NARIP markets & monetizes music | Learn Network Access Opportunity

Jason J. Coochwytewa

Director, Phoenix Chapter

Jason Coochwytewa is Director of NARIP’s Phoenix Chapter, and also President / Owner of Red Note, Inc.

With a diverse background in the advertising and marketing industry of 14+ years, Jason Coochwytewa began his work in entertainment in 2000 as an executive at a large-scale Native American casino in New Mexico. It was here that Jason was introduced to the “business-side” of the music industry: booking, marketing, and creating casino promotions around major national headlining acts. However, his appreciation for music in the art form was discovered as a young boy. Deeply rooted in his Native American culture, his father sang and taught him traditional Hopi songs, emphasizing the importance of listening to the words, rhythm and beat. Time spent with his father laid the foundation to what would eventually become Jason’s passion in life: music.

In 2005, Jason launched Red Note, Inc. based in Phoenix, Arizona, and now works full-time planning and managing intimate to large-scale event productions and promotions including festivals and headlining music concerts. Jason has been involved with over 100 shows, working with legendary to “fresh on the scene” musicians and bands. In 2008, Red Note, Inc. produced two major events during Super Bowl XLII; the Arizona Indian Festival with estimated audience of 20,000 and the Native American component of the NFL’s Super Bowl XLII VIP Tailgate Party for 10,000 individuals. Jason serves as a juror on the Canadian Aboriginal Music Awards and is an advisory board member for the launch of the World Indigenous Music Awards set to take place in 2010 in Canada. He is a graduate of Arizona State University with a Bachelor of Science in Marketing, and is an alumnus of Valley Leadership – Class 26.

He currently serves on the Board of Trustee with the Arizona Science Center and a board member with both the Girl Scouts of America Arizona Pine Council and the American Indian Chamber of Commerce of Arizona. Jason once again serves as co-chair of the Arizona Diamondbacks Native American Day on July 12, 2009 at Chase Field in Phoenix, Arizona.