In Atlanta: Artist Development Strategies From Top Music Managers
Feb 20, 2019
Artist Development Strategies From Top Music Managers
Wed Feb 20, 2019
in Atlanta
An artist manager helps shape and guide talent from the recording studio to the global marketplace, securing opportunities and avoiding minefields. Join our special guests at this NARIP program to hear their strategies and how they create value and long-lasting careers for their artist clients. YOU WILL LEARN Pre-Release- Defining the artist to create an image
- Image cultivation, planning and tailoring social media presence
- Focus: “owning” one social media channel
- The right kind of release: mixtapes & features, drip (one single every 2 months), full album or EP, giving music away for free (like Chance The Rapper)
- PR and content strategy set-up, word-of-mouth teasers
- Co-writing and collaborating to accelerate exposure
- Gaining, refining performance experience
- Developing professional presentation
- Making the right record: selecting producers and the rest of the team
- Case studies: successes from our speakers to apply to upcoming artists
- Connect through live performances: festivals, charity events, support tours
- How to create sales demand for music
- How, if and when to spend on play-listing
- Domestic and international marketing
- Endorsements, branding, product cross-promotion as reach grows
- Merchandising
NOTE WHEN REGISTERING: Some people have reported a problem with online registration for this event, and that incorrect ticket price renders when checking out. If this happens to you, please (1) call 818-769-7007 to register by phone; (2) send appropriate amount to payments@narip.com and include your name, phone number and number of tickets; or (3) pay at the door tonight. A thousand pardons for any inconvenience, our Webmaster is working on this NOW.
BONUS #1NARIP Members Get LIVE Feedback To Artist One-Sheets From Guest Experts.
A limited number of NARIP members have the opportunity to have an artist one-sheet reviewed LIVE at our event and receive direct feedback from our guest experts. Submissions from NARIP members will be given priority to receive feedback (one submission per person). To have YOUR (or your artist's) one-sheet critiqued, please fill out this form:
NARIP member (or client) material is given priority. If you’re not a NARIP member yet, what are you waiting for?! Receive many benefits of NARIP membership for as little as $9.95 per month, join HERE now. Materials MUST be submitted in advance using the submission form above. If selected, you consent that material you submit will be made available to our guest experts, events attendees and other NARIP members. Artist representative must be present to receive live feedback. SUBMISSION DEADLINE: Tue Feb 19 at 12:00 noon EST BONUS #2Because you are registering for this program, we offer you the opportunity to pre-order the MP3 recording of the program for only $20 (regularly $39.95). This will also include digital copies of any documents which may be distributed at the program. This program will cover a great deal of information, and you won’t have to worry about taking notes! To pre-order now, select the PREMIUM TICKET option below, the mastered recording will be emailed to you shortly after our program.
- @hubbubmusic
- @schweinbeck
- @NARIP
- #ArtistDevelopment
Hubbub! Music founder, Tod Elmore, has a wealth of experience in almost every facet of the music industry. After graduation, Elmore worked in radio promotions with Atlantic Records’ Alternative Music Division. Supporting artists like INXS, Tori Amos, and Stone Temple Pilots brought out his strengths in artist development. After a stint as Head of Promotion with LA-based Restless Records, Elmore created Wiley Marketing & Promotion where he brought indie artists national attention and managed artists including Sister Hazel and Dexter Freebish. Seeing the potential in street-level marketing, Wiley Music was born, where his crew managed label clients such as Gavin Degraw, Natalie Merchant, Wilco, Rhett Miller, LeAnn Rimes. Later, Elmore joined Sixthman, conceptualizing and managing music-themed cruises such as The Barenaked Ladies “Ships & Dip”, Lynyrd Skynyrd’s “Simple Man Cruise,” John Mayer’s “Mayercraft Carrier,” and Lyle Lovett and Emmylou Harris’ “Cayamo”. Elmore returned to his true passion of working directly with artists by launching Hubbub! Music in 2009 where he has shepherded careers and releases from notable artists while providing management, consulting, and label services. He also helps produce events such as Weekend Of Jazz, the Warner Robins (Georgia) Independence Day Celebration, and the pediatric cancer charity, Rock By The Sea, the latter of which he sits on the board of directors. Whether it’s discovering, managing, consulting or promoting musicians and events with his new company, he’s excited to use his expertise to help shape careers for artists and produce unique music event experiences. Hubbub! is a music and event services company that is dedicated to discovering, developing, and supporting hard working musical artists so that they can achieve their greatest potential. Specializing in artist development and consulting services for artists, labels and events, we provide the knowledge, tools and services necessary for successful growth in the production and promotion of quality music by quality people, actively delivered to eager fans and participants. At Hubbub!, Tod Elmore helps musicians, bands reach the largest audience possible. He manages all aspects of recording / touring artists careers including marketing, branding, contracts, business affairs, publishing, licensing, and copyrights.
Diana Schweinbeck, Schweinbeck LLC
Diana Schweinbeck is a 28-year old CEO based out of Atlanta, GA. She got her first taste of the music industry after starting an entertainment company called FYF Entertainment at the age of 20. She continued building her name in the industry by doing publicist, branding, and exposure work. After earning her bachelor’s degree in Business Management at Georgia State University in 2012, Diana took her relationships and connections and started her own company, Schweinbeck LLC which offers artists branding, exposure, and management. Diana is currently managing Sy Ari Da Kid, Damar Jackson, RETRO and Paxquiao. Diana also produces monthly industry events like her popular monthly industry mixers which she started in June 2012 that feature performances by upcoming artists in Atlanta and monthly special guests.
Daniel Day Zuko, Artist Manager, Co-Founder of Moredopemusic, LLC, NARIP Board MemberDaniel Day Zuko is an artist manager and co-founder of Moredopemusic, LLC, a boutique artist development company that works with young acts to help them define their brands and launch their campaigns. After spending nearly a decade working as a promoter and host, Zuko built a strong grassroots network and reputation for being helpful, honest and fair within the Atlanta music community. This has helped him gain a strong skill set and a better understanding of how to help artists set and achieve goals. Wanting to get more directly involved with artist careers, he and long-time business partner Sabrina Hadfield, along with industry friends Wesley G. Curtis and Amir Herron, launched Moredopemusic in December 2014. Select career highlights include managing artists to watch Forrest Isn’t Dead and Frank Mayson, winning (5) Reader's Pick Awards in Creative Loafing’s Best of Atlanta 2017 Issue (awarded to Moredopemusic Team). The team also took home awards for Best Overall Music Act, Best Hip Hop Act, Best Producer, Best Music Video & Best Local Studio. Zuko is also a graphic designer who studied Visual Communications at Art Institute of Atlanta.
@danieldayzuko @moredopemusic moredopemusic.comNARIP markets & monetize music Learn ● Network ● Access Opportunity