Audio Recording of NARIP Webinar The ABCs of Crowd Funding

Audio Recording of NARIP Webinar The ABCs of Crowd Funding


In this special Webinar, label owner Mike Zimmerlich – who has raised almost $30,000 for his artists and clients – will share practical information on how to raise money in this way including how to set up, launch and produce a successful campaign that is satisfying to artists and their supporters.


Crowd funding is one proven way for artists and their representative to fund their endeavors, whether it’s an upcoming album, music video, touring or other activities. But with thousands of campaigns for music projects alone, how do you convince supporters to pledge for yours?

  • Artist Managers, Producers & Artist Reps
  • Record & Music Publishing Executives
  • Concert Promoters, Agents, Tour Managers
  • Anyone seeking funding for artistic, musical or other projects.

  • Campaign title and description
  • Campaign goal: how much to raise?
  • Pledges: what to offer and in what amount?
  • Launching the campaign
  • How many days should the campaign last?
  • Best time to launch?
  • When to finish?
  • Promotion and marketing
  • Specific language to use when asking for donations
  • How and when to solicit family, friends and fans
  • The appeal of scarcity
  • Examples of successful campaigns
  • Ideal number of pledge options for optimizing donations
  • The Three F’s (Friends, Family, Friends) and with whom to start
  • Budgeting your project and time so you can fulfill reward promises.

PROGRAM DATE: December 9, 2014
PROGRAM TIME: 1 hours, 17 minutes, 24 seconds (1:17:24)
QUESTIONS? Call 818-769-7007 or contact NARIP

80 / 20 Records


Michael Zimmerlich, President & Founder
80 / 20 Records

Michael Zimmerlich is the President and Founder of 80/20 Records. After launching a music Web site at age 22 with over 3,000 visitors per month, he decided to start a record label. 80/20 Records is an independent label that offers 80% music royalties to artists. The label has released 16 albums, several singles and music videos. He has also managed various artists and regularly hosts sold-out music events. He is a NARIP Board Member in its Phoenix Chapter. Michael has consulted artists in crowdfunding campaigns raising almost $30,000 for their projects.


Program music courtesy of Sparks & Silhouettes



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