Music In Games: Doud, Eckhardt, Levine in SF

Music In Games: Doud, Eckhardt, Levine in SF


Music placement opportunities in video games have skyrocketed. At this NARIP program, we brought in top experts to discuss this important and fast-growing sector of the business.


We also discussed marketing music for video games to make it more attractive to buyers, where to find them and how to put yourself in line for the best possible deal.

Artist Managers, Producers & Artist Reps
A&R, Artist Development and Marketing Executives
Record, Distribution & Music Publishing Executives
Music & Entertainment Attorneys
Anyone seeking placement opportunities in games.

  • Types of music deals in gaming
  • Major areas of negotiation in music-game deals
  • Making the pitch: necessary elements
  • What gaming companies really look for
  • How to increase the impact and marketability of music for games
  • Leading players in the mobile and video game sectors
  • Marketplace Trends

Chuck Doud, Director of Music
Sony Computer Entertainment Worldwide Studios America
Randy Eckhardt, Founder & CEO, Eckhardt Consulting
Matt Levine, Music Supervisor, Sony Computer Entertainment America
Tamra Engle, Executive Director of NARIP San Francisco (co-moderator)
Tess Taylor, NARIP President (co-moderator)

PROGRAM DATE: April 13, 2011
PROGRAM TIME: 2 hours, 3 minutes, 27 seconds (2:03:27)
HANDOUT: (19 pages total):

  • 5 Interesting Facts About Music & Video Games by Stacey Horricks
  • Music In Games Important Deal Points
  • Sample Agreement
  • Contemporary Structure of the Computer & Video Game Industry by Jim Charne, Esq
  • Video Games from The Future of the Music Business by Steve Gordon, Esq.
  • Other NARIP Programs of Interest
  • Recommended Reading For Better Licensing

QUESTIONS? Call 818-769-7007 or contact NARIP


Eckhardt Consulting
Sony Playstation
Tamra Engle

Chuck Doud, Director Of Music
Sony Computer Entertainment Worldwide Studios America

As Director of Music for Sony Computer Entertainment America (SCEA) based in Foster City, California, Chuck Doud oversees music development for first-party software for the PlayStation® family of products, including the PLAYSTATION®3 (PS3™) computer entertainment system, Playstation Network, PlayStation®2 computer entertainment system and PSP® (PlayStation®Portable) handheld entertainment system.
Chuck Doud’s SCEA Music Group is comprised of some of the best talent from the videogame, music and film industries. Under his direction they oversee all areas of music development including creative, business, production and technical, in addition to new business opportunities related to the music and gaming industries. The SCEA Music Group is committed to enhancing the players’ experience through music in videogames and continues to lead the industry in innovation and quality. Some of the recent products his group has worked on include God Of War III, Uncharted 2: Among Thieves, SOCOM 4 , Flower, Gran Turismo 5 and the upcoming InFamous2.

Randy Eckhardt, Founder & CEO, Eckhardt Consulting

Mr. Eckhardt was a key component to the inevitable success of the massively popular and award winning music game, RedOctane’s “Guitar Hero” and “Guitar Hero 2”. His responsibilities ranged from music supervision, song licensing, strategic alliances with Gibson Guitars, MTV Games and Guitar World; to the talent endorsement deal with ex-Ozzy guitarist, Zakk Wylde. Before starting his own company in January 2005, Randy began his career working with Billboard Magazine and then CBS radio. He parlayed his acquired music and negotiating skills to a position with video game giant, Electronic Arts/EA SPORTS, where he worked for eight years. While there, he grew his position from Game Producer to Director of Music Relations. After leaving EA in 2001, he joined On Board Entertainment as Vice President of Music Supervision & Business Development (Interactive) and then moved to Rock River Communications as Vice President of Music Supervision & Business Development (Interactive). Randy has been a keynote and panel speaker at music conferences like MIDEM in Cannes, France and CANADIAN MUSIC WEEK in Toronto, Canada and COLLEGE MUSIC JOURNAL (CMJ) in New York City. He is also on the Blue Bear School of Music Board of Directors in San Francisco and is a member of the National Academy of Recording Arts and Science (NARAS).

Matt Levine, Music Supervisor, Sony Computer Entertainment America

Matt Levine has been a freelance composer, producer, and audio engineer since 1992. He has been a Music Supervisor for Sony Computer Entertainment America since 2005. He has composed, produced, and engineered music for video games, film, TV, radio, mobile devices, handheld games and many other forms of interactive media. Recent Playstation projects include Killzone 3, God of War 3, Sports Champions, Fat Princess, Warhawk, Lair, Motorstorm: Pacific Rift, SOCOM Confrontation, SOCOM Combined Assault, SOCOM Tactical Strike, SOCOM 3, SOCOM Fireteam Bravo 1, 2, and 3.

Tamra Engle, Executive Director of NARIP San Francisco

Tamra Engle is a business strategist, lecturer, artist, and blogger. Leveraging over 25 years as an executive and artist she offers business solutions and private consultations to a wide range of clients. Whether an entrepreneur, artist, investor, or innovator, Tamra assists creative minds with business planning, branding strategies, and defining target audiences to achieve their goals. She has toured nationally, worked as a studio musician and performing songwriter in Los Angeles, and enjoyed the placement of her songs in television and in nationally aired commercials. In 2008 her musical work was recognized by the Grammy’s on the nominating ballot for Best Contemporary Folk album. Tamra places high value on working with businesses dedicated to improving our communities, seeking lifestyle balance, and respecting our limited eco-systems. Contact her at tamra AT narip DOT com or visit

Program music courtesy of The G-Man (Golosio Music Publishing, BMI)


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