PROGRAM DESCRIPTION
Mr. Farberman has been a senior executive at Universal Pictures and 20th Century Fox. Most recently he spent 17 years at Feeling Productions, Celine Dion’s management company, where he handled day-to-day management of Celine Dion’s career including all business affairs related matters.
Mr. Weisman is “outside general counsel” for over 100 brands and represents high-profile musicians, athletes, actors and celebrities in connection with their merchandising, endorsement, branding and other “non-entertainment” and “off-the-field” business endeavors.
This special NARIP session de-mystifies sponsorship and endorsement deals, and enables the lawyer and non-lawyer to come away with a clear understanding of the most important points and leverage.
Get educated about the art of deal-making!
The right time to make a deal and major areas of negotiation, including:
Also:
NARIP PROGRAM NUMBER: P366
PROGRAM DATE: February 11, 2015
PROGRAM TIME: 2 hours, 02 minutes, 19 seconds (2:02:19)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
Photo (L-R): Farberman,Weisman
About Paul Farberman
Paul Farberman attended York University and Osgoode Hall Law School in Toronto. He entered private practice specializing in entertainment law with particular focus on the music industry. He represented recording artists, songwriters, producers, production companies, managers and clients in the film, television and radio industries. Some clients include Rush, Saga, Triumph, Tom Cochrane & Red Rider, Jim Carrey and The Second City Comedy Troupe (SCTV). He then joined CBS Records Canada as VP of Business Affairs where he was the legal advisor and business representative for all activities of the company. Miles Copeland then hired Paul as VP, Business Affairs for IRS Records in Los Angeles. At both companies he worked closely with the label heads to ensure that day-to-day business operated pursuant to the goals and objectives of the companies. He negotiated and drafted all agreements for the company which included recording; publishing and producer contracts as well as video production agreements; foreign distribution and licensing agreements; sub-publishing agreements; synchronization and master use licenses for film and television; and employment agreements.
In 1991 Paul joined Universal Pictures as VP, Business Affairs for the Music Department and 5 years later joined 20th Century Fox as VP Business Affairs for their Music Department. His responsibilities at the studios included negotiating and drafting all agreements relating to the use of all music composed and recorded for feature motion pictures and television productions including agreements with composers of each score; individual and group recording artists; songwriters; producers; music supervisors; music consultants; music publishers; record companies for distribution of soundtrack albums and for the rights to utilize the services of various recording artists. He reviewed and administered agreements for all music licensed for use in all film and television productions.
Paul then joined Feeling Productions, the management company for Celine Dion, where he spent the next 17 years involved in the day-to-day management of Celine Dion’s career with particular emphasis on handling all business affairs related matters. Paul’s responsibilities included dealing with the record company ; all music publishing; merchandise; live performances; licensing of master recordings; film and television; video; accounting and financial matters; sponsorships; charitable requests; and collection societies. Currently Paul provides managing and consulting services to artists, songwriters, actors, producers, and various companies in the music, film and television industry.
About Gregory N. Weisman, Esq.
Greg Weisman, together with David Boren, launched the new Los Angeles office of Ritholz Levy Sanders Chidekel & Fields in March 2012. He is a partner and West Coast Chair of the firm’s cutting edge Apparel Industry Practice Group.
Greg’s practice encompasses a wide array of transactional matters, including trademark / copyright protection and enforcement, employment issues, intellectual property licensing, corporate and LLC matters, the drafting and review of any and all types of business and commercial agreements, anti-trust and pricing concerns, insurance and factoring issues, sale or merger transactions and all business and legal matters germane to the apparel, footwear and accessories communities. Over the years, Greg’s business practice has expanded into the entertainment community, where he is honored to represent several high-profile musicians, athletes, actors, models and other celebrities in connection with their merchandising, endorsement, branding and other “non-entertainment” and “off-the-field” business endeavors, both within and outside of apparel.
Greg has participated as a guest lecturer at UCLA Extension, Fashion Institute of Design & Merchandising (FIDM), Otis College of Art & Design, the California Copyright Conference, the National Association of Record Industry Professionals (NARIP) and the International Textile & Apparel Association (ITAA) on business and legal issues concerning the fashion industry. He has lectured on licensing at the MAGIC apparel trade show in Las Vegas, given seminars on Action Sports athlete endorsement contracts at the Action Sports Retailer (ASR) trade show in San Diego and the Surf Industry Manufacturers’ Association (SIMA) Boot Camp, and he has spoken on behalf of the International Association of Skateboarding Companies (IASC), the Small Business Development Center, Fashion Business Incorporated (FBI) and the California Fashion Association (CFA). Greg is a founding member of the Licensing Committee of the IP Section of the California State Bar. He is also an active member of the Textile Professionals Club, as well as the Los Angeles County Bar Association.
Greg is regularly quoted as an apparel and footwear industry expert by California Apparel News, DNR, Transworld Business and Women’s Wear Daily (WWD). He has also been recognized by Los Angeles Magazine in its annual list of “Super Lawyers” from 2008-2011 and was formerly named to its list of “Rising Stars” from 2004-2007, an honor bestowed on the top 2.5% of attorneys under 40 in Southern California.
Prior to Ritholz Levy Sanders Chidekel & Fields, Greg was Chair of the Corporate Department at a well-established business law firm, and he began his career as a tort litigator at a boutique firm, where he commenced his unique specialization in the representation of members of the fashion and action sports industries.
Education: University of San Diego School of Law, J.D., and University of California, Berkeley, B.A., 1991.
LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.
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PROGRAM DESCRIPTION
The focus on monetizing various aspects of the recording artist’s career is increasingly important with marketplace shifts. Sponsorships and endorsements are areas in which artists and their teams can find support to build the artist’s career. Who does these deals, and how are they done? In this program Silver & Freedman’s Gregory N. Weisman, Esq. discusses just that, key deal points and contractual issues in sponsorship and endorsement agreements.
Weisman gives an industry overview of the world of fashion brands and entertainers, a key area of his in-depth expertise. He also discusses how to identify and approach the best brands that are most consistent with the artist, his/her image and goals, and how to create and execute win-win deals for both artists and brands.
This expert comes to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.
Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the implications to your artists’ careers may be.
Most importantly, you will see HOW a sponsorship and endorsement deals are negotiated and be involved in the process.
With major changes in the digital music licensing landscape, the need for a clear road map when making a deal is needed now more than ever.
Advantages of each type of deal are discussed at this NARIP program, and our experts explain what you need to know. They then face off in a live mock negotiation of key deal points and contractual issues that affect a rights holder’s options and income.
Get the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal. Also discussed: the pros and cons of some of the major digital music services.
The right time to make a deal and major areas of negotiation, including:
Also:
NARIP PROGRAM NUMBER: P188
PROGRAM DATE: October 20, 2011
PROGRAM TIME: 2 hours, 08 minutes, 32 seconds (2:08:32)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
www.silverfreedman.com
NARIP
Greg Weisman, Esq.
Partner/Shareholder with Silver & Freedman, PLC
Greg Weisman is the Chair of Silver & Freedman’s unique Apparel Industry Practice Group. Greg serves as “outside general counsel” for over 100 brands in the apparel, footwear and accessories communities. As such, his practice encompasses a wide array of transactional matters including trademark/copyright protection, employment issues, intellectual property licensing, corporate/M&A and all types of business and commercial agreements. Mr. Weisman also represents several high-profile musicians, athletes, actors and celebrities in connection with their merchandising, endorsement, branding and other “non-entertainment” and “off-the-field” business endeavors, both within and outside of apparel. Greg has guest lectured at UCLA Extension, FIDM, Otis College of Art & Design and ITAA on business and legal issues concerning the fashion industry. He has lectured on licensing, IP and manufacturing at the MAGIC apparel trade show in Las Vegas, given seminars on Action Sports athlete endorsement contracts and pending Copyright legislation for the California Fashion Association (CFA, Surf Industry Manufacturer’s Association (SIMA), and the International Association of Skateboarding Companies (ISAC). He is a recognized expert for trade magazines and publications in the branding, fashion and apparel space.
LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.
PROGRAM DESCRIPTION
Weisman gives an industry overview of the world of fashion brands and entertainers, a key area of his in-depth expertise. He also discusses how to identify and approach the best brands that are most consistent with the artist, his/her image and goals, and how to create and execute win-win deals for both artists and brands.
This expert comes to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.
Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the implications to your artists’ careers may be.
Most importantly, you will see HOW a sponsorship and endorsement deals are negotiated and be involved in the process.
With major changes in the digital music licensing landscape, the need for a clear road map when making a deal is needed now more than ever.
Advantages of each type of deal are discussed at this NARIP program, and our experts explain what you need to know. They then face off in a live mock negotiation of key deal points and contractual issues that affect a rights holder’s options and income.
Get the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal. Also discussed: the pros and cons of some of the major digital music services.
The right time to make a deal and major areas of negotiation, including:
Also:
NARIP PROGRAM NUMBER: P188
PROGRAM DATE: October 20, 2011
PROGRAM TIME: 2 hours, 08 minutes, 32 seconds (2:08:32)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
www.silverfreedman.com
NARIP
Greg Weisman, Esq.
Partner/Shareholder with Silver & Freedman, PLC
Greg Weisman is the Chair of Silver & Freedman’s unique Apparel Industry Practice Group. Greg serves as “outside general counsel” for over 100 brands in the apparel, footwear and accessories communities. As such, his practice encompasses a wide array of transactional matters including trademark/copyright protection, employment issues, intellectual property licensing, corporate/M&A and all types of business and commercial agreements. Mr. Weisman also represents several high-profile musicians, athletes, actors and celebrities in connection with their merchandising, endorsement, branding and other “non-entertainment” and “off-the-field” business endeavors, both within and outside of apparel. Greg has guest lectured at UCLA Extension, FIDM, Otis College of Art & Design and ITAA on business and legal issues concerning the fashion industry. He has lectured on licensing, IP and manufacturing at the MAGIC apparel trade show in Las Vegas, given seminars on Action Sports athlete endorsement contracts and pending Copyright legislation for the California Fashion Association (CFA, Surf Industry Manufacturer’s Association (SIMA), and the International Association of Skateboarding Companies (ISAC). He is a recognized expert for trade magazines and publications in the branding, fashion and apparel space.
LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.
PROGRAM DESCRIPTION
Imagine performing for over one billion people – the single largest audience in the world – and having your song go to #1 in 17 countries, becoming an international overnight sensation and unseating multi-platinum winning artists in the process.
That’s what happened to K’NAAN, the Somalian rapper-poet whose song “Wavin’ Flag” was selected to be the official Coca-Cola anthem.
Once taboo, brand associations and advertising are embraced by today’s savvy recording artists and their reps to increase exposure to their music and advance their careers.
Music, advertising, brand and marketing executives need to know how to create win-win deals like K’NAAN’s.
A main architect of the K’NAAN deal, Umut has also been instrumental in other global campaigns, including the 2008 Chinese Olympics project which paired music and graphic artists to create one-of-a-kind Coca-Cola souvenir bottles and songs to connect culture, music and art.
In our conversation with Umut, we will explore opportunities available for developing artists and the complex rights area. He will provide insight into how to use brand association for new and established acts, how to create win-win deals and give a glimpse into what the future of music-in-branding may hold.
How can artists and their reps access billion dollar brands? How can brands access appropriate talent? Out program will focus on how these deals are done, who does them, how they work and what they cost. Attendees will receive information to identify and secure the right match.
Don’t miss this opportunity to meet an executive from the world’s top brand who can help take your campaign to the next level.
Producers, Artist Managers and Artist Reps
Record & Music Publishing Executives
Music Attorneys
Brand and Advertising Executives
Those seeking to enhance their understanding of music’s place in the advertising and brand sectors
SOME BENEFITS YOU WILL RECEIVE:
NARIP PROGRAM NUMBER: P121
PROGRAM DATE: August 25, 2010
PROGRAM TIME: 1 hour, 44 minutes, 55 seconds (1:44:55)
HANDOUTS INCLUDDE 19-page PDF document includes case study, tips for music brand success, and music-brand company directory and three articles.
QUESTIONS?
Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
About K’NAAN
More about K’NAAN
www.coca-cola.com
Open Happiness
Making of Open Happiness
NARIP
Umut Özaydinli, Founder & Chief of Possibilities, Deviant Ventures (former Global Music Marketing Manager, Worldwide Sports & Entertainment Marketing, Coca-Cola)
Seasoned entertainment marketing expert Umut Özaydinli worked for The Coca-Cola Company internationally in various countries for 10 years before leaving the world’s biggest beverage company to start his own venture. Deviant Ventures is a boutique culture and entertainment marketing company with the ambition to help brands deviate from the norm using music, art and technology. Current clients include The Coca-Cola Company, Diesel Jeans, MTV and various communication agencies as solutions partners.
Özaydinli held various roles within the Coca-Cola Company over the years. Highlights of his career include founding Turkey’s biggest open-air music festival Rock’n Coke, launching Coca-Cola’s first ever SMS based promotion in 2001 and creating various entertainment properties like the Coca-Cola Soundwave Express, a program featuring Europe’s longest party train that visited the best music festivals across Europe in eight different countries in 2005.
In his last role, he headed up the beverage giant’s global music marketing efforts and strategy as part of the Worldwide Sports and Entertainment team. His wide range of achievements in this role include the creation of international music marketing properties like the Olympics WE8 featuring world-renowned electronic music acts including Tiesto and Benny Bennasi, the creation of Coca-Cola Trademarks first global music marketing strategic framework and placing music for commercials including the music placement and development of Coca-Cola’s 2009 Superbowl ad, Avatar, that featured a remake of Elvis’s track Stranger in the Crowd by Cee-lo Green of Gnarls Barkley. His last project for the company was launching the global Open Happiness campaign through a musical anthem featuring lead vocals by Cee-lo Green of Gnarls Barkley, Patrick Stump of Fall Out Boy, Brendon Urie of Panic at the Disco, Travis McCoy of Gym Class Heroes and Janelle Monae. It reached over 50+ global markets and topped the charts in 15 countries. It also reached #1 in China and was translated into over 10 languages. The single increased online chatter about the campaign +730%, while delivering 150 million free impressions.
Most recently Özaydinli initiated and launched music for Coca-Cola’s 2010 FIFA World Cup campaign featuring Wavin’ Flag by K’naan, the biggest campaign in Coke’s history, reaching over 150 countries. The single is considered the biggest driver of the campaign and was translated into over 20 languages while peaking at #1 in 19 countries and delivering over 100 million views on YouTube.
Program music courtesy of The G-Man (Golosio Music Publishing, BMI)
LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.