Marketing in music: promotion tips for aspiring musicians

"Just don't scratch it!" - said his roommate anxiously, handing us a plastic box with a shiny CD inside. Because even the smallest scratch on the mirrored surface could destroy the precious item and render it unreadable. A real shock for a demanding musician, who for months "hunted" for a new album of his favorite band. Today, a musician no longer has to fear that his fan will never hear a new single because of a scratched record. The music industry allows people to share their work through social networks, streaming services and other platforms. But premiering a new song on a personal account is just a small tip of a huge iceberg. Check out our collection of helpful tips on how to nurture a budding musician online without giving up halfway through.

Be patient

Before you climb to the top of musical Olympus and decide to release your first demo, remember the old criticism that isn't always kind. Most likely your close friends will appreciate your work and praise you for your perseverance. An ordinary listener, however, may not like the track at all. But don't be offended and delete the comments under the post. Especially if they have been clearly argued. Such reviews reflect the interest shown, draw other users' attention to your work, and point out glaring errors that urgently need to be corrected.

That said, don't forget to play at the casino https://nongamstopcasinos.net/irish-casinos-not-on-gamstop/. It's the best solution to relax, make friends and make money. Only at a casino will you find great bonuses and slots.

Don't be afraid to say it out loud

Let's assume that you write music in the style of dark electro. Certainly, there are thematic communities on social networks that regularly share musical experiences - real connoisseurs of Dark Electro. Write to the administrator, show him the finished material and discuss the terms of publication. It is unlikely that your tracks will go unnoticed. Besides, on large, non-public forums the word-of-mouth principle works very well: one or two posts and you'll get an offer to play at a Saturday party. And you're already well on your way to solo gigs.

Learn to delegate responsibility

The hectic pace of modern life doesn't leave a chance to fully immerse yourself in the abyss of perfectionism. We love to bring the creative product to perfection, naively believing that no one will do the job better than us. When it comes to promotion in the music industry, however, such maximalism only does harm. After all, creating a quality composition is a lengthy process that requires excellent skills in mastering, mixing, arranging, etc. Not to mention the next stage where you have to change the vector of your work and get familiar with marketing concepts. Are you ready to take on this responsibility? Or is it better to create a small team where one person writes the music, another mixes it, and the third promotes the brand on social media? It all depends on what kind of result you want and how much time you are willing to spend to get it.

Take care of your image

Kurt Cobain gave over eighty interviews in one month. An intense media life allowed the legendary musician to create a consistent image of a creative personality in the eyes of fans. Consider what sets you apart from other artists and how you can emphasize your uniqueness through your personal brand. This includes your appearance, the way you perform, the genre in which you write music, and even the principles you follow in life. By the way, visual identity is not only important for stage design, but also for social media. If you are not a graphic designer, find someone to reflect your philosophy in your logo or on your future album cover. Finally, original imagery increases recognition and builds credibility for established labels.

Familiarize yourself with streaming services

CDs are either a thing of the past or a collector's item. Today, users pay a subscription to a streaming service to listen to a new single or long-awaited album. Spotify, VK.Music, Ya.Music, SoundCloud and Apple Music are the most popular platforms to publish your music. If your music "resonates" with users and reaches a large audience, the service will add it to themed playlists. You can purchase a spot in the selection for a targeted group if you are willing to spend a large amount of money.