PROGRAM DESCRIPTION

Despite massive changes in the modern music and record industries, radio airplay remains one of the most valuable marketing tools available today to expose music to the masses.

• Commercial Broadcasters: Who they are and what they want
• Brave New World: Spotify, Pandora, iCloud
• Programming Formats
• Who & What Determines Which Songs Receive Airplay
• Atlanta Metro Area & Beyond
• Tastemakers
• Independent Music Promoters
• Preparing A Radio Campaign
• Developing Relationships With Station Personnel
• Tracking Airplay
• Rotations, Resources & Research
• Radio Consultants
• Syndicated Radio Shows, Local and Seasonal Music Programming
• Understanding Radio Ratings

NARIP PROGRAM NUMBER: P164
PROGRAM DATE: July 20, 2011 in Atlanta, GA
PROGRAM TIME: 1:13:46 (1 Hour, 13 Minutes & 46 Seconds)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
NARIP
SAE Institute of Technology

Jerry Clark, JFC, Inc., Radio Promotions

Formerly VP of So So Def / Island -Def Jam, and president of SRC South/Universal.

Lee Cagle, PD at WSB-FM.

Cagle (one name…like Prince….Sting…Cher…Madonna) started in radio in 1989 at KKYK/Little Rock as a part time DJ and remote tech. He went to B97 in New Orleans in March of 1990, when he stayed until December of 1995. While there he had several jobs, including Asst. Music Director, Promotions Director, Remote engineer, Asst. Production Director, Copy Writer…all at the same time. He left New Orleans in 1995 to be the Music Director at KQKS in Denver, where he stayed until 1998. In 1999 he became the Program Director of KXHT/Hot 107 in Memphis, where he stayed until 2001. In July he took an A&R position with JCOR Records until the company went bankrupt in 2002. In 2002 he became Program Director of KPAT-95.7 The Beat/Santa Maria and KWWD-Wild 106/San Luis Obispo, CA. He stayed there until 2003, at which time he joined Cox Radio Atlanta, where he programmed several stations in the past.

Eileen Tilson, NARIP Atlanta Executive Director, VP of New Media Marketing & PR at Tipping Point Entertainment Group (moderator)

Eileen Tilson is Executive Director of NARIP Atlanta and VP of New Media Marketing & PR at Tipping Point Entertainment Group, a full service entertainment career strategy company that works with its clients to maximize every opportunity to insure career success. Eileen started her publicity career in politics before a fateful meeting with radio legend Leslie Fram and her husband (TPEG Founder and President) Lanny West launched her career in the music business. Groomed by some of the most respected professionals in the industry, Eileen quickly educated herself on the evolving music business, and specializes in social media and networking, viral marketing, and music 2.0. She divides her time between Atlanta and New York.

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