Indie Artist Management

Indie Artist Management


Following our recent successful program with top artist managers, we now present a program featuring independent artist managers who specialize in assisting artists in the developing stages of their careers.


Managing independent recording artists is a tough and tricky business. Artist managers must have a firm grip on an ever-changing marketplace while also maintaining relationships with everyone- including their artist.

Artist Managers and Artist Reps
Record & Music Publishing Executives
Music Attorneys
Those seeking to learn more about Indie Music Management

Major areas of negotiation, including:

  • The right time to make a deal.
  • Proven strategies in advancing artists’ careers
  • Strategic planning
  • Finance
  • Domestic and international marketing
  • Creating sales demand for records
  • Touring and personal appearances
  • Image cultivation, positioning & dealing with media
  • Merchandising and ancillary markets
  • Endorsements, branding, product cross-promotion
  • Internet presence
  • The art of the deal

Ben Laski, artist manager and attorney, Sonic Management and the Law, Offices of Benjamin Laski
Steve Ross, artist manager, agent and attorney, The Broken Caravan Agency
Jennifer Yeko, Founder, True Talent Management

PROGRAM DATE: Oct 4, 2004
PROGRAM TIME: 1 hour 46 minutes (105:58)


Call 818-769-7007 or contact NARIP




Artist manager and attorney Ben Laski left corporate law to form Sonic Management and the Law Offices of Benjamin Laski in June 2003. As a personal artist manager, he has a growing roster of artists including AM Radio, Chris Pierce, Like Yesterday, Slow Train Soul and The Yards. As a lawyer, he currently represents music, motion picture, television, and Internet clients in all aspects of the entertainment industry.


An attorney since 1997 (Michigan), Steve has worked at large and boutique firms, representing clients such as Steven Spielberg, Universal Pictures, Capitol Records, Village Roadshow, Sound Tribe Sector 9 and The Vandals. In 2001, his startup label Raving Loon Records transformed into Raving Loon Management, a bi-coastal firm currently managing San Diego’s Remedy Motel, Detroit’s 19 Wheels and Kevin McKinney, former leader of Austin’s legendary Soulhat. In 2003, Steve formed The Broken Caravan Agency to meet demand to book shows and best represent his clients.


Jennifer Yeko brings over a decade of experience to True Talent Management. Her background in entertainment and music includes work for Variety Magazine, Maverick Records, EMI Music, Sony Pictures, Paramount Pictures, Radio City Music Hall Productions, several music Web sites and personal artist management firms. Jennifer has placed her clients’ material in film and television, including the hit television shows “Sex and the City,” “The OC,” “Boston Public,” “Comedy Central,” “One Tree Hill,” “Dawson’s Creek,” “Party of Five,” “Roswell” and MTV/Real World, generating tens of thousands of dollars for independent artist and band clients. She has promoted a wide range artists and music genres, everything from Top 40 and pop to modern rock and classical. She has produced and managed major events such “ShowBiz Expo” for which she secured over 200 speakers, including former Vice President Al Gore. Jennifer brings her love of music, experience and enthusiasm to her role as Founder of True Talent Management, which she created to promote talented musicians who might otherwise be overlooked by the major label system. Jennifer received her Bachelor of Science degree in Marketing from Fairfield University (Connecticut). She is a member of the National Academy of Recording Arts & Sciences (NARAS), the National Association of Recording Industry Professionals (NARIP), and currently serves as a Director At Large for American Women in Radio & Television.

Music by The G-Man (Golosio Publishing – BMI)


The National Association of Record Industry Professionals promotes
career advancement, education and good will among record executives.

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