Members-Only Stream: How To Make It Rich As A Concert Promoter

Members-Only Stream: How To Make It Rich As A Concert Promoter

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The popular Super Love Jams and Freestyle Explosion tours he created are multi-act shows which emulate the old Motown Revues. These tours have been copied by others, which he proudly notes have never had the same success as Pacific Concert Group. “When the big boys try to copy the little guy, you know you are doing something right!”

Starting with a 200-seat event in 1992, Beck has been selling out 15,000+ capacity buildings year after year and is still going strong in 2008.

In this program, Beck details how he got started, his formula for success, what to avoid and more.

Those seeking to produce or promote concerts.
Concert Professionals, Tour Manager and Agents
Producers, Artist Managers and Artist Reps
Record & Music Publishing Executives
Business Managers, Accountants & CPAs

  • Getting started and exploring this field. How to jump in?
  • Why concert promotion remains one of the most financially rewarding areas in the entertainment business.
  • Who should pursue a career as a concert promoter? Do you have what it takes?
  • How to break into the concert business.
  • How much can a concert promoter make? Per concert, per year. How much can you lose?
  • How to compete or work with the biggest concert promoters including Live Nation and AEG.
  • How to put an event together starting small at the club level and growing into arenas
  • Financing, promotion and negotiation tactics.
  • Local to regional to national promotion: all can be highly profitable. Is expanding a smart idea?
  • Preparing for a concert: the night of and the aftermath.
  • Be ready for competition: they will come after you. Can you still stand? How to make them respect you.
  • Financing a concert: how to raise money, secure investors and sponsors.
  • When to cancel a show or stick it out. How to salvage an event and turn it into a money-maker.
  • The importance of relationships: artists, managers, agents and radio. How to win them over.
  • True independent promotion including co-promotion, packaging shows for bigger promoters and removing the risk. Earn a bonus.
  • Pollstar: The Touring Bible.


PROGRAM DATE: April 23, 2008
PROGRAM TIME: 1 hour, 33 minutes (1:33)
HANDOUTS INCLUDE (45 pages total):

1. Program Transcript (40 pages)
2. Concert Expense Checklist



Call 818-769-7007 or contact NARIP

Alan Beck, President, Pacific Concert Group

Alan Beck has revived the R&B Oldies music genre that was forgotten and almost buried ten years ago. His formula for success can be applied to any niche market.

Sixteen years ago, disheartened because his favorite acts no longer toured and were ignored by the mainstream, Alan made inquiries and found out that his idols from the 70s would love to be back in the limelight and perform again. So he hooked it up. And the rest is history.

Today, Beck has not only a thriving concert promotion company producing over 40 sold-out shows a year at mid-sized venues and arenas throughout the southwest, he also has a record company (ITP Records), an artist management company (through which he manages rising star Sofia Maria), merchandise company and music publishing arm. He also produces a weekly radio program called The Underground Oldies Show, a 4-hour program based out of Phoenix on Mega 104.4 Arizona’s Old School, heard every Sunday from 5:00 to 9:00 p.m. and on the Internet at on which many ITP recording artists are featured. Naturally, he also promotes Pacific Concert Group shows.

Formed in 1992, the Pacific Concert Group, booked shows with legendary urban / R&B soul groups and artists who were being ignored by the mainstream. At their shows, Beck saw a clear opportunity to record new material and re-record classics with these artists and formed ITP Records in 1996 to fill this need. Today ITP’s roster includes nationally charted R&B legends such as Bloodstone, GQ, Barbara Lynn, Sly Slick and Wicked, M.C. BLVD, The Superbs, Barbara Lewis, Gene Chandler, Barbara Mason, The Escorts, The Delegation, Carl Carlton, Deniece Williams and others including the talented and rising star Sophia Maria ( whom Beck manages. ITP has also leased and licensed rare musical tracks by such influential and historic artists as Smokey Robinson, The Manhattans, Billy Stewart, The Whispers, The Temptations, Lenny Williams, War, Eddie Holman and others. Beck has established publishing divisions augmenting his recording endeavors. Hymie Gropo is the BMI publishing company, and an ASCAP affiliation, Harold Clark Music, both a nod to Beck’s favorite TV series, “Get Smart.” He also produces a weekly radio program called The Underground Oldies Show, a 4-hour program based out of Phoenix on Mega 104.4 Arizona’s Old School, heard every Sunday from 5:00 to 9:00 p.m. and on the Internet at on which many ITP recording artists are featured. Naturally, he also promotes Pacific Concert Group shows.

Can you say, “cross-marketing”?

Program music courtesy of The G-Man (Golosio Music Publishing, BMI)


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