This audio program is a recording of NARIP’s Synch Agent Pitch Session with SynchStories’ Cassie Lord.
You will hear her reactions and live feedback to cues and song snippets, and the key components of a hit. This is invaluable to understand her needs, interests and preferences, and you will hear exactly what she is looking for now and for ongoing projects, and the types of artists she chooses to work with and how she develops a relationship with them. You will also hear her submission preferences, what works and what doesn’t, and most important, WHY. More topics include trends in synch licensing and agent deals, copyright ownership, and rights retention.
* Synch Agent: A synchronization or “synch” agent represents music copyrights – either the composition, the sound recordings, or both. They pitch music to buyers and their representatives, including to music supervisors. Synch agents are typically compensated on a commission basis and do not own or control the copyrights they represent. While synch agents usually focus on entertainment and media exploitations, traditional songplugger services also include placement of represented songs with recording artists.
NARIP PROGRAM NUMBER: P506
PROGRAM DATE: December 5, 2019
PROGRAM TIME: 2 hours, 42 minutes, 08 seconds (2:42:08)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
Cassie Lord, President of SyncStories Music, is well-versed in building music companies successful in film and television licensing. Placements include Nashville, Queen Sugar, Beyond, and Narcos to name a few. For over 25 years, Cassie lead the growth of many production music library companies including APM, FirstCom, and as Founder of 5 Alarm Music. As an executive producer she has produced music that has won PMA awards. Her companies have encompassed every aspect of the music production industry; creating original works, representing composers, publishers, music libraries and independent artists. She is also co-owner of 2nd Mountain Music (focusing on female composers). She began with BMI, where she transitioned and worked on the production of the show “Star Search.” Her diverse background included licensing for Thomas Dolby’s internet and digital delivery company “Beatnik” Cassie is on the Board of the PMA (Production Music Association) an organization to promote and protect music rights for writers and publisher.
