L.A. Concert Biz Expo #3: Moving Up To Larger Venues…

L.A. Concert Biz Expo #3: Moving Up To Larger Venues…


NARIP assembled some of the concert industry’s top promoters, club bookers, music agents and artist managers to discuss how an artist’s career trajectory can be improved with strategic bookings; how shows are bought, sold and built upon; and how people make money from them.


This is the third panel discussion from a full day devoted to the topic of artist development through the use of live shows. This third panel addresses how to take success at one level (small clubs) and build upon it to secure medium-sized and large venues and arenas, as well as slots on festivals.

Live shows and concert tours remain the most important components of artist development available and, when successfully executed, can have an enormous positive impact on an artist’s career.

At NARIP’s packed conference, experts provided insight into these and other areas that affect the music business today, using live performances as artist development vehicles for new acts, and gave a glimpse into what the future of live music may hold.

Producers, Artist Managers and Artist Reps
Record & Music Publishing Executives
Music Attorneys
Those seeking information on artist development

Major areas of negotiation, including:

  • How To Go From Medium Venues To Festivals & Arenas
  • Fee Ranges For Specific Venues
  • How To Maximize Merch Sales
  • Performance Deal Points: Money, Splits, Merch & More
  • Hot Trends
  • Pulling It All Together


Alan Beck, President, Pacific Concert Group and artist manager
Moss Jacobs, VP of Talent Acquisition, Nederlander Concerts
Aaron Pinkus, Paradigm Agency
Susan Rosenbluth, VP / General Manager Southern CA, AEG Live


PROGRAM DATE: October 22, 2007
PROGRAM TIME: 1 hour and 31 minutes
HANDOUTS:This 24-page PDF document comes in a zip file with the program MP3s and includes eight (8) “How-To” articles contribued by speakers on building fan bases; fee ranges for venues; negotiating the best deal with a venue to maximize profits and minimize financial risk; booking small, medium and large-sized venues and arenas; developing careers by using one step to get to the next; and more.


Call 818-769-7007 or contact NARIP




One of the true independent promoters (who for 15+ years four-walled, promoted, produced and financed shows with no outside support), Alan Beck now produces and promotes 30 – 40 shows a year at mid-sized venues and large arenas, primarily throughout the southwest. The popular Super Love Jams and Freestyle Explosion tours her created, multi-act shows which emulate the old Motown Revues, have been copied by others, which he proudly notes have never had the same success as Pacific Concert Group. “When the big boys try to copy the little guy, you know you are doing something right!” Formed in 1992, the Pacific Concert Group, booked shows with legendary urban / R&B soul groups and artists who were being ignored by the mainstream. At their shows, Beck saw a clear opportunity to record new material and re-record classics with these artists and formed ITP Records in 1996 to fill this need. Today ITP’s roster includes nationally charted R&B legends such as Bloodstone, GQ, Barbara Lynn, Sly Slick and Wicked, M.C. BLVD, The Superbs, Barbara Lewis, Gene Chandler, Barbara Mason, The Escorts, The Delegation, Carl Carlton, Deniece Williams and others including the talented and rising star Sophia Maria (www.sophiamaria.com) whom Beck manages. ITP has also leased and licensed rare musical tracks by such influential and historic artists as Smokey Robinson, The Manhattans, Billy Stewart, The Whispers, The Tempations, Lenny Williams, War, Eddie Holman and others. Beck has established publishing divisions augmenting his recording endeavors. Hymie Gropo is the BMI publishing company, and an ASCAP affiliation, Harold Clark Music, both a nod to Beck’s favorite TV series, “Get Smart.” He also produces a weekly radio program called The Underground Oldies Show, a 4-hour program based out of Phoenix on Mega 104.4 Arizona’s Old School, heard every Sunday from 5:00 to 9:00 p.m. and on the Internet at www.itprecords.com on which many ITP recording artists are featured. Naturally, he also promotes Pacific Concert Group shows.


Nederlander Concerts VP of Talent, Moss Jacobs is a concert industry veteran, known for mastering and promoting the unique attributes of mid-sized to large-sized venues to create memorable and high-yielding concerts with a wide variety of artists. Moss has produced the annual Bob Marley Day Festival in Los Angeles and San Diego for 25 years. The 3-day festival, which is held over President’s Day Weekend (Saturday/Sunday in LA and Monday in SD) draws more than 36,000 people annually and is the single largest reggae gathering in the US. Among national promoters, artist managers and agents, Moss is regarded as the most experienced and knowledgeable reggae promoter in the US. Reggae, however, is just a small portion of what Moss produces in a given year. In addition to over two decades of experience promoting concerts in Southern California, Moss has developed exceptional concert seasons in other secondary markets, most notably the Santa Barbara Bowl, where he has made the venue a must-play for major artists such as Stevie Wonder, Alicia Keys, Santana, Pearl Jam, Gwen Stefani, Norah Jones, The Eagles and Aretha Franklin.


SUSAN ROSENBLUTH, VP / General Manager Southern CA, AEG Live

Susan Rosenbluth began her career in the music industry while in college as the manager of the Sundown Theater in Texas. She joined the Nederlander Organization in 1978 and went on to become the General Manager of Nederlander Southern California in 1983. With venues such as the Greek Theatre and the Pacific Amphitheater under her supervision, Susan oversaw concerts for numerous artists such as Paul McCartney, Barbra Streisand and Whitney Houston. By 1995 Sue had earned her place as V.P. of Nederlander Concerts. She handled the booking for the Greek Theatre, Arrowhead Pond of Anaheim, Pantages Theatere, Bakersfield Centennial Garden Arena and the Merriweather Post Pavilion and worked with many popular artists including The Strokes, Jaguares, Lauryn Hill, Red Hot Chili Peppers, Sting, Madonna and the Dixie Chicks. In March 2003 she joined AEG-LIVE and is booking the country’s most famous artists in L.A’s top venues. She looks forward to continued success booking and presenting concerts in Southern California.

AARON PINKUS, Paradigm Agency

Profile not available.

Program Music by The G-Man (Golosio Publishing – BMI)


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