PROGRAM DESCRIPTION

This audio program is a recording of NARIP’s Show Me The Money… But First Get Me The Paperwork: ABCs of Documents You Need When Licensing Music in Atlanta with Guest Speakers: Tammy Hurt, Managing Partner, Placement Music, and Beth Bachman, Esq. NARIP Atlanta Executive Director and Associate at The Sidman Law Firm (moderator))

According to Billboard magazine, among the 100 ways for music to receive exposure and cut through clutter, 7 of the top 10 ways include song placement. Music placement has increased dramatically in importance with the proliferation of media channels, and the competition is fierce as more artists and their reps seek licensing opportunities. Success in synch licensing requires relationship-building, patience and understanding the needs of the music buyer. It also requires organization and paperwork.

• Artist Managers, Producers & Artist Reps
• A&R, Artist Development and Marketing Executives
• Music Services Executives, Entrepreneurs and Rights Holders
• Record, Distribution & Music Publishing Executives
• Music & Entertainment Attorneys
• Anyone seeking digital music licensing opportunities.

• Important deal points including ancillary rights, royalty rates for mobile, digital downloads, and interactive streaming services.
• Rights and revenue streams typically included
• What parties enter into digital music license deals?
• Difference between a digital-only deal and a record agreement
• Ancillary rights
• Calculation of royalties and basic revenue-sharing structures: % net, % retail, wholesale vs. retail, “PPD”, “Penny rate”
• Rate, term, marketing guarantees, channel control, guaranteed release
• Fee ranges for various services
• New business models
• The right time to make a deal
• Deals for developing artists

NARIP PROGRAM NUMBER: P305
PROGRAM DATE: Arpil 18, 2012 in Atlanta, GA
PROGRAM TIME: 1 hours, 32 minutes, 14 seconds (1:32:14)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
Placement Music
SAE Institute of Technology
Sidman Law Firm
NARIP

Tammy Hurt, Managing Partner, Placement Music

Tammy is the founding partner of Placement Music, LLC, a boutique entertainment firm specializing in the licensing, creation, production and placement of high-quality music for television, film, and all forms of digital media. The company, launched in September of 2010 in Atlanta, Georgia and experienced some significant and rapid success at the onset. Placement Music was commissioned by FOX Sports to create and produce the original score, for Super Bowl XLV’s “Declaration of Independence”, feature which aired just prior to kickoff to 111 million viewers. Tammy was co-producer of the original score, “Declaration Anthem” which received two Silver Telly Awards and an HMMA Music In Media Award for Best Score – Special Feature. The track was released as a charity single and ringtone on iTunes and Amazon.com. A portion of proceeds from the download of the full-length score, radio edit and ringtone went directly to benefit Wounded Warrior Project. In January 2011, Placement Music issued all music licenses for the Hallmark Hall of Fame Presentation: “The Lost Valentine” which aired on CBS. Additional highlighted successes include licensing songs from their catalog for Paramount Pictures’ “Mean Girls 2” and the indie film “Rough Hustle”, as well as custom created placements written and recorded by the Placement Music Creative Team for NASCAR on FOX, and NFL on FOX. Most recently, the team was tapped to record music for Lifetime’s Drop Dead Diva. Tammy is the President of The Recording Academy®, Atlanta Chapter (2010 – 2012). She is a newly elected National Trustee and was appointed by CEO, Neil Portnow to chair the National President Council, a position that oversees all 12 Recording Academy Chapter Presidents. She has been an elected leader with the organization since 2004. She is Co-President of Georgia Music Partners, a 501c6 not-for-profit organization that promotes the business of music, related technology, workforce and applicable education within the State of Georgia. She serves on the Board of Advisors for Girls Rock Camp ATL. Tammy and also as a consultant to Red Light Management for the emerging group von Grey. An award-winning entrepreneur, she received the Catalyst Magazine Top 25 Entrepreneurs and Ones to Watch Award in 2008.

Beth Bachman, Esq. NARIP Atlanta Executive Director and Associate at The Sidman Law Firm (moderator)

Beth Bachman, a 30-year old native of Atlanta, Georgia, is an entertainment attorney at The Sidman Law Firm in Buckhead, working alongside veteran industry powerhouse Steve Sidman (formerly of Greenberg Traurig). Beth earned her undergraduate degree from the University of Georgia and her law degree from Georgia State University, where she was President of the Sports & Entertainment Law Society, as well as co-founder and President of the Be Your Own Boss Network, a group for entrepreneurial law students. Beth has been a NARIP loyalist ever since its Atlanta chapter launched in June 2010. Shortly after meeting her future employer at a NARIP panel in August 2010, Beth was hired by The Sidman Law Firm as its first associate, and specializes in all aspects of the music industry, from record deals to producer agreements to publishing contracts and everything in between. With her love for music and passion for learning, Beth shares the same critical mission as NARIP: to provide relevant and accessible music business education for all who seek it, and to help cultivate the next generation of music industry leaders and revolutionaries.

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