Got Distribution? Digital Deal Secrets Revealed in NY

Got Distribution? Digital Deal Secrets Revealed in NY


Roger L. Cramer, Esq and Jason Pascal, Esq. discuss sales arrangements, territories, and payment terms – everything you need to achieve sales success.



For those who want to get and make the most of digital distribution, NARIP presents this program to help understand the process. Learn low-cost (or no-cost) ways to get digital distribution, the best ways to work with a network of independents and how to harness everyone to work as a team. Find out how you can use SoundScan, CD Baby and other tools, how to identify the best distributors for your genre of music, how to approach them, and how to get the best deal and achieve maximum exposure for your product.

  • Artist Managers, Producers & Artist Reps
  • Record, Distribution & Music Publishing Executives
  • Attorneys and CPAs
  • Anyone seeking to create or increase sales and exposure for music via digital distribution.
  • Who needs it & when
  • How to get it & what it costs
  • Types of digital distributors
  • How to work with distributors for maximum profits
  • How to fan the flames and create demand for your product
  • Digital distribution agreements: fees, terms and important deal points
  • How to get paid
  • Sample #1 Digital Distribution Agreement
  • Important Deal Points in a Distribution Agreement
  • Digital Distribution Deal Checklists courtesy of Tim Mitchell, Jennifer Burke Sylva, Esq. and Jason Kadlec
  • How To Distribute Music Via Mobile by Raj Singh
  • Recipe for Music Distribution Success in 2011 & Beyond by Steffen Franz
  • How To Make The Most of Digital Distribution by Kurt Kunselman
  • How To Maximize Digital Distribution by IRIS Distribution staff
  • The Distribution Players – Physical
  • The Distribution Players – Digital
  • Submission Checklist
  • Important Metadata courtesy of Steven Corn

PROGRAM DATE: February 15, 2011 in New York, NY
PROGRAM TIME: 1 hour, 55 minutes, 46 seconds (1:55:46)
QUESTIONS? Call 818-769-7007 or contact NARIP
The Orchard

Roger L. Cramer, Esq., Selverne & Company, PLLC
Roger Cramer has been in music business since he was 17 years old starting as a DJ on college radio stations in his native Cleveland then later at the University of Michigan. It was at Michigan where he began promoting concerts and where he ran the university concert organization Eclipse Jazz. He had the good fortune to promote many of the jazz greats who performed in the late 1970s including Ella Fitzgerald, Count Basie, Sarah Vaughan, Oscar Peterson, Weather Report and Herbie Hancock, many of whom performed as part the Ann Arbor Jazz Festivals that Mr. Cramer organized. When he moved to New York City in 1981 he began managing artists, some of whom he met while working at Eclipse Jazz. He managed Shannon Jackson’s Decoding Society through whom he met Vernon Reid who later formed Living Colour. Roger managed Living Colour from 1984 until their break up in 1995. During this period, Roger also attended Fordham Law School and was admitted to the New York bar in 1988. Although a legal career in the music business was poised to commence, Living Colour’s success allowed Roger to pursue a full time career as a manager, and Living Colour went on to sell over 4 million albums and win 2 Grammy awards. Their single “Cult of Personality” is a classic. After Living Colour broke up Roger continued to manage artists including Wayne Shorter, Ween, Soul Coughing, Lisa Loeb, The The and Citizen Cope. In 2000 Roger decided to restart his legal career and joined the law firm of Selverne, Mandelbaum & Mintz. Following the breakup of SMM in 2008, Roger has been of counsel to the firm Selverne & Company, PLLC. As an attorney, Roger has had the pleasure and challenge of working with some of the top artists performing today including Nelly, Ludacris, Tiesto, Wu Tang Clan, Scissor Sisters and up-and-coming artists such as the White Rabbits, Freddie Gibbs and Los DaMystro, he provides legal services to a wide variety of clients including independent record labels, producers, composers, actors, filmmakers as well as to a variety of small businesses.

Jason Pascal, Esq., VP & Associate General Counsel, The Orchard Enterprises, Inc.
Jason Pascal is Vice President & Associate General Counsel at The Orchard, a physical and digital distributor of independent music and video. The Orchard has been in business for 14 years, and distributes recordings by 12,000 labels via 600+ retail outlets worldwide, with offices in 25 countries. Jason’s prior experience includes his own film / music / telecommunications law practice from 2002-2005, running the music division at the 1st ad-supported, digital distribution model called PlayJ, from 1999-2001, and Legal and Business Affairs at BMG International from 1996-1999. Jason has expertise in content licensing, music publishing, and digital distribution. Jason attended the University of Michigan and Brooklyn Law School.

Program Music Courtesy of Sparks & Silouhettes


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