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Past Events

Digital First Impressions: How To Get A Response

Mar 30, 2021

NARIP Webinar

Digital First Impressions:

How To Get A Response

Tue Mar 30, 2021 at 3pm PST

with Tess Taylor, President

National Association of Record Industry Professionals

  When you email a music buyer, you can be sure one hundred other people are doing the same. So how do you get the recipient to open your email and respond? Copy-and-paste emails don't work. Instead, show people that you appreciate their time by sending clear, well-researched, short emails and then your response rate will go up. NARIP President Tess Taylor shares how to get through to music buyers and other busy people. With a 95%+ response rate to her inquiries and outreach, she has amassed a quiver of arrows you'll want to learn and then use yourself, including:
  • Digital signatures
  • Little-known information sources
  • Referrals & recommendations
  • Telephone etiquette
BONUS: Sample of a great email pitch.  
About Tess Taylor
Tess Taylor is president of the National Association of Record Industry Professionals (NARIP.com, est. 1998) which promotes career advancement, education and good will in the record industry and related music fields. She is creator of NARIP's Music Supervisor Sessions which have yielded over 2,000 music placements for participants and sold out in Los Angeles, New York, San Francisco, Berlin, Paris and London.  She is also creator of NARIP’s Synch Agent Pitch Sessions which have secured thirty-two (32) synch rep and/or music publishing deals for NARIP members since series inception in 2018. One of the nation's leading authorities on careers in recorded music, Ms. Taylor has been called The Job Whisperer and has connected countless people to jobs and opportunities through her work in the U.S. and abroad, cultivated business and creative collaborations for over three decades, helped launch hundreds of projects and several companies. She has consulted for leading businesses such as InsideSessions (a joint venture between the Universal Music Group and Penguin Putnam, Inc.), The Walt Disney Company, BMG Entertainment (formerly Sony BMG) and Concord Records.         Dubbed "International Music Ambassador" by music supervisor P.J. Bloom (the Glee franchise, CSI: Miami, and now SVP of Film & TV Music at Warner Bros. Records), and “a tour de force” by music supervisor Thomas Golubić (Breaking Bad, The Walking Dead, Ray Donovan, Six Feet Under), Ms. Taylor works with international music associations to connect their members to opportunities in major US music markets.         Ms. Taylor is a vigorous defender of intellectual property rights and has lectured throughout the U.S. and around the world in 13 countries to date, including at the Harvard Business School, in Berlin, Bangalore and elsewhere, and at MIDEM, Toronto International Film Festival (TIFF), SXSW, USC Gould School of Law - Beverly Hills Bar Association Institute on Entertainment Law & Business, and others. Ms. Taylor is also President of the LA Music Network (LAMN.com, est. 1988) and creator of the LAMN Jam Music Contests which launched the Mowglis who won in 2011. LAMN Jams helped launch 2006 winner Tim Fagan who then won a Grammy with Colbie Caillat, and 2007 winner Aloe Blacc. From 1988 to 1993 Ms. Taylor was employed at MCA Records, Inc., last serving as Associate Director of Marketing. A classically trained pianist, she studied music at the University of Vienna and is a Phi Beta Kappa, Magna Cum Laude graduate of the University of Redlands' Johnston College where she received her BA degree in music, German language and literature.  A coffee snob, she loves traveling the world, fine fountain pens, reading, dogs (please adopt, don’t buy!), hiking with her handsome American Staffordshire terrier Franz, and the recordings of Glenn Gould, Pete Townshend and David Bowie.
  WHEN Tuesday, March 30, 2021 2:45 p.m. PST – Sign on, networking 3:00 p.m. PST – Program begins 4:00 p.m. PST – Audience Q&A 4:30 p.m. PST - Program ends WHERE
All NARIP events will be online only for the foreseeable future via Zoom.
COST $10 for current NARIP Members $30 Non-Members Not a NARIP member yet?  What are you waiting for?!  Join NOW for as little as $9.95 per month.
BONUS Congratulations! You made a wise choice, and you’ll enjoy this NARIP Webinar. Because you are registering for the program, we offer you the MP3 recording of this Webinar and accompanying documents (a music publishing administration form agreement) for only $29.95. Please select the “Premium Ticket” option below when you register to add the MP3 and form agreement to your order (all FREE for NARIP Executive Members).
2 WAYS TO REGISTER 1. NARIP.com (just scroll down) 2. Call 818-769-7007 Pre-paid admission guarantees your spot, NARIP events sell out (especially the FREE ones 🙂 No refunds. We appreciate your cooperation. FOLLOW US, LIKE US, LOVE US!  TWEET ABOUT NARIP & OUR EVENT! QUESTIONS Call us at 818-769-7007 or email info AT narip DOT com.
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The National Association of Record Industry Professionals promotes career advancement, education and good will among record executives.

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