Music Marketing Plan: Batchelor, Cammarata, Koral in LA

Music Marketing Plan: Batchelor, Cammarata, Koral in LA


Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A great marketing plan doesn't have to be complicated. But you NEED a plan.


A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.

Three music marketing experts give you the facts you need to take your artist to the top in this special NARIP session.

Artist Managers, Producers & Artist Reps
Record & Music Publishing Executives
Concert Promoters, Agents, Tour Managers
Anyone seeking to create or enhance a music marketing plan or campaign.

  • Most important parts of music marketing strategy
  • An easy way to begin your marketing campaign
  • Your complete digital toolbox: what you need… and what you don’t
  • Branding made simple… and effective
  • How to use social networks, blog, MySpace & YouTube
  • 5 ways to boost your presence on the Internet
  • How to get press features
  • Sites seeking content – excellent marketing opportunities for you
  • How to build a brand and get more fans

Rev. Marilyn Ann Batchelor, Founder, TBG Entertainment Marketing
Hayley Cammarata, Partner, SMG Entertainment
Erik Koral, Founder, FanManager LLC

PROGRAM DATE: July 29, 2010.
PROGRAM TIME: 2 hours, 00 minutes, 34 seconds (2:00:34)
HANDOUTS (22 pages total):

1. Most Important Elements of a Marketing Plan by Tess Taylor
2. 8 Points To Consider When Marketing A Record by Jason Spiewak
3. Ariel’s Top 6 Facebook Apps by Ariel Hyatt
4. Top 5 Behaviors by Rick Goetz
5. Must Dos and Sample Plan by Bryn Boughton
6. Sample Marketing Plan
7. Recommended Reading
8. Executive Profiles
9. Sample One-Sheet (Owsley)
10. Sample One-Sheet (Prince)
11. Sample Fact Sheet (Aunt Kizzy’z Boyz)
12. Developing a Positive Music Marketing Mindset by Peter Spellman

QUESTIONS? Call 818-769-7007 or contact NARIP

TBG Entertainment Marketing

Rev. Marilyn Ann Batchelor, Founder, TBG Entertainment Marketing

A native of Detroit, MI, Marilyn Ann Batchelor graduated from one of the city’s premier college-prep high schools, Cass Technical High. She later earned a bachelor of science in magazine journalism and a bachelor of art in English Literature from Syracuse University. She began her career as a newspaper reporter for the Syracuse newspapers, The Detroit News and ultimately The Orange County Register. After transitioning from journalism to the entertainment industry, Marilyn joined the Universal Music Group working her way from director of marketing for Urban music to head of strategic marketing for Interscope/Geffen/A&M. At UMG, she marketed and oversaw strategic marketing for multiple Grammy, Oscar and Emmy Award-winning artists and projects from Patti LaBelle, Mary J. Blige, Ashlee Simpson, Keyshia Cole, Blink 182 to Gladys Knight, Avant, Gwen Stefani, a host of soundtracks and corporate projects. She also brokered numerous commercial endorsement deals such as Mary J. Blige and Chevrolet; Dr. Dre’ and the Beats headphones; the Pussycat Dolls and Ballys, Patti LaBelle and AARP to name a few. In 2000, she earned an executive MBA from Harvard University. After departing Universal in 2006, she launched TBG Entertainment Marketing, a music and film marketing and branding company which provides supplemental support for clients who do not have the manpower to sustain their workload. The most recent and successful project has been the reunion launch for inspirational greats BeBe & CeCe Winans, STILL, which debuted #1 on the Gospel and Inspirational charts and #2 on the Billboard R&B chart. They were just selected as a recipient of a Star on the Hollywood Walk of Fame in 2011 and the licensing of the CD’s song, “I Found Love” for this year’s “Today Throws a Wedding” theme.

Hayley Cammarata, Partner, SMG Entertainment

Hayley Cammarata is partner of Santa Monica-based SMG Entertainment and heads up the firm’s digital / strategic division, Mutt Marketing. SMG is an entertainment company with a booking, artist management, and online marketing division. The booking division purchases and produces large-scale concerts, corporate, private and college events. The artist management division manages the careers of major label and independent artists. The online marketing division works closely with major label talent to plan the release of their albums. Clients include Maroon 5, OAR, Ludacris, Andy Grammer, Brendan James, Dashboard Confessional, Colbie Caillat, Universal Music Group, The Fray and Elton John. Prior to SMG, Hayley was Digital and Strategic Marketing / Product Manager at Decca Label Group in New York, a division of Universal Music Group, where she developed the Digital Marketing Department from the ground up. Some of her duties included managing all DLG artist Web sites and label sites including social networking platforms, developing and maintaining strategic partners and branding relationships for the label and artists, and managing the department. After developing the department to what it is today, all releases have strong online visibility including mainstream real estate within sites like AOL and Yahoo and partnerships with less traditional entertainment sites. Hayley also served as a product manager to some of the label’s new developing artists including indie darling Ladyhawke. The diverse roster at Decca is home to such artists as Andrea Bocelli, Sting, Boyz II Men, David Sanborn, Dee Dee Bridgewater, David Garrett and newcomers Debi Nova and Nikki Yanofsky.

Erik Koral, Founder, FanManager LLC

FanManager owner and founder, Erik Koral, began his music business career a decade ago as the marketing director for Los Angeles based jam band phenoms Particle. He is a Los Angeles native who has lived in Southern California for most of his life and is a grad of UC Santa Cruz where he majored in Sociology. While in Santa Cruz, Erik developed a passion for live music and the jam band scene. Erik has experienced over 60 Phish concerts and has traveled the world seeing them and many of his other favorite artists. When the band Particle formed in the Fall of 2000, Erik pioneered the very first shows and became a devoted fan and their first street team member. He knew that the band had something special and dedicated much of his time spreading the Particle gospel through relentless street marketing and online communication with friends he made at hundreds of shows. Within a few years the band enjoyed a 2000-person street team, were filling venues across the country and playing great slots at huge festivals like Bonnaroo, Lollapalooza and Austin City Limits.
Erik implemented his vision and growing experience in the field to build a full-service marketing and street team management company in 2005 and called it FanManager. To see the company grow and develop into what it is today has been a dream come true for Erik. The future of the company is now filled with possibilities since the Web site was upgraded in 2009 into an amazing platform. Erik can’t wait to see where technology and the legions of passionate fans will take the business in the coming years. He was a college tennis player, enjoys hiking, travel, industry zines, and keeping tuned in to tech blogs and other Web 3.0 innovations. His passion and devotion to FanManager keeps him in the forefront of a business with exciting new developments and major changes in the future.
Erik’s current favorite Music: Phish, Radiohead, My Morning Jacket, Wilco, Sigur Ros, The Avett Brothers, Bon Iver, Elbow, and Kings of Leon.

Program music courtesy of The G-Man (Golosio Music Publishing, BMI)


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