Market Music For Film & TV: Herman, Lawi, Rudge etc. in NY
Market Music For Film & TV: Herman, Lawi, Rudge etc. in NY
Jaime Herman, Esq., Neil Lawi, Joe Rudge and Jon Stone give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.
With declining record sales, the focus on placing music in film, TV and other media has skyrocketed. Placements are the new radio, and in this special program top experts face off in a live negotiation of key deal points and contractual issues in a music license agreement.
Also discussed: marketing music for film and TV to make it more attractive to buyers, where to find them and how to put yourself in line for the best possible deal.
Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the implications to your artists’ careers may be.
Most importantly, you will hear HOW a license deal is negotiated and be involved in the process.
Get educated about the art of deal-making!
- Artist Managers, Producers & Artist Reps
- Record & Music Publishing Executives
- Licensing & Film Music Professionals
- Anyone seeking to create or enhance revenue from music licensing.
- Fee ranges
- Things to avoid
- Closing the deal
- Case studies: what works, what doesn’t and why
- Making the pitch: necessary elements
- What music buyers such as music supervisors, ad agencies and gaming companies really look for
- How to increase the impact and marketability of music
- Background for Negotiation & Deal Points
- Top Ten Tips To Market & License Music For Film & TV courtesy of Carolyn Richardson
- Music Licensing Submission Tips courtesy of Chris Austria
- Sample Master Use & Synch License courtesy of Barry Coffing
- Synch Questionnaire courtesy of Jon Stone
- Recommended Reading
- List of Music Placement and “Song Plugger” Companies
- Executive Profiles & Contact Details
NARIP PROGRAM NUMBER: P124
PROGRAM DATE: Oct 14, 2010
PROGRAM TIME: 1 hours, 44 minutes, 01 seconds (1:44:01)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
Jaime Herman, Esq., Sloss Eckouse Brennan LLP
Jaime Herman is an attorney at Sloss Eckhouse Brennan LLP and has been specializing in providing counsel in the music and film industry since 2005. She provides representation to a variety of industry talent, including musicians, songwriters and managers. Ms. Herman also provides counsel to institutional clients, including media companies. Notable clients of the firm are World Wrestling Entertanment, Wilco, Ryan Adams, Fountains of Wayne, Adam Schlesinger, James Iha, The B-52s, Elvis Costello and Robert Randolph, among many others. Ms. Herman is a graduate of the University of Pennsylvania and Brooklyn Law School.
Neil Lawi, General Manager, WWE Music Group, A Division of World Wrestling Entertainment, Inc.
As the General Manager of WWE Music Group, A Division of World Wrestling Entertainment, Inc. Neil Lawi is responsible for all aspects of music business for World Wrestling Entertainment. This includes music for television programming, films, TV specials and other projects involving music. The most recent example of this, Lawi confirmed Green Day’s “Know Your Enemy” to be the new theme song for WWE’s Friday Night SmackDown. In 2006 Lawi took the position of GM at WWE Music Group where he works to link the WWE brand with popular music across all mediums, including film, television, radio, the Internet, ring tones, video games, and emerging digital technologies. WWE Music Group works with in-house talent, as well as established recording artists and outside labels and management, to create new music for WWE television and pay-per-view programming, WWE Superstar albums, entrance theme collections, and a variety of new initiatives. Lawi joined WWE in 2003 to lead the company’s PR department where he was responsible for securing media exposure for WWE Superstars such as Vince McMahon & the McMahon Family, Stone Cold Steve Austin, Hulk Hogan, “Rowdy” Roddy Piper, Ric Flair, Triple H, Torrie Wilson, Stacy Keibler, Big Show and John Cena among others. Lawi came to WWE from Columbia Records where he held the position of VP of Publicity after working his way up from interning at the company. At Columbia he worked with artists such as James Taylor, Aerosmith, Jeff Buckley, Chuck D from Public Enemy, Shawn Colvin, Cypress Hill, Train, Neil Diamond and many others. He also supervised record labels that came through Columbia such as American Recordings where he worked with Rick Rubin, Johnny Cash, T Bone Burnett & The Coen Brothers and their label, DMZ Records. DMZ featured artists such as Ralph Stanley and soundtracks to Cold Mountain, A Mighty Wind and The Ladykillers. Lawi holds a BS degree in Management and double minor in Marketing and Organizational Studies from Ithaca College.
WWE programming reaches nearly 16 million people per week in the U.S., and is available to nearly 500 million homes worldwide. “Monday Night RAW” on the USA Network is among the most-watched regularly scheduled programs on prime time cable television and anchors USA as a top-rated network. October 1, 2010 marked the move of “Friday Night SmackDown” to SyFy where the premiere episode was the network’s most watched show of the week. “WWE Superstars” which airs Thursday’s on WGN America is the most watched regularly scheduled program among households, total viewers and all key demographics for the network. WWE’s newest program, “WWE NXT” launched February 23, 2010 and can be seen exclusively on WWE.com on Tuesday’s.
Joe Rudge, Music Supervisor, Search Party Music
After seeing his first Kiss Army concert in 1978, Joe Rudge was hell-bent on a career in music. His father, tour manager for The Rolling Stones and Lynyrd Skynyrd, took Joe on the road throughout the late seventies, kindling a life-long interest in the music and entertainment industry. Joe started as a production assistant at VH1, but soon moved on to music supervision when he was hired to music supervise for The Disney Channel. 2006 was a breakthrough year for Joe when he music-supervised the cult hit BRICK for Focus Features and the ABC shows LOST and SIX DEGREES through the music supervision company Search Party Music. Joe’s recent film credits include ROMAN POLANSKI: WANTED AND DESIRED for Think/HBO Films, the Paul Dano & Zooey Deschanel film GIGANTIC, and the Alexis Bledel film THE GOOD GUY. Joe’s most recent films include BLUE VALENTINE starring Ryan Gosling and Michelle Williams and TWELVE for director Joel Schumacher. Currently he’s music supervising Wayne Wang’s SNOW FLOW AND THE SECRET FAN for Fox Searchlight and Aza Jacob’s TERRI for ATO Films. In addition to film and television, Joe also music-supervised a number of commercials with Search Party Music.
Jon Stone, Founder, Deepfreeze Music
Jon has worked in music for over 20 years as a musician, songwriter, producer, artist manager, and in music publishing, rights clearance, consulting and music supervision. Jon also served as synch licensing manager for a prestigious independent music publisher, negotiating and licensing placements of some of the most famous pop and jazz songs of the 20th Century for TV, film, commercials, stage, video games and more. Jon started Deepfreeze Music to promote the music of his former clients for synch placements, and has recently expanded to represent the music of new clients from as far away as New Zealand. Erik Masone joined Deepfreeze in 2008. Recent projects include music supervision for the soon-to-be released indie feature film Missing Pieces and music supervision and rights clearance on a documentary in production about the famed 1970s NYC rock club Max’s Kansas City. Jon lives and works in Brooklyn, NY.
Dan Strader, NARIP Board Member and President, Geodesic Management (moderator)
Program music courtesy of The G-Man (Golosio Music Publishing, BMI)
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The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2013, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email email@example.com with "License Request" in the subject line.