Audio Recording of Music Marketing Before & Beyond Album Cycles

Audio Recording of Music Marketing Before & Beyond Album Cycles


With a 24-hour cycle for content and entertainment, and over 40,000 new releases on Spotify every day, it’s easy to get lost in the crowd.


Photo (L-R): Dee Diaz, Juliett Rowe, Joy Young



How does an independent artist and his team get attention in this arena?  NARIP’s guest experts will provide strategies and sample marketing plans to do this before, between and beyond album cycles.

In this NARIP program you will hear how Reach Records’ Dee Diaz and Playtime Talent Group / Wondaland’s Joy Young create value, get attention and sales for their artist clients.



  • Defining the artist to create an image
  • Image cultivation, planning and tailoring social media presence
  • How to define the artist’s audience
  • Focus: “owning” one social media channel, which one is best for the artist?
  • The right kind of release: mixtapes & features, drip (one single every 2 months), full album or EP, giving music away for free (like Chance The Rapper)
  • Co-writing and collaborating to accelerate exposure

Post Release

  • Developing professional presentation
  • Case studies: successes to apply to upcoming artists
  • Growing your mailing list, cultivating new fans and subscribers
  • How to create sales demand for music


    • How to bring the artist’s ideas to life on a budget – finding a creative director
    • Social media guidelines
    • How to maximize use of one song or item on multiple platforms
    • Between releases… now what?


The 18-page PDF Handout includes the following:

ARTICLE: Dear Indie Artists: 3 Reasons To Postpone Your EP / Album      and
Release Singles Instead
ARTICLE: Questions To Ask Your Distributor
ARTICLE: The Secret Amazon Tool You’re Not Using
SAMPLE MARKETING PLAN #1: Most Important Elements of a Marketing Plan
SAMPLE MARKETING PLAN #2: Marketing Plan Must Dos


PROGRAM DATE:  Sept 18, 2019 (in Atlanta, GA)
PROGRAM TIME: 1 hours, 47 minutes, 6 seconds (1:47:06)
QUESTIONS? Call 818-769-7007 or contact NARIP


Love Renaissance
Playtime Talent Group
Reach Records
Juliett Rowe



Dee Diaz, Digital Manager, Reach Records

Dee Diaz is the Digital Manager at Reach Records.  Her time at the independent boutique label began in August 2017, after spending three years working as a creative and digital strategy coordinator.  In her first year at Reach, Dee contributed to the distribution and marketing of over 6 LPs, including Lecrae’s All Things Work Together of which two singles are now RIAA Certified Gold records. In 2018, Dee helped transition Reach Records to being a fully in-house distributed independent label.  In addition to distribution, Dee manages direct relationships between DSPs and all 9 Reach Records artists, oversees digital advertising spend, and manages artist and label email marketing strategies.



Joy Young, Owner, Playtime Talent Group

With over ten years of professional experience in entertainment, Joy Young has become a respected leader and influencer in the music, tv/film production industries.  She has been instrumental in coordinating and executing national promotional campaigns and managed promotional activities, tours and events for a range of major recording artists including Boosie, Webbie, TI, B.o.B., Wiz Khalifa, Musiq Soulchild, Trey Songz, Flo Rida, Tank, Kevin Gates, Janelle Monáe, Jidenna, St. Beauty, Casanova, Nicole Bus, and others. Her television production credits include BET Networks, CBS Broadcasting, the GA Entertainment Gala, Trumpet Awards, TV One, Soul Train Awards, PBS, BET Honors, The Grammys, Lauren Lake’s Paternity Court, FOX and Oxygen Network. She’s the former Southeast Regional Promotion Director at Roc Nation Records (founded by Jay Z) where she managed radio and lifestyle promotions in Georgia, Alabama, Tennessee, and Florida. Joy also owns a talent management company called Playtime Talent Group and production company called J.Couture Productions, both based in Atlanta, GA. For the past four years, she has been on the management team for Janelle Monáe, Jidenna, Angela Rye, and St. Beauty at Wondaland, and she briefly served as the Chief Marketing Officer for the 2019 A3C Festival & Conference. As a firm believer in giving back, Joy mentors young women who seek careers in music, entertainment, tv/film, and special events production. She is a member of Sigma Alpha Iota International Music Fraternity for Women, Inc., an affiliate of SESAC Performing Rights Organization, a member of Southern University’s “Human Jukebox” Marching Band Alumni Association, and a member of Southern University’s Alumni Federation. She has been recognized as a 2017 class of black women millennials “30 under 30” who are leading in media and entertainment industries, she has been acknowledged and named a “Top 20 Millennial” in Atlanta, GA, she won Southern University Alumni Federation’s 2018 “Top 40 Under 40” Award, and has been nominated by her peers for a “Young Professional of the Year” Award in Atlanta, GA for two consecutive years.


Juliett Rowe, Marketing & Project Management, Madison Records; Founder, Atlanta Record Label Fest, NARIP Board Member and Panel Moderator

Juliett Rowe has spent her career working with indie and DIY musicians, whether writing about artist, helping them strategize or taking late night calls to offer words of encouragement.  In 2013, she became head of marketing and promotions for Atlanta indie record label Blood Drunk Records. With ten bands on its roster in various stages of recording and touring, Juliett developed album release plans, secured tour press, and elevated the label to become one of the strongest indie record labels in Atlanta. She realized that many people in the DIY music scene often went unnoticed and unrecognized for their hard work so she created the Atlanta Record Label Fest in 2015.  The event showcases people behind the scenes and serves indie record labels by creating an opportunity for networking and building community.  It serves fans with cutting-edge musical artists, bridging gaps between genres and sub-cultures. Its first year, the Atlanta Record Label Fest drew hundreds of people.  The second year (2016) saw the event expanded to two days and included indie record labels from across the state of Georgia. In 2017 Juliett expanded her artist management and consulting business for independent and DIY artists with Panther Creek Artist Management. She is now handles marketing and project management for Madison Records (Orchard/Sony) on digital marketing and project management initiatives. Juliett has combined her love of music and technology as a Co-Founder and Head of Client Relationships and Marketing with Bandskor, which is building a dashboard to help talent buyers manage and analyze band submissions. Juliett is active not only in the Atlanta music scene, with NARIP and the Atlanta Chapter of the Recording Academy. She understands the need for education, networking, and supporting fellow friends and artists. You can often find her at a show, or hanging out with bands waxing poetic on the value of having a Web site and an email list.

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