PROGRAM DESCRIPTION
Also discussed: marketing music for film and TV to make it more attractive to buyers, where to find them and how to put yourself in line for the most favorable possible deal.
These experts come together to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.
Most people think they can just hand a negotiation to a lawyer, and leave it at that. But as a professional, you need to be aware of the process and deal points, too, and what the short- and long-term implications to your artists’ careers may be.
Most importantly, you will see HOW a license deal is negotiated and be involved in the process.
Get educated about the art of deal-making!
Producers, Artist Managers and Artist Reps
Record & Music Publishing Executives
Music Attorneys
Those seeking music placement opportunities
Major areas of negotiation, including:
John Houlihan, Music Supervisor, Houlihan Film Music, Inc.
Anita Rivas, Esq., Walner & Rivas
Tom Rowland, Senior VP Film & TV Music, Universal Music Enterprises
NARIP Mp3 PROGRAM NUMBER: P90
PROGRAM DATE: September 16, 2009
HANDOUTS (14 pages total):
1. Important Deal Points
2. NARIP’s Useful Music-In-Film Resources
3. List of Music-Film Web Sites
4. Sample license agreement
QUESTIONS?
Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFO
www.musicsupervisor.com.com
NARIP
@NARIP
JOHN HOULIHAN
Music Supervisor
Houlihan Film Music, Inc.
John Houlihan’s select music supervisor credits in film include Fame, The Love Guru, Get Rich Or Die Tryin’, Charlotte’s Web, Nacho Libre, Miss Congeniality 2: Armed &
Fabulous, Charlie’s Angels: Full Throttle, Austin Powers in Goldmember, Training Day, Charlie’s Angels, Austin Powers: The Spy Who Shagged Me, Austin Powers:
International Man of Mystery, Mr. Holland’s Opus
ANITA RIVAS, ESQ.
Walner & Rivas
Anita Rivas is a partner in the entertainment law firm Walner & Rivas. She has represented a variety of clients including independent labels such as Kung Fu Records (Blink 182), Hopeless Records (Avenged Sevenfold, Thrice), Fearless Records (Plain White Ts), Smartpunk and recording artists such as The Vandals, Anti Flag, Pennywise, The Aggrolites and Finch, and individuals such as Robert Trujillo (Metallica), Kim Deal (The Pixies, The Breeders), Josh Freese (Sting, Nine Inch Nails), Dustin Hawthorne (Hot Hot Heat), Warren Fitzgerald (Gwen Stefani), Taku Hiranu (Bette Midler, Fleetwood Mac), Brooks Wackerman (Bad Religion, Tenacious D.), Joe Escalante (Indie 103 radio personality), Moss Jacobs (Bob Marley Days, Santa Barbara Bowl), Kevin Lyman (Van’s Warped Tour & Taste of Chaos owner/concert promoter), Elijah Wood and Chad Gilbert (Newfound Glory). Ms. Rivas has consulted major corporations including Sears, Levis, NBC Universal and Sole Technology on digital rights, asset management and music licensing.
Ms. Rivas is currently involved in negotiating and securing various cutting-edge deals including major label multiple income stream (“360”), singles, Myspace marketing and corporate-sponsored record deals, along with licensing on all sides for films, video games, home video and television. She is production counsel (including all music clearance) and associate producer of the Van’s Warped Tour 2007 LIVE! DVD, and music supervisor and music legal counsel for “Endless Bummer,” a Kevin Lyman production, just released through National Lampoon. The soundtrack features Katy Perry, Blink 182 and Joan Jett. Other clients include the sold-out J Rock Festival produced by Yoshiki (9 bands from Japan), the US Taste of Chaos Tour (3 bands from Japan) and M.I.A. (UK), and various entertainment executives.
Ms. Rivas has been featured expert and quoted on the front page of the Wall Street Journal on label bidding wars, in USA Today, the Bay Guardian, The SF Weekly and in other news media. Recently she was quoted in the LA Times on her involvement with developing artists in the Los Angeles independent music scene. Ms. Rivas has produced artist showcases for NARAS, ASCAP and BMI. A frequent guest at music conferences nationwide, she has appeared as moderator or guest speaker at SXSW, CMJ, NXNW, NARIP, EAT’M, IPELS (LACBA), ASCAP, NARAS and the DIY Convention which she co-founded in 2000 with USA Today journalist and author Bruce Haring.
Ms. Rivas has written numerous articles about performance rights in sound recordings, the Audio Home Recording Act and US copyright law, and testified on behalf of rights holders during the NII hearings held by the Clinton Administration in the early ‘90s. She is a UCLA Law School graduate and clerked at the US Copyright Office, Rhino Records, Capitol Records and The City Attorney’s Office of San Francisco. A former concert promoter (Bill Graham Presents, The I Beam, The Edge and The Kennel Club), Ms. Rivas has produced many special events for political and charitable causes.
TOM ROWLAND
Senior VP Film & Television Music
Universal Music Enterprises
Tom began his music career as a recording artist and songwriter before starting an indie label in his hometown of Washington, D.C., where he also wrote a music column for the Washington City Paper. His day job was in political public relations and among his clients were Senator Bob Dole, Vice President George Bush, Philip Morris USA and the Distilled Spirits Council.
After relocating to Los Angles, he was hired by the Warner Music Group as a Film & TV Music executive. Tom was then recruited to join MCA Records after its acquisition of Geffen Records and managed to survive the four or five mergers that ultimately led to the formation of the Universal Music Group. He has served as head of the Film & TV division of UMG since 1991.
Tom serves as Rob Zombie’s music supervisor (Halloween, Halloween II, The Devil’s Rejects) and has produced many soundtrack albums. He recently produced, mixed and engineered the first posthumous Michal Jackson release, The Stripped Mixes, which charted in the top ten digitally, and has been in Billboard’s top 100 for several weeks.
Tom is a graduate of William & Mary, where he studied philosophy and shared a bathroom with John Stewart.
Program music courtesy of Sparks & Silhouettes
LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.
SOME BENEFITS YOU WILL RECEIVE:
NARIP PROGRAM NUMBER: T011
PROGRAM DATE: June 23, 2010
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
www.coca-cola.com
Open Happiness
Making of Open Happiness
NARIP
Umut Özaydinli, Founder & Chief of Possibilities, Deviant Ventures (former Global Music Marketing Manager, Worldwide Sports & Entertainment Marketing, Coca-Cola)
Seasoned entertainment marketing expert Umut Özaydinli worked for The Coca-Cola Company internationally in various countries for 10 years before leaving the world’s biggest beverage company to start his own venture. Deviant Ventures is a boutique culture and entertainment marketing company with the ambition to help brands deviate from the norm using music, art and technology. Current clients include The Coca-Cola Company, Diesel Jeans, MTV and various communication agencies as solutions partners.
Özaydinli held various roles within the Coca-Cola Company over the years. Highlights of his career include founding Turkey’s biggest open-air music festival Rock’n Coke, launching Coca-Cola’s first ever SMS based promotion in 2001 and creating various entertainment properties like the Coca-Cola Soundwave Express, a program featuring Europe’s longest party train that visited the best music festivals across Europe in eight different countries in 2005.
In his last role, he headed up the beverage giant’s global music marketing efforts and strategy as part of the Worldwide Sports and Entertainment team. His wide range of achievements in this role include the creation of international music marketing properties like the Olympics WE8 featuring world-renowned electronic music acts including Tiesto and Benny Bennasi, the creation of Coca-Cola Trademarks first global music marketing strategic framework and placing music for commercials including the music placement and development of Coca-Cola’s 2009 Superbowl ad, Avatar, that featured a remake of Elvis’s track Stranger in the Crowd by Cee-lo Green of Gnarls Barkley. His last project for the company was launching the global Open Happiness campaign through a musical anthem featuring lead vocals by Cee-lo Green of Gnarls Barkley, Patrick Stump of Fall Out Boy, Brendon Urie of Panic at the Disco, Travis McCoy of Gym Class Heroes and Janelle Monae. It reached over 50+ global markets and topped the charts in 15 countries. It also reached #1 in China and was translated into over 10 languages. The single increased online chatter about the campaign +730%, while delivering 150 million free impressions.
Most recently Özaydinli initiated and launched music for Coca-Cola’s 2010 FIFA World Cup campaign featuring Wavin’ Flag by K’naan, the biggest campaign in Coke’s history, reaching over 150 countries. The single is considered the biggest driver of the campaign and was translated into over 20 languages while peaking at #1 in 19 countries and delivering over 100 million views on YouTube.
Program music courtesy of The G-Man (Golosio Music Publishing, BMI)
Legal Language, Terms of Use
The National Association of Record Industry Professionals (“NARIP”) holds the copyright on our audio programs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content from NARIP programs without prior written permission from NARIP. (c) NARIP 2007-2013, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, “NARIP Media”) subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided ‘as is.’ Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer’s use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with “License Request” in the subject line. Thank you for respecting NARIP copyrights.
LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.