How To Market & License Music For Film & TV in Houston
How To Market & License Music For Film & TV in Houston
$39.95 – $75.00
With declining record sales, the focus on placing music in film, TV and other media has skyrocketed. Placements are the new coin of the realm, and in this latest of NARIP’s “Art of the Music Deal” series, three experts face off in a live negotiation of key deal points and contractual issues in a music license agreement.
Also discussed: marketing music for film and TV to make it more attractive to buyers, where to find them and how to put yourself in line for the most favorable possible deal.
These experts come together to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.
Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the short- and long-term implications to your artists’ careers may be.
Most importantly, you will see HOW a license deal is negotiated and be involved in the process.
Get educated about the art of deal-making!
Producers, Artist Managers and Artist Reps
Record & Music Publishing Executives
Those seeking music placement opportunities
Major areas of negotiation, including:
- The right time to make a deal.
- Fee ranges
- Things to avoid
- Closing the deal
- Case studies: what works, what doesn’t and why
- Making the pitch: necessary elements
- What music buyers such as music supervisors really look for
- How to increase the impact and marketability of music
Barry Coffing, CEO & Founder of Musicsupervisor.com and Uprising Entertainment, and Director of NARIP Houston
Erin Rodgers, Esq., Music Attorney, Texas Accountants and Lawyers for the Arts
NARIP PROGRAM NUMBER: P89
PROGRAM DATE: August 20, 2009
PROGRAM TIME: 1 hour, 47 minutes, 48 seconds (1:47:48)
Call 818-769-7007 or contact NARIP
Mr. Coffing is CEO and Founder of MusicSupervisor.com and Uprising Entertainment. A 20-year industry veteran with major credits to his name, he is an Emmy-nominated composer and was signed to Warner Bros. Records in the 1990s. He has written hit songs that have charted around the world, including the #1 “I’ll Come Back To You.” He won Best Producer of the year at the Beverly Hills Film Festival in 2003, and has written and produced over 200 songs in film and TV including #1 hits and gold-selling soundtracks. He has worked with almost every major film company and television network. His knowledge of both sides of the licensing equation led him to create MusicSupervisor.com which has been used to find music for projects including Dexter, Ugly Betty, Burn Notice, Blonde Ambition, Lost, Love Kill, License to Wed, Swing Vote, Real Girl, Assassination of a High School President, Sexual Healing, Invincible, The Unit, Direct Contact and others. Barry has lectured on the music business at USC, Vanderbilt and The University of Houston.
With his professional relationships, especially at major film companies and TV networks on both coasts, and a strong
background in the business as an executive and successful composer / artist, Mr. Coffing is uniquely positioned to help NARIP members identify opportunities in film and television, and to create and sustain long-term careers in the music business today.
Erin Rodgers, Esq.
Erin Rodgers is currently the staff attorney for Texas Accountants and Lawyers for the Arts, and also works with the Law Office of Al Staehely. Erin earned her law degree from the University of Houston, after obtaining a bachelor’s degree in music business from Loyola University New Orleans. Erin specializes in legal issues pertaining to the music industry, and has given many lectures on the topic of copyright and trademark law for musicians, artists, and filmmakers. Aside from being a lawyer, Erin is also a classically trained musician (clarinet). She’s also a singer and guiarist in the band Kennedy Bakery.
Program music courtesy of Sparks & Silhouettes
The National Association of Record Industry Professionals promotes
career advancement, education and good will among record executives.
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