How To Negotiate a Sponsorship / Endorsement Deal in LA

How To Negotiate a Sponsorship / Endorsement Deal in LA


The focus on monetizing various aspects of the recording artist’s career is increasingly important with marketplace shifts. Sponsorships and endorsements are areas in which artists and their teams can find support to build the artist’s career. Who does these deals, and how are they done? In this program Silver & Freedman’s Gregory N. Weisman, Esq. discusses just that, key deal points and contractual issues in sponsorship and endorsement agreements.



Weisman gives an industry overview of the world of fashion brands and entertainers, a key area of his in-depth expertise. He also discusses how to identify and approach the best brands that are most consistent with the artist, his/her image and goals, and how to create and execute win-win deals for both artists and brands.

This expert comes to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.

Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the implications to your artists’ careers may be.

Most importantly, you will see HOW a sponsorship and endorsement deals are negotiated and be involved in the process.

With major changes in the digital music licensing landscape, the need for a clear road map when making a deal is needed now more than ever.

Advantages of each type of deal are discussed at this NARIP program, and our experts  explain what you need to know. They then face off in a live mock negotiation of key deal points and contractual issues that affect a rights holder’s options and income.

Get the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal. Also discussed: the pros and cons of some of the major digital music services.


  • Artist Managers, Producers & Artist Reps
  • Business Affairs and Music Attorneys
  • Record & Music Publishing Executives
  • Licensing & Brand Professionals
  • Anyone seeking to create or enhance revenue from sponsorship and endorsement deals.

The right time to make a deal and major areas of negotiation, including:

  • Terms
  • Options
  • Advances
  • Deliverables
  • Licensing
  • Clearances
  • Things to avoid
  • Closing the deal


  • Case studies: what works, what doesn’t and why
  • Timing
  • What brands really look for
  • How to increase the likelihood of success for sponsorship and endorsement deals

PROGRAM DATE: October 20, 2011
PROGRAM TIME: 2 hours, 08 minutes, 32 seconds (2:08:32)
QUESTIONS? Call 818-769-7007 or contact NARIP

Greg Weisman, Esq.
Partner/Shareholder with Silver & Freedman, PLC

Greg Weisman is the Chair of Silver & Freedman’s unique Apparel Industry Practice Group. Greg serves as “outside general counsel” for over 100 brands in the apparel, footwear and accessories communities. As such, his practice encompasses a wide array of transactional matters including trademark/copyright protection, employment issues, intellectual property licensing, corporate/M&A and all types of business and commercial agreements. Mr. Weisman also represents several high-profile musicians, athletes, actors and celebrities in connection with their merchandising, endorsement, branding and other “non-entertainment” and “off-the-field” business endeavors, both within and outside of apparel. Greg has guest lectured at UCLA Extension, FIDM, Otis College of Art & Design and ITAA on business and legal issues concerning the fashion industry. He has lectured on licensing, IP and manufacturing at the MAGIC apparel trade show in Las Vegas, given seminars on Action Sports athlete endorsement contracts and pending Copyright legislation for the California Fashion Association (CFA, Surf Industry Manufacturer’s Association (SIMA), and the International Association of Skateboarding Companies (ISAC). He is a recognized expert for trade magazines and publications in the branding, fashion and apparel space.

Program Music Courtesy of Sparks & Silouhettes


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