – directors, producers and music supervisors – name these Synch Agents as among their go-to music providers. These Agents, who NARIP has researched and interviewed, have placed thousands of songs in blockbuster films, hit television shows, trailers, global promotion and advertising campaigns, and video games.
At NARIP’s intimate sessions, you get to meet and pitch Synch Agents for current placement opportunities and representation, and get immediate feedback.
Come meet these career-makers.
BACKGROUND
Since 2011, NARIP Music Supervisor Pitch Sessions have secured over 1,000 placements in blockbuster films, hit television series, global promotion and advertising campaigns, and trailers for NARIP members.
NARIP members have also secured publishing deals and formed creative collaborations too numerous to mention as a direct result of these NARIP’s Sessions.
Topics
- Trends in synch licensing and agent deals
- Exclusive, non-exclusive, single-song deals
- Budgets and fee ranges
- Royalties, copyright ownership, rights retention
- Fees and deal points between synch agents and their clients
- Which synch agents seek a transfer of copyright(s) for their services, and under what circumstances
- Song re-titling
Small, focused NARIP Sessions enable one-on-one time and immediate direct feedback to music presented by participants. At hundreds of NARIP Sessions, we asked every guest music supervisor how to better market music to them. Their one consistent piece of advice? Get representation!
At NARIP Synch Agent Pitch Sessions, limited to 16 people, you get to know the synch agents and they to get to know you.
Most important, attendees meet these key players, paving the way for possible representation and ongoing opportunities, and giving them an edge in a competitive market.
* Synch Agent: A synchronization or “synch” agent represents music copyrights – either the composition, the sound recordings, or both. They pitch music to buyers and their representatives, including to music supervisors. Synch agents are typically compensated on a commission basis and do not own or control the copyrights they represent. While synch agents usually focus on entertainment and media exploitations, traditional songplugger services also include placement of represented songs with recording artists.
WHAT TO EXPECT AT A NARIP SYNCH AGENT PITCH SESSION:
PREPARATION IS KEY
As with NARIP Music Supervisor Pitch Sessions, NARIP’s Synch Agent Pitch Sessions are limited to an enrollment of just 16 people. About one week prior to NARIP’s Session, all registrants will get a brief of the guest’s then-CURRENT music needs. Each registrant will have a chance to pitch in response to the music briefs provided and get immediate feedback to music pitched. Each participant must submit 7 songs (MP3s only please) 36 hours prior to NARIP’s Synch Agent Pitch Session. Please note that due to time constraints you will only be able to pitch your TOP 3 songs for consideration and immediate feedback (more, if time permits). This process takes the mystery out of why a piece of music does or doesn’t fit. On-the-spot feedback enables registrants to re-work tracks and re-submit, which creates a much higher probability to get them licensed (choose well!).
If you do not have music that matches the current needs of the guest, fear not! You can still attend and present the top three songs in your catalog. Make sure the songs are unique and captivating. This is helpful because a music supervisor’s needs change constantly. To optimize impact of music you pitch at NARIP’s Synch Agent Session, we highly recommend that you target the briefs.
In addition to pitching for current placement opportunities, NARIP’s guest Synch Agents will consider music pitched for representation.
Good luck and see you there!
BEFORE NARIP’S SYNCH AGENT PITCH SESSION:
- NARIP prepares a one-sheet for each participant including your photo and bio for the guest to use and review at the event, and to take with him after the event. We will request your photo and bio one week prior to the event. In preparing these materials, we recommend you focus on brief career highlights in your bio and have a professional photo available.
- Approximately 5 to 7 days prior to NARIP’s Session, you will be sent a project brief describing several cues needed for a current project(s) of our guest speaker. These often include reference songs or links so that you can hear exactly what he seeks or needs to replace.
- You will submit your tracks with writer, publisher and other rights holder information that will also be supplied to the music supervisor during and after NARIP’s Session.
- You will get submission and meta-tagging guidelines, and mentoring as to how best to prepare your music for submission.
DURING NARIP’S PITCH SESSION:
- You will get to play at least three songs (sometimes more, if time permits) for the guest music supervisor who will provide feedback to you for each one.
- NARIP moderator asks very specific questions to help participants learn and understand how to modify their tracks to make these more place-able for the guest supervisor’s specific needs at hand.
AFTER NARIP’S PITCH SESSION:
- NARIP provides guest music supervisor with participant one-sheets and all music from NARIP’s Session, including notes detailing the guest music supervisor’s interest in specific tracks.
- If requested by guest music supervisor, NARIP conveys additional tracks, remixes, instrumentals etc. to him.
- If approved by guest music supervisor, NARIP provides his contact details to registrants.
Special thanks to Mark Nguyen of Planet LA Records and Elizabeth Heidt of Gibson for hosting.
